Presentation by Christian Brugeron, Vivacode

1. How to make DRM work
By Christian Brugeron, Vivacode, Paris, France

2. High grade protection, secure
(re)thinking
The system must hide the complexity
But it must be of high grade security
The DRM should become a Brand, not an obstacle
As a Brand, usages must become evident (proven
content, known attached usages)

3. Interoperability
There must be the same usage on many
« imcompatible » devices, including Linux,
iDevices, Android devices and the like)
Metadata must be visible, searcheable and RICH

4. Plain old good usages; lending from person
to person
Must be driven by the publisher/distributor:
Machine count
Conditions (limited in volume (aka # pages, duration, or
combinations)
Printing, copy/pasting
These convey a positive image for the Publisher, not taking
the readers for simples pirates or infantilized customers.

5. Publishers/Distributors keep control on
marketing and sales conditions
They can keep the original files on their
servers.
They can fix the prices, the lending conditions,
and the like
They can set up any promotion coupling
physical and digital books
They have a bidirectional relation with readers

6. New growth vectors
Knowing who has read, when, recomended by who are
tremendous informations
Digital advantages of resurecting books that are too
costly to reprint
Can lead to new marketing models, and new sales
channels (rental, lending, subscriptions, …)
Digital books can be used as sales vectors for physical
ones

7. DRM Usage should benefit to the reader!
Content usable on any device, phone, computer
Basic usage as lending should be possible
The reading software should be as rich as possible
(print, copy/paste, zooms, search, ..) There must be
no regression
When the content is lended, a « Buy » button must act
as an easy to buy behaviour
Basic usages should be derived from the physical
experience, not the geek habits.

8. Thanks you for your attention
Christian Brugeron
Christian@brugeron.com
Christian.brugeron@vivacode.eu
http://www.vivacode.eu