This document discusses trends in enterprise information management (EIM) and their implications for information architecture. It notes that EIM is shifting from control of information to improved access. Modern information architecture must evolve beyond old models and be personalized, integrated and tailored to each user. To better enable EIM, information architecture should consolidate and secure important information, improve data accuracy and integrity, resolve inconsistencies, and integrate information across boundaries according to a long-term strategy. The document argues that effective information management requires understanding what data is important, what metrics exist, what inconsistencies occur, what the overall strategy is, and taking a long view.

1. Information Architecture forMen in Kilts

2. EIM O Trends in EIM & Their Architecture Implications Why Men in Kilts (and the women who love them) Should Care

4. EIM Trends: Less Control, More Access People first then Content focus shifting from control to access

5. EIM Trends – Power + Desirability Simplified Sophistication. E20. Power and Ease Sexiness and Reach Systems get more complex, people turn to simple, consumer web 2.0.

6. Purpose made solutions fit to the user Integratedinto whole system Ease of Use, Ease of Implementation, Ease of Integration – Simple doesn’t mean simplistic. Integration means enterprise ecosystem is vital EIM Trends – Personalized, Integrated & Tailor Made

7. EIM Trends – IA Must Evolve Information Architecture Must Evolve cant use old models to solve existing problems and expect dramatic results. Early models of ECM replicated old models of document management – filing cabinets, folders, locations etc. Fundamental limitations ensued.

8. EIM Trend Themes Access for Inviting to Early models of ECM replicated old models of document management – filing cabinets, folders, locations etc. Fundamental limitations ensued. Designed for USERS Moving toward

9. How Can IA Make Better EIM? Enterprise Information Management as defined by Gartner is “an organizational commitment to define, secureandimprovetheaccuracyandintegrityofinformationassetsandtoresolvesemanticinconsistenciesacrossallboundariesto support technical, operational and business objectives of a company's enterprise architecture strategy.

10. How Can IA Make Better EIM? defineandsecure: Manage what Matters – consolidate, federate, secure

11. How Can IA Make Better EIM? improveaccuracyandintegrity: Link, de-duplicate, index, score, capture ambient metrics Traditional BI and DW concepts applied to UNSTRUCTURED information. E20 and Social Compute Measures drive Pattern Recognition.

12. How Can IA Make Better EIM? resolveinconsistencies: Synchronize, single-source, workflow, re-use

13. How Can IA Make Better EIM? acrossboundaries: Integrate, information hub, SOA, strategy, LONG VIEW

14. How does this guy know What matters & how to secure it? What ambient metrics exist? What is inconsistent? What is the strategy? What is the long view?

15. Or this guy? What matters & how to secure it? What ambient metrics exist? What is inconsistent? What is the strategy? What is the long view?

16. Or even this guy? What matters & how to secure it? What ambient metrics exist? What is inconsistent? What is the strategy? What is the long view?

17. Men in Kilts Know… What matters & how to secure it. They have a scope, a defined area to manage and a profile of what to watch out for.

18. Men in Kilts Know… What ambient metrics exist. Because they are out and about. They watch, evaluate, measure and learn. They understand what users respond to, their likes, dislikes and interest.

19. Men in Kilts Know… What is inconsistent. Inconsistency is a characteristic of use or quality. It is not the same as check sum deltas. It comes from people.

20. Men in Kilts Know… What the strategy is. Because they participate. They experiment. They help set scope of what is possible, not just what is required of them.

21. Men in Kilts Know… The Long View Because of their familiarity with the technology, they understand how to leverage the frameworks, foundations and SOA models for true shared services.

22. Men in Kilts Know… What’s underneath

23. Men in Kilts Know… What’s underneath

24. Fishbowl Solutions Knows… EIM – Management, Use, Reuse, Access, and delivery Information Architecture – And how to leverage Oracle, integrate with applications and classify information with a long view. Business Problems – And How To Solve Them The Business Ecosystem – And How to engage the power of sophisticated systems with the simplicity that secures user adoption

25. Fishbowl Solutions Knows…

26. Fishbowl & EIM For more information on Fishbowl Solutions or to schedule a Solution Briefing, call +1.952.465-3400, visit www.fishbowlsolutions.com, or send an email to info@fishbowlsolutions.com. blog: http://cfour.fishbowlsolutions.com Twitter: @billycripe Facebook Group Page: http://www.facebook.com/group.php?gid=203440885271