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- 1. Dalman*Dy*Doromal*Mejia*Ong Marketing Management January 8, 2011 10 Step Marketing Plan Orthopaedie Frey Far East , Incorporated Arch Supports
- 5. Who uses arch supports?
- 8. PART 1: PTM AND POSITIONING
- 12. Self- actualization needs Esteem needs Social needs Safety needs Physiological needs Fig. 1: Maslow’s Hierarchy of Needs I don’t want to be hurt People will look up to me when I perform well I am complete when I reach my full potential with my game The Athlete’s Mind’s Eye
- 16. Differentiation: Customizable and Price PRICE/CUSTOMIZABLE CUSTOMIZABLE NON- CUSTOMIZABLE LOW PRICE HIGH PRICE
- 21. PART 2: MARKETING MIX
- 22. Step #6: Major Brands Orthopedic Frey Branded shoes Dr. Scholl
- 25. Step #6: Ordering the Product MAKE AN APPOINTMENT TECHNICIAN WILL ASSESS OR CAST FOOT IF NEEDED FABRICATE ARCH SUPPORT CUSTOMER PICK- UP
- 26. Step #7: Promotional Ideas Educational flyer
- 34. SUMMARY
- 36. Dalman*Dy*Doromal*Mejia*Ong Marketing Management January 8, 2011 10 Step Marketing Plan Orthopaedie Frey Far East , Incorporated Arch Supports
Notas del editor
- LP = Php250-500 Asics maximum support – control degree of pronation Frey = P3000-4500 Rubber Shoes = P2500-5000
- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)?
- How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
- How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
- Where is the product distributed? How does it reach the customers?
- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?