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SPECIALIZED KNOWLEDGE
     Is The Most Valuable
Information You Can Possess
  That Insures A Lifetime Of
Success and Accomplishment


 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   1
Anything Acquired
  Without Effort And
    Without Cost Is
Generally Unappreciated
 and Often Discredited

   Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™   2
This Is Why We Students So
   Little From The Marvelous
  Opportunity In Public Schools
• We have the greatest public school system
  in the world. We have invested fabulous
  sums for fine buildings.
• We have provided convenient transportation
  for children living in the rural districts.
• Students attend the best schools.

  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   3
The Major Astounding
   Weakness Of The School
  System Is That IT IS FREE!
• Human beings value something only if they
  have to par a price.
• The free schools of America and the free
  public libraries, do not impress people
  because they are free.

    Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   4
This Is The Major Reason Why So
Many People Find It Necessary To
 Acquire Additional Training After
They Quit School And Go To Work
• SELF-DISCIPLINE one receives from a
  definite program of specialized study makes
  up to some extent, for the wasted
  opportunity when knowledge was available
  without cost.

 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   5
Correspondence Schools Are
     Highly Organized
    Business Institutions
• Their tuition fees are low and they require
  advance payments.
• Student must pay whether they make good
  grades or poor.
• If individuals have to pay for a course they
  usually complete the lessons so they get
  their money’s worth.
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   6
Correspondence Schools
     Teach Students
•   Decision
•   Promptness
•   Action
•   The habit of finishing what you begin



    Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   7
Employers Give Greater
 Consideration To Employees
Who Take Home Study Courses
• Any person who has the ambition to give up
  a part of their spare time to studying at
  home has leadership qualities.
• This recognition is not a charitable gesture.
• This is sound business judgment.

  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   8
LACK OF AMBITION Is
One Weakness In People
 For Which There Is No
       Remedy



Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   9
• People who schedule their spare time, to provide
  for home study, seldom remain at the bottom very
  long.
• Their action opens the way for the upward climb.
• Home study removes many obstacles from their
  path.
• They gain the friendly interest of those who have
  the power to put them in the way of
  OPPORTUNITY.
• Home study courses provide specialized
  knowledge.

  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   10
Changing Economic Conditions
Make It Necessary For Thousands Of
 People To Find Additional, Or New
        Sources Of Income.
• If your services do not bring adequate
  income you must change to another where
  broader opportunities are available.



 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   11
IT PAYS TO KNOW HOW TO
  PURCHASE KNOWLEDGE
• The person who stops studying merely
  because he has finished school is forever
  hopelessly doomed to mediocrity.
• The way of success is the way of
  continuous pursuit of knowledge.
• Specialized knowledge, plus imagination,
  create unique opportunities.
 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   12
There Are Thousands Of
People, All Over The Country,
Who Need The Services Of An
Individual Who Can Create An
  Attractive Book For Use In
   Marketing Their Personal
            Services

     Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™   13
The Personal Marketing Book
• Neatly typed and beautifully formatted
  pages
• Properly organized information telling a
  story about you
• Include your abilities, schooling, personal
  experiences, and every relevant piece of
  information
• Describe the position you desire

  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   14
The Personal Marketing Book
• Create a marvelous word picture of the
  exact plan you will use to fulfill your
  position
• Gather information on all the competitors of
  your prospective employer
• Suggestions for the use and benefit of the
  prospective employer


   Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   15
“Why Go To All This Trouble
        To Secure A Job?”
•   “Doing a thing well never is trouble!
•   You can get a job after the first interview.
•   You can fix your own salary.
•   You can start as a junior executive at an
    executive’s salary if you do your homework
    first.

    Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   16
“Why Go To All This Trouble?”
            Do You Ask?
• A PLANNED PRESENTATION can
  eliminate the ten years of time that would
  have been required to get to the same
  position.
• Those who start at the bottom and try to
  work their way up often never manage to lift
  their heads high enough to be seen by
  OPPORTUNITY.
• They often remain at the bottom.
• The outlook from the bottom is not so very
  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   17
The Bottom Is A Monotonous,
    Dreary, Unprofitable Place
• It has a tendency to kill off ambition.
• There is a real possibility of “getting into a
  rut.”
• You accept your fate because you form the
  HABIT of daily routine.
• The habit becomes so strong you cease to
  try to throw it off.
   Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   18
Form The HABIT Of Looking
  Around For Opportunities
• That is another reason why it pays to start
  one or two steps above the bottom.
• Observing how others get ahead
• Look for and see available opportunities
• Embracing opportunities without
  hesitation.

 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   19
Do Not Mistake Temporary
     Defeat For Failure
• Set high goals for yourself.
• Place yourself where OPPORTUNITY Can
  SEE YOU.
• Both success and failure are largely the
  results of HABIT!



 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   20
“The World Loves A Winner, And
   Has No Time For A Loser.”
• Have an abundance of that very rare quality
  known as IMAGINATION.
• Refuse to compromise with life by
  accepting and keeping a job you do not
  want
• You rise to high positions or remain at the
  bottom because of conditions you can
  control if you desire to control them.

   Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   21
Truly, There Is Something To
The Idea That Hero Worship
  Is Helpful, Provided One
    Worships A WINNER.
• Business associations are vital factors,
  both in failure and in success.



 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   22
Close Association With
  Anyone Who Refuses To
     Compromise With
Circumstances They Do Not
 Like, Is An Asset That Can
Never Be Measured In Terms
          Of Money.
 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   23
Associate With Entrepreneurs
 Who Are Following Their Dream
• More money changes hands in return for
  personal services than for any other
  purpose.
• The sum paid out monthly, to people who
  work for wages and salaries, is so huge
  that it runs into to billions of dollars.


 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   24
Associate With Entrepreneurs
Who Are Following Their Dream
• You will find in an IDEA the nucleus of
  the riches you DESIRE!
• Ideas are the seedlings from which great
  fortunes have grown.
• By applying the Master Mind principle,
  you can form an alliance and turn it into a
  paying business very quickly.

 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   25
Successful Entrepreneurs
    Need To Have A Skill In the
         Following Areas
•   Copywriting
•   Advertising
•   Sales
•   Technology
•   Working with people
    Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   26
Be So Confident Of Your
Ability That You Accept, As
 A Major Portion Of Your
Fee, A Percentage Of The
Increase In Money Earned
       By Your Clients.

   Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™   27
There Is No Fixed Price
    For Sound IDEAS!
• Behind all IDEAS is specialized knowledge.
• There is a universal demand and an ever-
  increasing opportunity for the person
  capable of helping men and women to sell
  their personal services advantageously.


  Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   28
There Is No Fixed Price
         For Sound IDEAS!
• Capability means IMAGINATION, the one
  quality needed to combine specialized
  knowledge with IDEAS, in the form of
  ORGANIZED PLANS designed to yield
  riches.
• If you have IMAGINATION this chapter
  may present you with an idea sufficient to
  serve as the beginning of the riches you
  desire.
 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   29
There Is No Fixed Price
        For Sound IDEAS!
• Remember, the IDEA is the main thing.
• Specialized knowledge may be found just
  around the corner—any corner!




 Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program   30

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Napoleon Hill Think and Grow Rich Specialized Knowledge Part2

  • 1. SPECIALIZED KNOWLEDGE Is The Most Valuable Information You Can Possess That Insures A Lifetime Of Success and Accomplishment Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 1
  • 2. Anything Acquired Without Effort And Without Cost Is Generally Unappreciated and Often Discredited Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 2
  • 3. This Is Why We Students So Little From The Marvelous Opportunity In Public Schools • We have the greatest public school system in the world. We have invested fabulous sums for fine buildings. • We have provided convenient transportation for children living in the rural districts. • Students attend the best schools. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 3
  • 4. The Major Astounding Weakness Of The School System Is That IT IS FREE! • Human beings value something only if they have to par a price. • The free schools of America and the free public libraries, do not impress people because they are free. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 4
  • 5. This Is The Major Reason Why So Many People Find It Necessary To Acquire Additional Training After They Quit School And Go To Work • SELF-DISCIPLINE one receives from a definite program of specialized study makes up to some extent, for the wasted opportunity when knowledge was available without cost. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 5
  • 6. Correspondence Schools Are Highly Organized Business Institutions • Their tuition fees are low and they require advance payments. • Student must pay whether they make good grades or poor. • If individuals have to pay for a course they usually complete the lessons so they get their money’s worth. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 6
  • 7. Correspondence Schools Teach Students • Decision • Promptness • Action • The habit of finishing what you begin Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 7
  • 8. Employers Give Greater Consideration To Employees Who Take Home Study Courses • Any person who has the ambition to give up a part of their spare time to studying at home has leadership qualities. • This recognition is not a charitable gesture. • This is sound business judgment. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 8
  • 9. LACK OF AMBITION Is One Weakness In People For Which There Is No Remedy Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 9
  • 10. • People who schedule their spare time, to provide for home study, seldom remain at the bottom very long. • Their action opens the way for the upward climb. • Home study removes many obstacles from their path. • They gain the friendly interest of those who have the power to put them in the way of OPPORTUNITY. • Home study courses provide specialized knowledge. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 10
  • 11. Changing Economic Conditions Make It Necessary For Thousands Of People To Find Additional, Or New Sources Of Income. • If your services do not bring adequate income you must change to another where broader opportunities are available. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 11
  • 12. IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE • The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity. • The way of success is the way of continuous pursuit of knowledge. • Specialized knowledge, plus imagination, create unique opportunities. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 12
  • 13. There Are Thousands Of People, All Over The Country, Who Need The Services Of An Individual Who Can Create An Attractive Book For Use In Marketing Their Personal Services Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 13
  • 14. The Personal Marketing Book • Neatly typed and beautifully formatted pages • Properly organized information telling a story about you • Include your abilities, schooling, personal experiences, and every relevant piece of information • Describe the position you desire Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 14
  • 15. The Personal Marketing Book • Create a marvelous word picture of the exact plan you will use to fulfill your position • Gather information on all the competitors of your prospective employer • Suggestions for the use and benefit of the prospective employer Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 15
  • 16. “Why Go To All This Trouble To Secure A Job?” • “Doing a thing well never is trouble! • You can get a job after the first interview. • You can fix your own salary. • You can start as a junior executive at an executive’s salary if you do your homework first. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 16
  • 17. “Why Go To All This Trouble?” Do You Ask? • A PLANNED PRESENTATION can eliminate the ten years of time that would have been required to get to the same position. • Those who start at the bottom and try to work their way up often never manage to lift their heads high enough to be seen by OPPORTUNITY. • They often remain at the bottom. • The outlook from the bottom is not so very Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 17
  • 18. The Bottom Is A Monotonous, Dreary, Unprofitable Place • It has a tendency to kill off ambition. • There is a real possibility of “getting into a rut.” • You accept your fate because you form the HABIT of daily routine. • The habit becomes so strong you cease to try to throw it off. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 18
  • 19. Form The HABIT Of Looking Around For Opportunities • That is another reason why it pays to start one or two steps above the bottom. • Observing how others get ahead • Look for and see available opportunities • Embracing opportunities without hesitation. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 19
  • 20. Do Not Mistake Temporary Defeat For Failure • Set high goals for yourself. • Place yourself where OPPORTUNITY Can SEE YOU. • Both success and failure are largely the results of HABIT! Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 20
  • 21. “The World Loves A Winner, And Has No Time For A Loser.” • Have an abundance of that very rare quality known as IMAGINATION. • Refuse to compromise with life by accepting and keeping a job you do not want • You rise to high positions or remain at the bottom because of conditions you can control if you desire to control them. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 21
  • 22. Truly, There Is Something To The Idea That Hero Worship Is Helpful, Provided One Worships A WINNER. • Business associations are vital factors, both in failure and in success. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 22
  • 23. Close Association With Anyone Who Refuses To Compromise With Circumstances They Do Not Like, Is An Asset That Can Never Be Measured In Terms Of Money. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 23
  • 24. Associate With Entrepreneurs Who Are Following Their Dream • More money changes hands in return for personal services than for any other purpose. • The sum paid out monthly, to people who work for wages and salaries, is so huge that it runs into to billions of dollars. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 24
  • 25. Associate With Entrepreneurs Who Are Following Their Dream • You will find in an IDEA the nucleus of the riches you DESIRE! • Ideas are the seedlings from which great fortunes have grown. • By applying the Master Mind principle, you can form an alliance and turn it into a paying business very quickly. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 25
  • 26. Successful Entrepreneurs Need To Have A Skill In the Following Areas • Copywriting • Advertising • Sales • Technology • Working with people Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 26
  • 27. Be So Confident Of Your Ability That You Accept, As A Major Portion Of Your Fee, A Percentage Of The Increase In Money Earned By Your Clients. Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 27
  • 28. There Is No Fixed Price For Sound IDEAS! • Behind all IDEAS is specialized knowledge. • There is a universal demand and an ever- increasing opportunity for the person capable of helping men and women to sell their personal services advantageously. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 28
  • 29. There Is No Fixed Price For Sound IDEAS! • Capability means IMAGINATION, the one quality needed to combine specialized knowledge with IDEAS, in the form of ORGANIZED PLANS designed to yield riches. • If you have IMAGINATION this chapter may present you with an idea sufficient to serve as the beginning of the riches you desire. Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 29
  • 30. There Is No Fixed Price For Sound IDEAS! • Remember, the IDEA is the main thing. • Specialized knowledge may be found just around the corner—any corner! Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 30