1. HOW EFFECTIVE IS THE
COMBINATION OF MY TRAILER,
POSTER AND MAGAZINE COVER?

2. TEXT
 Both the trailer and the magazine cover convey the USP of my
film. The director’s past reputational success is featured through
one of the titles in my trailer and as a cover line on my magazine
cover. From the tagline on the poster we can tell the narrative
unfolds from different perspectives of the characters.

3. FONT
I used the same san serif font style “Myriad Pro” for the title of my film as it was easy to
read and stood out on the page. This established a sense of continuity between my poster
and magazine cover.

4. COLOUR SCHEME
 I used a dark colour scheme for the key images, shots and font styles throughout the
three tasks to communicate the genre clearly to the audience and create a brand
identity for my promotional package. I used Adobe Kuler to work out the colour
scheme for my poster and magazine cover. I found out which colours worked well
together and which ones didn’t. I used white text as it is a colour frequently used on
thriller posters and magazine covers as the backgrounds are usually black or dark
blue.

5. KEY IMAGE
 The key image I have used on the magazine is like a snapshot from the trailer with the
key protagonist still in character. The visual style of the image is typical of that of a
thriller which uses low-key lighting and dramatic facial expressions to convey the
narrative and the genre. I incorporated this visual style in some of the shots in my trailer
and on my poster to create a cohesive package.
 The circular shape I have used on the poster is like the binocular shape I have used in one
of the shots in my trailer. This was to convey the idea of surveillance and voyeurism.