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8of13 - Making Information Pay 2010 (Jon Konczal, Sterling Commerce) (Sponsor Remarks)

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Making Information Pay Through Selling and Fulfillment Innovation Sterling Commerce
Making Information Pay = New Business Models New Business Models Digitization e-Everything Personalization Sterling Commerce-Making Information Pay 2010
Making Information Pay = Meeting Customer Demands Access Price Customer Control Demands Convenience Sterling Commerce-Making Information Pay 2010
A Suggestion! Publishers Can Benefit From Thinking More Like Retailers Retail • Cross-Channel Execution New • Pricing and Packaging Flexibility Best • Customer/Market Personalization Revenue Opportunities • Convenient Fulfillment Practices Sterling Commerce-Making Information Pay 2010
Solutions: Dynamic Sales and Offer Catalog Best Practices Bundling Subscriptions and Rentals Cross-sells and Up-sells Segmentation/ Personalization Custom Pricing Sterling Commerce-Making Information Pay 2010
Solutions: Demand-Driven Fulfillment Sales Channel Fulfillment Channel Best Practices Any channel B2B Sales Digital Any supply Orchestrate Direct Online Purchase Any method Order Ship Orchestrate! Drop Retail Ship Partner Scalability! Sterling Commerce-Making Information Pay 2010
www.thepublishingvaluechain.com Solutions for Publishers Sales Catalog and Offer Management Multi-Channel Selling Order Orchestration Customers include: B2B Integration 5 of the Top 10 Publishers (Worldwide) 7 of the Top 10 Retailers (U.S.) Mobile Applications Sterling Commerce-Making Information Pay 2010

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