MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

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bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

Empresariales Tecnología

Hilary Mason
Chief Scientist, bitly
@hmason h@bit.ly
Data Gives Us Superpowers

$• {"a": "Mozilla/5.0 (Windows NT 6.1) AppleWebKit/537.31 (KHTML, like Gecko) Chrome/26.0.1410.64 Safari/537.31", "c": "US", "nk": 0, "tz": "America/Chicago", "gr": "TX", "g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h": "126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx", "l": "raycom", "al": "en-US,en;q=0.8", "hh": "bit.ly", "r": "https://www.facebook.com/", "u": "http://www.kltv.com/story/22237743/document- sheds-light-on-events-leading-up-to-longview- standoff?utm_content=bufferf4a8d&utm_source=buff er&utm_medium=facebook&utm_campaign=Buffer", "t": 1368478799, "hc": 1368476067, "cy": "Longview", "ll": [32.500701904296875, - 94.740501403808594]}$

Data scientists?
awesome nerds
engineering
math
social
science communication
nerds
nerds
nerdsnerds

https://github.com/bitly/dablooms/issues/35
http://bit.ly/12aUf3F

• 10s of millions of URLs per day
• 100s of millions of clicks per day
• 10s of billions of URLs

(not the whole internet, just the bit
people are paying attention to)

Your social network is NOT
my social network.

How To Fix Popchips' Racist Ad Campaign - Anil Dash+
Is Ashton Kutcher's New 'Brown Face' Popchips Ad Racist? – WSJ
Ashton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News

What is the internet paying
attention to?

The right audience is better than
a big audience.

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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

1. Hilary Mason Chief Scientist, bitly @hmason h@bit.ly Data Gives Us Superpowers

5. • {"a": "Mozilla/5.0 (Windows NT 6.1) AppleWebKit/537.31 (KHTML, like Gecko) Chrome/26.0.1410.64 Safari/537.31", "c": "US", "nk": 0, "tz": "America/Chicago", "gr": "TX", "g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h": "126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx", "l": "raycom", "al": "en-US,en;q=0.8", "hh": "bit.ly", "r": "https://www.facebook.com/", "u": "http://www.kltv.com/story/22237743/document- sheds-light-on-events-leading-up-to-longview- standoff?utm_content=bufferf4a8d&utm_source=buff er&utm_medium=facebook&utm_campaign=Buffer", "t": 1368478799, "hc": 1368476067, "cy": "Longview", "ll": [32.500701904296875, - 94.740501403808594]}

10.

11. BIG data?

12. [excel]

13.

14. Data BIG

15. useful BIG

16. small BIG

17. [why now?]

18. Data.

19. CPUs.

20. Algorithms!

21.

22. Data scientists? awesome nerds engineering math social science communication nerds nerds nerdsnerds

23. https://github.com/bitly/dablooms/issues/35 http://bit.ly/12aUf3F

24. http://bit.ly/xj57gS

25.

26.

27.

28.

29.

30.

31.

32.

33.

34. • 10s of millions of URLs per day • 100s of millions of clicks per day • 10s of billions of URLs

35.

36. (not the whole internet, just the bit people are paying attention to)

37. Your social network is NOT my social network.

38.

39.

40.

41. http://tweet.onerandom.com

42. Identity?

43.

44. Geography?

45.

46.

47. [pizza in california]

48.

49.

50.

51.

52.

53. Networks impact behaviors.

54.

55. twitter

56. facebook

57. tumblr

58. Devices also change behavior.

59.

60.

61. This is the real world.

62.

63.

64.

65. Revolution.

66. 66

67. What People Share What People Read

68. Things people share:

69.

70.

71.

72. Things people click:

73.

74.

75.

76.

77.

78.

79. the cutest kitten

80.

81.

82.

83.

84.

85.

86.

87.

88.

89.

90. `

91.

92.

93.

94.

95.

96.

97.

98.

99.

100.

101.

102.

103.

104.

105.

106.

107.

108. How To Fix Popchips' Racist Ad Campaign - Anil Dash+ Is Ashton Kutcher's New 'Brown Face' Popchips Ad Racist? – WSJ Ashton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News

109.

110.

111.

112. What is the internet paying attention to?

113.

114.

115.

116. Realtime search.

117.

118.

119.

120. Stories: more than just links