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Lufthansa:: Taking Mobile Computing to
               the Skies While Keeping the Mobile
                     Workforce Connected"




7/25/2012                                            1
   Md. Mahbub Siddique   BIT0204
               Md. Mahmudul Hasan    BIT0223
               Rayhan Hossain        BIT0226




7/25/2012                                       2
    Lufthansa in brief
     Problem Analysis
     Role of IT to solve this problem
     Challenges
     Outcomes



7/25/2012                                3
    Deutsche Lufthansa AG is a globally operating
      aviation group with around 400 companies and
      is the largest airline in Europe
     Lufthansa Group employs 117000 people
      worldwide of 146 nationalities. In 2010, over 90
      million passengers flew with Lufthansa.




7/25/2012                                                4
    Training process of a huge amount of
      pilots(about 3500) with latest technology was
      very primitive




7/25/2012                                             5
    Pilots needed to keep a lot of papers on
      training, schedules etc.
     Information providing system for passengers
      was very poor, mostly dependant to papers




7/25/2012                                           6
    Competitive tendency of all other companies
      in intensifying customer services and
      employee development




7/25/2012                                           7
     To solve problems faster
     Being able to connect any time anywhere
     Easy access to data
     Strong information system-right time, right
      information




7/25/2012                                           8
    Training all the staff of Lufthansa with mobile
      & internet
     ‘Lufthansa Mobile Initiative’ for all 3500 pilots
     Providing the online materials of training,
      schedules, weather for pilots
     Easy access to information of customer services
      such as time table, delay etc. with internet
      technology
     Providing broadband internet to the aircraft &
      to the passengers
7/25/2012                                                 9
Providing all the pilots with
   notebook computers having-
  Enough performance capability to
   run key software applications used
   by the pilots
  Weight less than 2 kg(4.4 pounds)

  Screen 12 inches diagonally

  Screen bright and easy to read
   in cockpit light
  5 hrs long battery life


7/25/2012                               10
    To keep 3,500 highly mobile airline
      pilots trained-
           with latest technology
           procedures
     Investment was huge
     Information about-
           schedules
            weather, events



7/25/2012                                   11
    Ensured that technical specifications for the equipment
      were acceptable to both pilots and other employees
     Before mass implementation feedback had been taken
      in different phases to understand the feasibility
     Pilots might not be efficient to work on notebooks so
      initial training was given accordingly
     Standardized on a unique hardware and software
      platform to reduce support and upgrade costs




7/25/2012                                                       12
    Access current data electronically
     Class room training ended
     Get training tutorials anytime, anywhere
     Convenient
     Time saving




7/25/2012                                        13
    Return On Investment(ROI) was very high
     More productivity and improved efficiency
      from the pilots and other employees
     Getting strategic advantage than many other
      airlines
     Improvement of infrastructure




7/25/2012                                           14
    Flight Information
       Online timetable
       Arrival and departure
       Information via SMS
     In-flight internet access to customers
     Improvement of customer relationship
     Providing data to support new initiatives, to solve
      issues




7/25/2012                                                   15
    www.lufthansa.com/
     www.en.wikipedia.org/wiki/Lufthansa
     http://danieldelaowalden.wix.com/mod6/cas
      e-study
     Management Information Systems by O’Brien
      and Marakas (8th Edition)




7/25/2012                                         16
Q&A
7/25/2012         17
Thank you



7/25/2012               18

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Case Study on Lufthansa:: ´´Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected"

  • 1. Lufthansa:: Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected" 7/25/2012 1
  • 2. Md. Mahbub Siddique BIT0204  Md. Mahmudul Hasan BIT0223  Rayhan Hossain BIT0226 7/25/2012 2
  • 3. Lufthansa in brief  Problem Analysis  Role of IT to solve this problem  Challenges  Outcomes 7/25/2012 3
  • 4. Deutsche Lufthansa AG is a globally operating aviation group with around 400 companies and is the largest airline in Europe  Lufthansa Group employs 117000 people worldwide of 146 nationalities. In 2010, over 90 million passengers flew with Lufthansa. 7/25/2012 4
  • 5. Training process of a huge amount of pilots(about 3500) with latest technology was very primitive 7/25/2012 5
  • 6. Pilots needed to keep a lot of papers on training, schedules etc.  Information providing system for passengers was very poor, mostly dependant to papers 7/25/2012 6
  • 7. Competitive tendency of all other companies in intensifying customer services and employee development 7/25/2012 7
  • 8. To solve problems faster  Being able to connect any time anywhere  Easy access to data  Strong information system-right time, right information 7/25/2012 8
  • 9. Training all the staff of Lufthansa with mobile & internet  ‘Lufthansa Mobile Initiative’ for all 3500 pilots  Providing the online materials of training, schedules, weather for pilots  Easy access to information of customer services such as time table, delay etc. with internet technology  Providing broadband internet to the aircraft & to the passengers 7/25/2012 9
  • 10. Providing all the pilots with notebook computers having-  Enough performance capability to run key software applications used by the pilots  Weight less than 2 kg(4.4 pounds)  Screen 12 inches diagonally  Screen bright and easy to read in cockpit light  5 hrs long battery life 7/25/2012 10
  • 11. To keep 3,500 highly mobile airline pilots trained-  with latest technology  procedures  Investment was huge  Information about-  schedules  weather, events 7/25/2012 11
  • 12. Ensured that technical specifications for the equipment were acceptable to both pilots and other employees  Before mass implementation feedback had been taken in different phases to understand the feasibility  Pilots might not be efficient to work on notebooks so initial training was given accordingly  Standardized on a unique hardware and software platform to reduce support and upgrade costs 7/25/2012 12
  • 13. Access current data electronically  Class room training ended  Get training tutorials anytime, anywhere  Convenient  Time saving 7/25/2012 13
  • 14. Return On Investment(ROI) was very high  More productivity and improved efficiency from the pilots and other employees  Getting strategic advantage than many other airlines  Improvement of infrastructure 7/25/2012 14
  • 15. Flight Information  Online timetable  Arrival and departure  Information via SMS  In-flight internet access to customers  Improvement of customer relationship  Providing data to support new initiatives, to solve issues 7/25/2012 15
  • 16. www.lufthansa.com/  www.en.wikipedia.org/wiki/Lufthansa  http://danieldelaowalden.wix.com/mod6/cas e-study  Management Information Systems by O’Brien and Marakas (8th Edition) 7/25/2012 16