Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Marel Q1 2024 Investor Presentation from May 8, 2024
Own Your Niche for Professional Speakers: Internet Marketing and Social Media Tactics to Grow Your Audience
1. Own Your Niche
on the Internet and Beyond
Simple Strategies for SPEAKERS to Increase
Website Traffic and Build Buzz Online
Stephanie Chandler
2. What Do You Want to Be Known For?
Get Ready to Step on to the Virtual Stage
1. Define Your Target
Audience
2. Identify Their Wants/Needs
3. Establish Your Authority
4. Become a Resource
5. Choose Your Business
Model
GOAL = SERVE
9. How the Search Engines Work
And Why it Matters
17 Billion Searches Per Month:
= 66.4%
Microsoft Sites (Bing, MSN) = 15.9%
Yahoo = 12.8%
Ask = 3.2%
AOL = 1.7%
Source: Comscore.com, August 2012
10. Keywords for Speakers
How to Get Found
• Type of speaker
(motivational, keynote…)
• Industry (auto, dental…)
• Audience (women, kids)
• Location (city, state, country)
• Skills (trainer, consultant)
11. Search Engine Optimization (SEO)
Increase Your Chances of Getting Found
Keywords/Key Phrases
• Page Title
• Description
• Header
• Repeated on Page
• Page URL
• Images
12. SEO Best Practices
Small Changes Make a Big Difference
• Keyword Concentration
• Relevant Incoming Links
• Anchored Links
• Minimal Use of Flash
• Frequent Updates
• Content is King
13. The Power of Blogging
Your Secret Weapon
• Great SEO
• Build Your
Audience
• Media Potential
• Content from
Customers,
Peers,
Employees
14. The Big Secret: Content
Showcase Your Expertise
• Articles/Blog Posts
• Product Reviews
• Industry News
• How-to Tips
• Case Studies
• Interviews with Executives
• Editorial Commentary
• Enlist Peers, Clients, Employees
*Your Site and Industry Sites
15. Podcasts, Teleseminars, Webinars
Expand Your Reach
• Single events, series
or conferences
• Be a guest on other
people’s programs
• Host your own
• Promote via social
media
• Archive on your site
• Distribute via iTunes
16. Video
Potential to Go Viral
• Generate traffic
• Attract target
audience
• Establish expertise
• Add interest to your
website
• Inexpensive to
produce
17. Information Products
Give Away or Sell for Profit
• Books
• Ebooks
• Special Reports
• Whitepapers
• Tips Sheets
• Workbooks
• Training Programs
18. Books!
The Ultimate Information Product
• Instant Authority
• Increase Credibility
• Raise Your Rates
• Open Doors
• Back of the Room
• Send to Contacts
• Attract Media
19. Grow Your Audience
Tap into the Power of Community
• Community is vital
• Find your target audience
• Figure out where they spend their
time
• Engage in existing communities
• Start your own
– Meetup.com
– LinkedIn Groups
– Ning
– Yahoo Groups
20. Email Marketing
It’s Not Dead!
• Permission to market!
• Build your list
• Give incentive
• Options:
– Constant Contact
– iContact
– Mail Chimp
– Aweber
21. Corporate Sponsors
They Need You
• Speaking
• Spokesperson
• Blogging
• Site Ads
• Give-Aways
• Webinars
• Twitter Chats
• Event Sponsorship
• Books in Bulk
22. Social Media
It’s Evolving, But Not Going Away
Reprinted with permission by The Center for Marketing Research at
the University of Massachusetts Dartmouth
23. Social Media
Why it Matters
• Build brand awareness
• Engage past clients
• Attract new clients and
readers
• Immediate impact
• Create community
• Viral marketing
24. Facebook Strategy
Engage Your Audience
• Build a Business Page
• Share Blog Content, Tips,
Articles, Links, Videos, Photos
• Ask Questions
• Participate Daily
• Cross-Promote on Your Site,
E-mail Marketing, Ads, etc.
• Promoted Posts and Ads
25. LinkedIn Strategy
Find Professional Connections
• Add Keywords
• Import Contacts
• Find Groups
• Get Introduced
• Ask for Endorsements
• Locate Key Contacts
• Invest in LinkedIn Mail
26. Pinterest Strategy
Visual Network
• Pin Your Blog Posts
• Pin Blog Posts by
Others
• Share Resources
• Be Interesting
• Always Remember Your
Target Audience
27. Google+ Strategy
Link Juice Here
• Share Blog Posts,
Interesting Content
• Use the +1 Button
• Add People to Your
Circles
• Interact With Others
28. Twitter Strategy
Microblogging in 140 Characters or Less
• Follow Those You Want
Following You
• Share Links to Blog Posts,
Resources, Industry News
• Retweet Often
• Post Often: 5+ Times Per Day
• Repeat Your Tweets
29. Steps to Success
Commit a Little Time Each Day
• Define Your Target
Audience
• Leverage Community
• Become a Resource
• Optimize Your Site
• Blog Often
• Add Content: Videos,
Podcasts, Webinars
• Distribute Information:
Ebooks, Books, Reports
• Join Social Media
30. Thank YOU
I Appreciate Your Time!
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
Twitter: @bizauthor
877-800-1097