Building talent communities using the power of social media. Presentation delivered at "Inform Slovakia" 23 September 2009, Bratislava

1. Recruiting and Social Media David Bizer, Staffing Manager Bratislava – 23 September 2009

2. 2 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda

3. 3 Social Media Overview Before you do anything, ask yourself -- What does success look like? Source: http://www.youtube.com/user/Socialnomics09

4. 4 Definition Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia

5. 5 What is it really? It’s about people having conversations online Source: theconversationprism.com

6. 6 Key Statistics for Human Resources 2/3 of the Global Internet population uses social media Visiting social sites is now the 4th most popular online activity – ahead of email Time spent on social media equals 10% of all online time Source: Nielsen, Global Faces and Networked Places 2009

7. 7 13 hours of video uploaded to YouTube every minute 3.6 Billion photos uploaded to Flickr 3 million tweets per day on Twitter.com 5 Billion minutes spent each day on Facebook Volume

8. 8 93% of Social Media users believe companies should have a presence in Social Media *Cone, Business in Social Media Study, September 2008 Companies and Social Media

9. 9 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda

10. 10 Define your strategy Control your employment brand It’s not an advertising campaign, it’s a conversation Don’t do it alone, partner with your business Your job

11. 11 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda

12. 12 Case Studies - Recruitment

13. 13 Connecting with your audience

14. 14 Join the community

15. 15 375 members! Fresh, relevant content is key

16. 16 Integrating your channels

17. 17 Using video

18. 18 Know your audience

19. 19 More than just a job This 1.7 million dollar campaign netted ~330 million dollars in global publicity for Tourism Queensland.

20. 20 Keep them connected and engaged Latest Campaign Statistics: 8 million visits 94,000 subscribers 3380/6119 twitter followers 9646 facebook fans

21. 21 ShareThis

22. 22 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda

23. 23 What is #moonfruit ? What’s your passion? Viral marketing and communities

24. 24 Twitter campaign – viral success

25. 25 Followers 7 days 500,000 tweets 3000 images 500 videos

26. 26 Food is my passion Think about one of your passions and discover the power of social media.

27. 27 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda

28. 28 Did you answer the question? What do you want to get out of this? Now another – who is your audience? And another – what content will appeal to them? Listen, Engage, Measure, Repeat Get started now

29. 29 Tips for Facebook, Twitter, Blogs, etc Describe Employee Programs Interview Employees Highlight Benefits Share Interviewing Do’s and Don’ts Link to thought-leadership pieces your executives write Publicize Events Celebrate Success Post photos from company events Announce a key hire Give Career Advice Use your video content Remind your audience of presence on other networks

30. 30 Questions? Thank You & Keep Connected http://www.linkedin.com/in/bizer davidbizer@gmail.com