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Singtel group overview September 2011
Agenda SingTel Overview 1 Note to user: you may customise this slide for your own deck DELETE THIS BOX BEFORE PRESENTING TO CUSTOMER Business Group 2 Fixed Mobile Cloud Convergence 3 Industry Awards 4
Agenda Item 1 SingTel Group Overview
SingTel Group Vision Singtel group vision To be Asia Pacific’s Best Multimedia Solutions Group Maximise customer satisfaction 2. Deliver sustainable shareholder value 1. Be an employer of choice 3. Be a responsible corporate citizen 4.
Singtel at a glance SingTel  At  A  Glance… 35cities 23,000  S$50.2 Employees Around  the World 19countries Billion Market Capitalisation *as of 30 Jun 2011 International Data  services provider in  APAC  *Source: IDC, Apr 2011 1 No. Best Cloud Service  Provider in Asia  Asia Communication Awards  22nd June 2011 Asia’s Best Data Comms  Provider  Best Data Centre Provider Best Managed Service  Provider Frost & Sullivan 2010 & 2011 Frost & Sullivan
SingTel Group Structure SingTel Group Selected Associates Temasek 35.0% 21.32% 47.34% Others 54.4%* 45.6% 30.0% 45.0% 32.25% 25.5% Wholly-owned Subsidiaries SINGTEL GROUP STRUCTURE * As of 30 June 2011
Regional Mobile:Significant footprint across Asia & Africa Mobile customers (m) 24% Growth in customers (%) 16% 175 South  Asia 102 27% 8% 15% 46 3% 13% 32.0 28 Africa 1.7 17 Regional Mobile:  World’s fastest growing Mobile Markets As of 30 June 2011 1For India       2As of 31 March 2011
Our Investments Across Asia & Africa Pan-Asia & Africa operations covering more than 2 billion population Value to Customers SINGTEL’S INVESTMENTS ACROSS ASIA & AFRICA
SingTel Global Offices (SGOs) London Frankfurt New York Tokyo Seoul Beijing San Francisco Chicago New Delhi Los Angeles Shanghai Osaka  Dhaka Guangzhou Taipei  Dubai Hong Kong Mumbai Hanoi Chennai Hyderabad Manila Bangkok Bangalore Kuala Lumpur Colombo Singapore Jakarta Darwin Brisbane Sydney Perth Canberra Adelaide Melbourne ,[object Object]
Serve needs of customers whose networks are not based in Singapore
Critical in-country knowledgeSingTel Global Offices (SGOs)
Agenda Item 2 SingTel Business Group Overview
SingTel Business Group’s Vision and Commitment Asia Pacific’s Leading One-Stop  ICT Experience Provider, committed to: Innovate Constantly Provide Differentiated Customer Experience  Deliver Compelling ICT Solutions Partner Businesses for Success Singtel Business group’s vision and commitment
Delivering one-stop ict experience Delivering your One-Stop ICT Experience  Telco  1.0 Telco  3.0 Telco  2.0 SMEs LargeEnterprises
Delivering one-stop ict experience Delivering your One-Stop ICT Experience  Telco  1.0 Telco  3.0 Telco  2.0 Cloud Computing Services Professional Services Managed Services
State of the Art Infrastructure - Satellite One of the largest satellite service providers in Asia Pacific ST-1 – Singapore’s first satellite co-owned with Chunghwa Telecom ST-2 satellite launched on 21 May 2011 Optus satellites:  ,[object Object],INTELSAT and IMMARSAT user State of the Art Infrastructure - Satellite
State of the Art Infrastructure - Satellite State of the art infrastructure - satellite Satellite – Focused on building a network that covers 4 Continents, 105 countries,  where coverage reaches out to more than 5 billion people Maritime ,[object Object],  Broadcast ,[object Object]
e2e solution – dialect channels Fixed Satellite  ,[object Object],Land Mobile ,[object Object], 
Asia’s Most Extensive Submarine Cable Infrastructure In Asia ,[object Object]
Diversifying with TGN-IA and EAC
Investment in new cable: SJC
APCN-2
C2C/EAC
TGN-IA
Thailand-Indonesia-Singapore Cable (TIS)
AAG
SJCTowards India & Europe Cable Upgrades: SMW3 & SMW4 Diversifying with ERC to provide shorter land cable route from Asia-Europe To US Unity Cable ,[object Object]
 Unity, TGN
Southern Cross
AJC
Sea-Me-We-3
Sea-Me-We-4
i2iState of the Art Infrastructure - Submarine Cables As of 30 September 2010
Asia Pacific Leader in Managed Connectivity No. 1 in Int’l E-Line No. 1 in Int’l IPVPN No. 1 in EVPN No. 1 in Int’l IPLC IDC SOURCE: IDC FIXED LINE TRACKER, 2H2010, APR 2011
Delivering one-stop ict experience Delivering your One-Stop ICT Experience  Telco  1.0 Telco  3.0 Telco  2.0 Cloud Computing Services Managed Infrastructure
Best in Class Telecoms Infrastructure Managed  Hosting Managed Unified Communications Managed Security  Services Managed Endpoints & Servers   Managed Application Performance Managed Networks Delivering ICT with our Best of Breed Partners Professional and Integration Services Enterprise Wide Outsourcing Managed Services Managed services leadership with best in breed partners
SingTel… Your Gateway to Asia Pacific ,[object Object]
More than 10 Data Centres  in 4 countries creating an Asia Pacific Data Center Hub for Hosting and Cloud Solutions
One stop End to End ICT experience through our complete suite of professional and MS services, using only proven methodologies
36 SGO offices in 19 Countries for regional operation and support
Best of Breed partnership for enterprise grade ICT SolutionsYour Gateway to asia Data Centers  Singapore, HK and Australia Managed Services Truly Asia Pacific One Stop End to End ICT Experience Managed Service Data Center and Cloud Computing Services Connectivity Services Mobility Service Professional Services Industry Accredited Processes & Certified Professionals 24x7 Monitoring & Onsite Engineering Support
Enabling Asia Pacific’s Fastest Growing Bank through One –Stop ICT Experience  5 year contract of $550M  in Managed data, voice, video, mobility and satellite services  Span over 30 countries across Asia Pacific, Canada, US, UK and Pacific Islands Deployment in 850 branches, serving more than 34,000 staff >20,000 IP phones, contact centres 40 Cisco TelePresence WAN Acceleration & Optimisation Services Managed services  –  Case study
Asia Pacific Leader in Managed Services Frost & Sullivan 2010, 2011 Asia Pacific ICT Award Managed Services Provider of the Year  Computerworld HK Awards 2011 Managed Services Provider of the Year Computerworld and NetworkworldReader’s Choice Award 2010 Best Managed Services Best Data Center and Hosting Service Frost & Sullivan 2009 Market Leadership Award Data Center Services of the Year  AWARDS - MANAGED SERVICES
NCS – IT System and Network Integration capabilities Ncs core capabilities End-to-end delivery of business value Definevalue Realisevalue Sustainvalue Current State Future State Transport & Logistics Telco & Media Utilities & Energy FSI MFG Education&  Healthcare Defence &  Homeland Security Public Sector Business & IT Consulting Services Application Services & Systems Integration Business Transformation Custom-built Application Development Application Management Application Modernisation Packaged Software Implementation IT Transformation ApplicationTesting Stakeholder Transition  Management Business Process Outsourcing Services Transition Management Operations Management BPO Planning
Custom-built Application Development and Integration Ncs core capabilities ,[object Object]
Mainframe/ Legacy   Applications
Web-based Applications
e-Commerce Applications
Web Portals
Wireless & Mobility ApplicationsSustainValue Realise Value Current State Future  State Application Services Transport & Logistics Telco & Media Utilities & Energy FSI MFG Education&  Healthcare Defence &  Homeland Security Public Sector Custom-built  Application Development Custom-built Application Development Application Management Application Modernisation Packaged Software Implementation ApplicationTesting Industry Solutions
Capabilities that address CIO technology priorities and all other needs Ncs core capabilities 1. Driven by market needs 2. Driven by customer needs
Best practices and proven methodologies and international certifications for its services and staff Ncs core capabilities Industry Standards Certifications: ,[object Object],	Quality Management System ,[object Object],   Information Security Management System ,[object Object],	 IT Service Management System ,[object Object],    Provision of Business Continuity and Disaster Recovery Services ,[object Object]
The Open Group Architecture Framework,[object Object]

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Mondelez State of Snacking and Future Trends 2023
 

test slides

  • 1. Singtel group overview September 2011
  • 2. Agenda SingTel Overview 1 Note to user: you may customise this slide for your own deck DELETE THIS BOX BEFORE PRESENTING TO CUSTOMER Business Group 2 Fixed Mobile Cloud Convergence 3 Industry Awards 4
  • 3. Agenda Item 1 SingTel Group Overview
  • 4. SingTel Group Vision Singtel group vision To be Asia Pacific’s Best Multimedia Solutions Group Maximise customer satisfaction 2. Deliver sustainable shareholder value 1. Be an employer of choice 3. Be a responsible corporate citizen 4.
  • 5. Singtel at a glance SingTel At A Glance… 35cities 23,000 S$50.2 Employees Around the World 19countries Billion Market Capitalisation *as of 30 Jun 2011 International Data services provider in APAC *Source: IDC, Apr 2011 1 No. Best Cloud Service Provider in Asia Asia Communication Awards 22nd June 2011 Asia’s Best Data Comms Provider Best Data Centre Provider Best Managed Service Provider Frost & Sullivan 2010 & 2011 Frost & Sullivan
  • 6. SingTel Group Structure SingTel Group Selected Associates Temasek 35.0% 21.32% 47.34% Others 54.4%* 45.6% 30.0% 45.0% 32.25% 25.5% Wholly-owned Subsidiaries SINGTEL GROUP STRUCTURE * As of 30 June 2011
  • 7. Regional Mobile:Significant footprint across Asia & Africa Mobile customers (m) 24% Growth in customers (%) 16% 175 South Asia 102 27% 8% 15% 46 3% 13% 32.0 28 Africa 1.7 17 Regional Mobile: World’s fastest growing Mobile Markets As of 30 June 2011 1For India 2As of 31 March 2011
  • 8. Our Investments Across Asia & Africa Pan-Asia & Africa operations covering more than 2 billion population Value to Customers SINGTEL’S INVESTMENTS ACROSS ASIA & AFRICA
  • 9.
  • 10. Serve needs of customers whose networks are not based in Singapore
  • 11. Critical in-country knowledgeSingTel Global Offices (SGOs)
  • 12. Agenda Item 2 SingTel Business Group Overview
  • 13. SingTel Business Group’s Vision and Commitment Asia Pacific’s Leading One-Stop ICT Experience Provider, committed to: Innovate Constantly Provide Differentiated Customer Experience Deliver Compelling ICT Solutions Partner Businesses for Success Singtel Business group’s vision and commitment
  • 14. Delivering one-stop ict experience Delivering your One-Stop ICT Experience Telco 1.0 Telco 3.0 Telco 2.0 SMEs LargeEnterprises
  • 15. Delivering one-stop ict experience Delivering your One-Stop ICT Experience Telco 1.0 Telco 3.0 Telco 2.0 Cloud Computing Services Professional Services Managed Services
  • 16.
  • 17.
  • 18.
  • 19.
  • 21. Investment in new cable: SJC
  • 26. AAG
  • 27.
  • 30. AJC
  • 33. i2iState of the Art Infrastructure - Submarine Cables As of 30 September 2010
  • 34. Asia Pacific Leader in Managed Connectivity No. 1 in Int’l E-Line No. 1 in Int’l IPVPN No. 1 in EVPN No. 1 in Int’l IPLC IDC SOURCE: IDC FIXED LINE TRACKER, 2H2010, APR 2011
  • 35. Delivering one-stop ict experience Delivering your One-Stop ICT Experience Telco 1.0 Telco 3.0 Telco 2.0 Cloud Computing Services Managed Infrastructure
  • 36. Best in Class Telecoms Infrastructure Managed Hosting Managed Unified Communications Managed Security Services Managed Endpoints & Servers Managed Application Performance Managed Networks Delivering ICT with our Best of Breed Partners Professional and Integration Services Enterprise Wide Outsourcing Managed Services Managed services leadership with best in breed partners
  • 37.
  • 38. More than 10 Data Centres in 4 countries creating an Asia Pacific Data Center Hub for Hosting and Cloud Solutions
  • 39. One stop End to End ICT experience through our complete suite of professional and MS services, using only proven methodologies
  • 40. 36 SGO offices in 19 Countries for regional operation and support
  • 41. Best of Breed partnership for enterprise grade ICT SolutionsYour Gateway to asia Data Centers Singapore, HK and Australia Managed Services Truly Asia Pacific One Stop End to End ICT Experience Managed Service Data Center and Cloud Computing Services Connectivity Services Mobility Service Professional Services Industry Accredited Processes & Certified Professionals 24x7 Monitoring & Onsite Engineering Support
  • 42. Enabling Asia Pacific’s Fastest Growing Bank through One –Stop ICT Experience 5 year contract of $550M in Managed data, voice, video, mobility and satellite services Span over 30 countries across Asia Pacific, Canada, US, UK and Pacific Islands Deployment in 850 branches, serving more than 34,000 staff >20,000 IP phones, contact centres 40 Cisco TelePresence WAN Acceleration & Optimisation Services Managed services – Case study
  • 43. Asia Pacific Leader in Managed Services Frost & Sullivan 2010, 2011 Asia Pacific ICT Award Managed Services Provider of the Year Computerworld HK Awards 2011 Managed Services Provider of the Year Computerworld and NetworkworldReader’s Choice Award 2010 Best Managed Services Best Data Center and Hosting Service Frost & Sullivan 2009 Market Leadership Award Data Center Services of the Year AWARDS - MANAGED SERVICES
  • 44. NCS – IT System and Network Integration capabilities Ncs core capabilities End-to-end delivery of business value Definevalue Realisevalue Sustainvalue Current State Future State Transport & Logistics Telco & Media Utilities & Energy FSI MFG Education& Healthcare Defence & Homeland Security Public Sector Business & IT Consulting Services Application Services & Systems Integration Business Transformation Custom-built Application Development Application Management Application Modernisation Packaged Software Implementation IT Transformation ApplicationTesting Stakeholder Transition Management Business Process Outsourcing Services Transition Management Operations Management BPO Planning
  • 45.
  • 46. Mainframe/ Legacy Applications
  • 50. Wireless & Mobility ApplicationsSustainValue Realise Value Current State Future State Application Services Transport & Logistics Telco & Media Utilities & Energy FSI MFG Education& Healthcare Defence & Homeland Security Public Sector Custom-built Application Development Custom-built Application Development Application Management Application Modernisation Packaged Software Implementation ApplicationTesting Industry Solutions
  • 51. Capabilities that address CIO technology priorities and all other needs Ncs core capabilities 1. Driven by market needs 2. Driven by customer needs
  • 52.
  • 53.
  • 54.
  • 57.
  • 60.
  • 61.
  • 65. Secured and encrypted data transaction
  • 66. Enforce security policy and governance
  • 67.
  • 68. Up to 70% savings on Roaming discount through My Smart Roamer
  • 70. Multi OS & multi device management
  • 71. Centralised regional procurementEnterprise managed mobility services (EMMS)
  • 72. Extending our EMMS Offering Across the Region Telecom Expense Management Mobility Device Manager Regional Procurement Regional Contract Negotiation Emms across the region
  • 73. Delivering one-stop ict experience Telco 1.0 Telco 3.0 Telco 2.0 Delivering your One-Stop ICT Experience Professional Services Managed Services Managed Infrastructure
  • 74. Leadership in Mobile and Cloud Services Leadership in mobile and cloud services >150,000 Enterprise Cloud Users >800 Enterprise on IaaS >2,500 developers to on board SaaS In Singapore, SingTel’s mobile market share is… 75% for Large Enterprise 68% for Small & Mid Size Companies
  • 75. > 150,000Cloud Users Trust SingTel Cloud Services Software as-a-service Infrastructure as-a-service Communications as-a-service Singtel cloud services – more than 150,000 users
  • 76. 800 Enterprises use IaaS to power their businesses today Education Manufacturing Retail IT & Telecoms Healthcare Transportation Financial Svcs Government Iaas - More than 800 EnTERPRISEs
  • 77. IAAS case study - SYog Delivering World Class Virtual Data Centre for Singapore Youth Olympic Games On-Demand model Secured High storage capacity Ms. Lim Bee Kwan Director of Technology, Singapore Youth Olympics Games Organizing Committee “The Singapore 2010 YOG was the most complex IT project for a sporting event in Singapore … it was essential for us to work withtrusted and experienced partners, such as SingTel … SingTel’s virtual data centre services allowed us to put into operation the primary and secondary data centres for the Singapore 2010 in double quick timeand the services provided enabled a highly efficient and simplified operation of the infrastructure.”
  • 78. ‘C’ Powered by: 5 s SaaS PaaS IaaS for every successful business Helping Businesses Improve Productivity and Lower Costs Up to CONNECT up to 100 Mbps COMMUNICATE Hosted email 25 GB of storage COLLABORATE Real time documents and chats CONTROL Cost, Security & Privacy COMPLETE One-Stop business solution % savings Healthcare From S$99 / Month for 5 users SAAS - Oneoffice powered by google
  • 79. Saas - Quickbooks online powered by intuit
  • 80. “ A Business Edge Powered by the Cloud” - SAP Business One Hosted on SingTel PowerON Saas - SAP business one hosted by singtelpoweron Exciting new partnership with SAP to bring their world-class business management solution, delivered via cloud to SMEs through a more affordable monthly user subscription model Delivered via cloud, SMEs can save up to 60% of their operating costs vs. an on-premise deployment, and reduce their setup time from months to days Leveraging SingTel trusted brand name and market reach to offer compelling cloud-based enterprise business solutions Discovering new opportunities to address SMEs business needs through the power of fixed, mobile and cloud convergence
  • 81. Paas - More than 2500 DEVELOPERS engaging 2500 developers on-boarding SaaS solutions
  • 82. Agenda Item 3 Fixed Mobile Cloud Convergence
  • 83. businesses need to increasingly think about FIXED - MOBILE - CLOUD - CONVERGENCE FIXED - MOBILE - CLOUD - CONVERGENCE Fixed mobile cloud convergence (fmcc)
  • 84. ALLENTERPRISESwill 1. Centralise their infrastructure & services. FMCC
  • 85. 1. Centralise ALLENTERPRISESwill 2. Standardise their infrastructure & services. FMCC
  • 86. 1. Centralise 2. Standardise ALLENTERPRISESwill 3. Virtualise their infrastructure & services. fmcc
  • 87. Centralise 1. 2. Standardise 3. Virtualise ALLENTERPRISESwill 4. Optimise their infrastructure & services. fmcc
  • 88. enterprises have to develop & deploy an END TO END FMCC strategy Hybrid/ Private Cloud Regional/ Global Data Centre LAN WAN Devices Fmccfor enterprises
  • 89. VOICE DATA VIDEO FMCC made easy for SMEs Fmcc for smes
  • 90. VOICE DATA VIDEO FMCC made easy for SMEs Fmcc for smes
  • 91. VOICE DATA VIDEO FMCC made easy for SMEs Fmcc for smes
  • 92. business made EASY, AGILE &LOWER COST FMCC with Empowering businesses with fmcc
  • 93. Journey to Fixed Mobile Cloud Convergence Future.. TOGETHER 2 3 4 5 6 7 DESIGN PROOF OF CONCEPT DISCOVERY CONCEIVE IMPLEMENT OPERATE OPTIMISE 1 Business Case Analysis Key Drivers of Cloud Gap Analysis Innovation Journey Case Studies, Best Practices Interviews & Workshops Info Gathering & Analysis Architecture Review / Design Business Modelling SLA Definition Lifecycle Services Feasibility / Demo / Trials Scalability Factor Customer Experience Service Management Operation & Support Customer Care Capacity Management Automation e.Enablement Scaling 2.0 considerations Project Management Transition Management Training & Communication Journey to fmcc future together
  • 94. Agenda Item 4 Industry Awards
  • 95. Industry Awards IQPC Process Excellence Awards 2011 Best Start Up Program Embargoed 21 Oct Jan 2011 Computerworld SG Readers’ Choice Awards 2011 Best Data Centre and Hosting Services Best Managed Connectivity Services Oct 2011 Dec 2010 Superbrands Singapore 2010 Business Superbrands Jun 2011 Asia Communication Awards 2011 Best Cloud Service Dec 2010 NetworkWorld Asia Readers’ Choice Award 2010 Best Managed Services Computerworld HK Awards 2011 Managed Services Provider of the Year MEF Carrier Ethernet Service Provider of the Year 2010 APAC Best Business Ethernet Service Computerworld SG Customer Care Award 2011 Telecommunication Services 2011 Frost & Sullivan APAC ICT Award Managed Service Provider of the Year Nov 2010 World Teleport Association Top Teleport Operators of 2010 The Global Top 20 MOT Minister’s Innovation Award 2010 Distinguished Award Ethisphere 2011 World’s Most Ethical Companies Telecom Services Mar 2011 IDC Top Line - Market Leadership for Carrier Ethernet APEJ Oct 2010 Computerworld SG Readers’ Choice Awards 2010 Best Data Centre and Hosting Services Best Managed Connectivity Services IDC Top Line - Market Leadership for International IPVPN APEJ Updated 5 Sep 2011 Industry Awards

Editor's Notes

  1. Looking at the ownership structure, you will see a diversified portfolio of subsidiaries and investments. Some of our principal subsidiaries are:Optus – Optus is an Australian leader in integrated communications - serving over seven million customers each day.  The company provides a broad range of communications services including mobile, national and long distance services, local telephony, business network services, Internet and satellite services, as well as subscription television.Since commencing operations in 1992, Optus has invested more than A$15 billion in the construction of fixed, mobile and satellite networks, including central business district and suburban local access networks.  These networks provide the company with an advanced technology platform capable of delivering integrated communications, information and entertainment services. Optus became a wholly-owned subsidiary of SingTel on 30 August 2001 and was listed on the Australian Stock Exchange on 10 September 2001.  SingTel is one of the leading stocks on the Australian Securities Exchange and is the number one stock on the Singapore Stock Exchange.SingTel Mobile – SingTel Mobile, a wholly-owned subsidiary of SingTel, is the market leader in Singapore with about 3 million customers who enjoy excellent local indoor and outdoor as well as overseas roaming coverage.  It also offers reliable mobile broadband Internet access over its High Speed Packet Access (HSPA) or 3.5G network island-wide. Always at the forefront of technology, SingTel Mobile offers a suite of innovative services and solutions to meet the changing lifestyles and communications needs of its consumer and business customers.  The company places a strong emphasis on customer delight by delivering an unsurpassed service and customer experience.   Its suite of infotainment mobile content and applications under the IDEAS brand provides updated news, sports and finance information, music, mobile TV, games and more.  With the aim of bringing its customers the latest and the best, SingTel Mobile is the first operator in Singapore to distribute the Apple iPhone 3G.  It is also the only operator in Asia to sell the HTC Dream by Google.  Besides its Singapore operations, SingTel Mobile works closely with Optus, SingTel’s wholly owned subsidiary in Australia, as well as its regional mobile associates –Advanced Info Services (Thailand), BhartiAirtel (India), Globe Telecom (Philippines), Pacific Bangladesh Telecom (Bangladesh), Telkomsel (Indonesia) and Warid Telecom (Pakistan) – to drive synergies across the SingTel Group. NCS – NCS Pte Ltd is a leading regional infocomm technology solutions provider with 18 offices across ten countries in the Asia Pacific and Middle East. Formed in 1981 to support Singapore's public sector computerisationprogramme, the now privatised and wholly-owned subsidiary of SingTel has built up an impressive portfolio of large-scale and mission-critical projects.  NCS helps its customers gain a competitive edge through its broad range of services, including consulting, development and integration, managed services, and technology solutions. Having established itself as a choice IT services provider in the region's public sector, NCS has since successfully extended its presence into the education, financial services and insurance, healthcare and life sciences, homeland security, manufacturing and logistics, telecommunications and utilities, and transportation sectors.  NCS has a regional workforce of close to 6,000 dedicated professionals. It is well positioned to engage in long-term partnerships to create value for its customers. SingNet – Established in 1994, SingNet is the leading Internet Service Provider in Singapore and 100 per cent owned by SingTel. As at 31 March 2009, it had 498,000 broadband customers. SingNet offers a full range of Internet services with different usage plans to suit home and business users. It was the first ISP in Singapore to introduce broadband services using ADSL technology. SingNet is also the first broadband ISP to introduce supplementary email accounts, child-friendly services and movie-on-demand to its users. With SingNet Wireless Surf, customers can now enjoy broadband wireless access on the move using their laptop and wireless LAN cards at more than 300 SingTel Wireless Surf Zones island-wide. SingNet is also a Domain Name Registrar accredited by the Singapore Network Information Centre (SGNIC).SingTel Digital Media - SingTel Digital Media (STDM) is a wholly-owned subsidiary of SingTel which is behind Singapore’s premier web and mobile lifestyle destination, inSing.com.  Launched in May 2009, inSing.com focuses on hyper-local content, user reviews and exclusive editorials to offer a uniquely Singaporean perspective on what to eat, things to do, shopping, hot deals and entertainment around town.  Its extensive local search engine also helps users to quickly find a business or service from over 100,000 listings of businesses in Singapore.Overseas investments are an integral part of SingTel's strategy for long-term growth. Among our key associates are:Advanced Info Service – leading mobile operator in Thailand – acquired in Feb 99Globe Telecom – acquired in Mar 93. One of the largest mobile communications service providers in the Philippines.Bharti – leading private sector provider of telecoms service in India– acquired in 2000.Telkomsel (35%) – leading cellular operator in Indonesia which we acquired in 2001 after Optus.Pacific Bangladesh TelecomCitycell(45%) – huge market potential for growth.Warid Telecom (30%) – acquired in Pakistan in 2007.
  2. Looking at the ownership structure, you will see a diversified portfolio of subsidiaries and investments. Some of our principal subsidiaries are:Optus – Optus is an Australian leader in integrated communications - serving over seven million customers each day.  The company provides a broad range of communications services including mobile, national and long distance services, local telephony, business network services, Internet and satellite services, as well as subscription television.Since commencing operations in 1992, Optus has invested more than A$15 billion in the construction of fixed, mobile and satellite networks, including central business district and suburban local access networks.  These networks provide the company with an advanced technology platform capable of delivering integrated communications, information and entertainment services. Optus became a wholly-owned subsidiary of SingTel on 30 August 2001 and was listed on the Australian Stock Exchange on 10 September 2001.  SingTel is one of the leading stocks on the Australian Securities Exchange and is the number one stock on the Singapore Stock Exchange.SingTel Mobile – SingTel Mobile, a wholly-owned subsidiary of SingTel, is the market leader in Singapore with about 3 million customers who enjoy excellent local indoor and outdoor as well as overseas roaming coverage.  It also offers reliable mobile broadband Internet access over its High Speed Packet Access (HSPA) or 3.5G network island-wide. Always at the forefront of technology, SingTel Mobile offers a suite of innovative services and solutions to meet the changing lifestyles and communications needs of its consumer and business customers.  The company places a strong emphasis on customer delight by delivering an unsurpassed service and customer experience.   Its suite of infotainment mobile content and applications under the IDEAS brand provides updated news, sports and finance information, music, mobile TV, games and more.  With the aim of bringing its customers the latest and the best, SingTel Mobile is the first operator in Singapore to distribute the Apple iPhone 3G.  It is also the only operator in Asia to sell the HTC Dream by Google.  Besides its Singapore operations, SingTel Mobile works closely with Optus, SingTel’s wholly owned subsidiary in Australia, as well as its regional mobile associates –Advanced Info Services (Thailand), BhartiAirtel (India), Globe Telecom (Philippines), Pacific Bangladesh Telecom (Bangladesh), Telkomsel (Indonesia) and Warid Telecom (Pakistan) – to drive synergies across the SingTel Group. NCS – NCS Pte Ltd is a leading regional infocomm technology solutions provider with 18 offices across ten countries in the Asia Pacific and Middle East. Formed in 1981 to support Singapore's public sector computerisationprogramme, the now privatised and wholly-owned subsidiary of SingTel has built up an impressive portfolio of large-scale and mission-critical projects.  NCS helps its customers gain a competitive edge through its broad range of services, including consulting, development and integration, managed services, and technology solutions. Having established itself as a choice IT services provider in the region's public sector, NCS has since successfully extended its presence into the education, financial services and insurance, healthcare and life sciences, homeland security, manufacturing and logistics, telecommunications and utilities, and transportation sectors.  NCS has a regional workforce of close to 6,000 dedicated professionals. It is well positioned to engage in long-term partnerships to create value for its customers. SingNet – Established in 1994, SingNet is the leading Internet Service Provider in Singapore and 100 per cent owned by SingTel. As at 31 March 2009, it had 498,000 broadband customers. SingNet offers a full range of Internet services with different usage plans to suit home and business users. It was the first ISP in Singapore to introduce broadband services using ADSL technology. SingNet is also the first broadband ISP to introduce supplementary email accounts, child-friendly services and movie-on-demand to its users. With SingNet Wireless Surf, customers can now enjoy broadband wireless access on the move using their laptop and wireless LAN cards at more than 300 SingTel Wireless Surf Zones island-wide. SingNet is also a Domain Name Registrar accredited by the Singapore Network Information Centre (SGNIC).SingTel Digital Media - SingTel Digital Media (STDM) is a wholly-owned subsidiary of SingTel which is behind Singapore’s premier web and mobile lifestyle destination, inSing.com.  Launched in May 2009, inSing.com focuses on hyper-local content, user reviews and exclusive editorials to offer a uniquely Singaporean perspective on what to eat, things to do, shopping, hot deals and entertainment around town.  Its extensive local search engine also helps users to quickly find a business or service from over 100,000 listings of businesses in Singapore.Overseas investments are an integral part of SingTel's strategy for long-term growth. Among our key associates are:Advanced Info Service – leading mobile operator in Thailand – acquired in Feb 99Globe Telecom – acquired in Mar 93. One of the largest mobile communications service providers in the Philippines.Bharti – leading private sector provider of telecoms service in India– acquired in 2000.Telkomsel (35%) – leading cellular operator in Indonesia which we acquired in 2001 after Optus.Pacific Bangladesh TelecomCitycell(45%) – huge market potential for growth.Warid Telecom (30%) – acquired in Pakistan in 2007.Additional notes:As of 31 Dec 2010: Bharti had a total mobile customer base of 199.6 million across its operations in 19 countries covering India, Bangladesh, Sri Lanka and across Africa, an increase of 6 per cent from a quarter ago.In India, its mobile customer base increased 33.6 million or 28 per cent from a year ago to 152 million as at 31 December 2010. In Africa, Bharti’s mobile customer base grew 2.0 million or 5 per cent from a quarter ago.Telkomsel’s mobile customer base grew to 94.0 million, an increase of 15 per cent or 12.4 million from a year ago. AIS’ mobile customer base grew 2.4 million or 8 per cent from a year ago to 31.2 million.Globe had 26.5 million mobile customers, an increase of 14 per cent or 3.2 million from a year ago.Waridhad a mobile customer base of 17.5 million, a decline of 1.3 million or 7 per cent from a year ago as it deactivated some of its customers to comply with regulatory requirements in the March 2010 quarter.PBTL's total mobile customer base was 1.8 million, 138,000 or 7 per cent lower than a year ago resulting from a change in regulatory definition of active customer base.
  3. “We are where you have your operations” - To provide expanded reach and seamless services to our customers across all regions, we have set up SingTel Global Offices in 19 countries throughout Asia Pacific, Middle East, Europe and the USA. “Providing local sales, technical and operations support” - From being simply representative offices, our SGOs have evolved to take on the pivotal role of serving the needs of customers whose networks are not based in Singapore. “Ability to provide fast response and consultation on local regulatory issue with our in-depth local knowledge and teams” - Each of these offices is staffed with local professionals who are familiar with local regulations and procedures.
  4. Tell me how you are going to do the one-stop capability. Its all about, I call it infrastructure, our play is not about IBM, software and services, they come in from that angle. I got all the software and services capability. This is what IBM is all about. If I am SAP or Oracle, I will come in from a software perspective ERP (08.32.3), we got all the software, we bought all the software companies in the world already. We could do this out for you. If Microsoft they would come from a desktop and if its Google, they come from a cloud. Ours, we come from the infrastructure, we own the networks and I believe ultimately infrastructure is the key part and we have to sing this tune, it is all about the infrastructure that we manage. I call it the Teleco 1.0 because this is a traditional telecom strength whilst many players know how to and when most of the telecos own the infrastructure, many of them have not figured out how to push beyond that. That is why on Tuesday I said that I do not want this sales force to be a capacity sales force. If you want to be a capacity sales force, please go join the wholesale carrier sales team. I think they probably need some good people there as well. But if you want to be someone who is a solutions and services advisor, consultant to your customers, then this is the team to be at, the most happening team in the industry. So it is about understanding a managed infrastructure, whether its IPVPN, Ethernet, Broadband, Fibre, Data Centre, Mobility, Wireless technology, Satellite technologies. We have all these. These are our control points. But we are not just about infrastructure, we are about services over the infrastructure because of multi services over infrastructure over Ethernet over Fibre, we have got a whole bunch of this that we do. It is because we have that control point, it is only natural that we be innovative. Very few telecos get up to here. I know that if you are in your own country you will figure out. Most of them are capacity sales guys, some of them like the BTs, Verizons, AT&T, Orange have gone done this road. NTT, T systems, so there are a few but in this region we have to be the best. And I think we are in a good strong trajectory to be the best now, looking at the penetration we are doing, looking at the awards we are winning from all these analysts. So the customer story, and it is important to explain in the context of the customers. So I am doing two things, explaining to you and explaining on the customers story. So I am going to be schizophrenic at some point. What is the customers kind of angle? It is about services that you need. It is not about infrastructure and here we have a whole bunch. You will see them and you will know this. Our professional services in integration, that is where there are NCS and that is where Pinnacle will be driving it this year. Starting next month, we will be driving pinnacle, hard to bring in a lot more IT integration capabilities. And its about the cloud and it is not because we were trying to be the next fad and fashion. In the cloud it is not about that. You heard what GeokChwee said on stage yesterday with the two ladies, the last track, where the two ladies came up. We were playing the cloud in 2006, before the word cloud became popular. Hosted Email Smart Office Solution, 2006, we were making a killing out there, selling to 60,000 users even before the word cloud became popular in 2008. In 2008, we started telling the world what this is. And in 2009, I was telling the Minister in Singapore this is the way to help SME thrive in Singapore and then started this whole thing everybody getting all aware. And by 2010, when we launch this, we already have 120,000 cloud services customers. And our 800 enterprises using our services so we were far beyond. What it means is SingTel was already innovated and shaping. Today, in fact, every time I go to a cloud forum to speak, there are lots of people attending, trust me. I am speaking in another one, large industry forum, Asia Cloud forum next week. And the organiser was just saying, can please SingTel come, we have a keynote session. So there are a lot and people want to know what is happening. Sometimes I go to these sessions, there are 2 things. I look at the participants and always ask, a whole bunch of carriers were all there, so the question is do I want to tell them the sexy part or should I tell them something boring so that they figure out. But there are also customers in the room so I will have to figure out how to balance this. But there is tremendous play and we have been playing in that software infrastructure platform as a service. And we pull this things together from a consistent manner into the largest enterprises in the world to SMEs, same strategy. The key here is we do not try to customise. It is like making a sponge cake, like what William said. You know, it is the same concept. The sponge cake is always the same, it is the icing that you put on for a little customisation, but it should not be from the ground up customisation like System Integrators. Because you have no repeatability, no repeatability no scale, no scale no cost advantage and process enhancements, no cost and therefore you can’t, whereas we drive it from the other angle and you can even articulate this when you talk to your customers.
  5. Tell me how you are going to do the one-stop capability. Its all about, I call it infrastructure, our play is not about IBM, software and services, they come in from that angle. I got all the software and services capability. This is what IBM is all about. If I am SAP or Oracle, I will come in from a software perspective ERP (08.32.3), we got all the software, we bought all the software companies in the world already. We could do this out for you. If Microsoft they would come from a desktop and if its Google, they come from a cloud. Ours, we come from the infrastructure, we own the networks and I believe ultimately infrastructure is the key part and we have to sing this tune, it is all about the infrastructure that we manage. I call it the Teleco 1.0 because this is a traditional telecom strength whilst many players know how to and when most of the telecos own the infrastructure, many of them have not figured out how to push beyond that. That is why on Tuesday I said that I do not want this sales force to be a capacity sales force. If you want to be a capacity sales force, please go join the wholesale carrier sales team. I think they probably need some good people there as well. But if you want to be someone who is a solutions and services advisor, consultant to your customers, then this is the team to be at, the most happening team in the industry. So it is about understanding a managed infrastructure, whether its IPVPN, Ethernet, Broadband, Fibre, Data Centre, Mobility, Wireless technology, Satellite technologies. We have all these. These are our control points. But we are not just about infrastructure, we are about services over the infrastructure because of multi services over infrastructure over Ethernet over Fibre, we have got a whole bunch of this that we do. It is because we have that control point, it is only natural that we be innovative. Very few telecos get up to here. I know that if you are in your own country you will figure out. Most of them are capacity sales guys, some of them like the BTs, Verizons, AT&T, Orange have gone done this road. NTT, T systems, so there are a few but in this region we have to be the best. And I think we are in a good strong trajectory to be the best now, looking at the penetration we are doing, looking at the awards we are winning from all these analysts. So the customer story, and it is important to explain in the context of the customers. So I am doing two things, explaining to you and explaining on the customers story. So I am going to be schizophrenic at some point. What is the customers kind of angle? It is about services that you need. It is not about infrastructure and here we have a whole bunch. You will see them and you will know this. Our professional services in integration, that is where there are NCS and that is where Pinnacle will be driving it this year. Starting next month, we will be driving pinnacle, hard to bring in a lot more IT integration capabilities. And its about the cloud and it is not because we were trying to be the next fad and fashion. In the cloud it is not about that. You heard what GeokChwee said on stage yesterday with the two ladies, the last track, where the two ladies came up. We were playing the cloud in 2006, before the word cloud became popular. Hosted Email Smart Office Solution, 2006, we were making a killing out there, selling to 60,000 users even before the word cloud became popular in 2008. In 2008, we started telling the world what this is. And in 2009, I was telling the Minister in Singapore this is the way to help SME thrive in Singapore and then started this whole thing everybody getting all aware. And by 2010, when we launch this, we already have 120,000 cloud services customers. And our 800 enterprises using our services so we were far beyond. What it means is SingTel was already innovated and shaping. Today, in fact, every time I go to a cloud forum to speak, there are lots of people attending, trust me. I am speaking in another one, large industry forum, Asia Cloud forum next week. And the organiser was just saying, can please SingTel come, we have a keynote session. So there are a lot and people want to know what is happening. Sometimes I go to these sessions, there are 2 things. I look at the participants and always ask, a whole bunch of carriers were all there, so the question is do I want to tell them the sexy part or should I tell them something boring so that they figure out. But there are also customers in the room so I will have to figure out how to balance this. But there is tremendous play and we have been playing in that software infrastructure platform as a service. And we pull this things together from a consistent manner into the largest enterprises in the world to SMEs, same strategy. The key here is we do not try to customise. It is like making a sponge cake, like what William said. You know, it is the same concept. The sponge cake is always the same, it is the icing that you put on for a little customisation, but it should not be from the ground up customisation like System Integrators. Because you have no repeatability, no repeatability no scale, no scale no cost advantage and process enhancements, no cost and therefore you can’t, whereas we drive it from the other angle and you can even articulate this when you talk to your customers.
  6. Moving away from the ground, the SingTel Group also has an extensive satellite infrastructure. We are one of the largest satellite operators in the Asia Pacific, providing access to more than 38 geo-stationary satellites.10 years ago, we launched Singapore’s first satellite, ST-1, co-owned with Chunghwa Telecom of Taiwan. ST-1 has a footprint covering the whole of Asia up to the borders of Russia and is used to provide telecoms and broadcasting services. This year in 2011, we launched ST-2 in May, to be followed by ST-3 in 2013. This basically extends our coverage areas to Middle East, Europe and Africa. The ST-2, which is almost twice as powerful SingTel’s first satellite ST-1, enhances our ability to offer businesses - especially those in the Maritime, Oil & Gas, Logistics, and Media & Broadcast industries - a one-stop ICT experience that will power them to transform their businesses and stay ahead of their competition.Our satellite capabilities have been further strengthened by Optus. It launched its latest satellite, D3 in Aug 09. Reinforcing Optus’ scale and leadership position in the Trans-Tasman satellite industry, Optus announced the 2013 launch of a new satellite, Optus 10. Optus 10 will provide more capacity and enhance the resilience of the Optus satellite fleet.SingTel is also an investor in APT Satellite of Hong Kong.And we are an user of major global satellite systems like INTELSAT and INMARSAT. Additional points: A. Technical CompetencySingTel’s team of experienced satellite engineers provide customers with superior technical support around the clock. In addition to having relevant RF and broadband skills, many of our technical professionals are equipped with IP knowledge to assist our customer when they integrate the latest ICT shipboard applications.B. Operations Having evolved alongside with our customers over the last 30 years, our team of operations people brings with them a wealth of experience in overseeing our network . And of course, our ISO 9001 certificate speaks volumes about the high standards we maintain at our operation centres.C.Business Support Team Be it billing or service activation or monitoring of your activation, you can be rest assured that we have a strong team of business support team you can depend on. D. Disaster Recovery We also play a critical role in our customers’ business continuity planning strategy. Customers such as HBO rely on our disaster recovery centres to ensure their data is safe------------------------------------------------------------------------------------------------------------------------------------------------------------------------SI support - We work with 50 certified SI partners globally to ensure the fast turnaround when you need it. Customer base - We have approximately 500 VSAT/SAT IP installed worldwide where our customers including mining companies, banks, corporate enterprises, rely on us for their connectivity and more than 20,000 ships are currently utilising our services ranging from traditional E&E services to maritime broadband services such as VSAT
  7. Our satellite systems are complemented by our submarine cable networks.SingTel has significant investments in international submarine cable links, some of which are shown on the map.These cable systems provide Singapore with broadband capacity to the rest of the world..The US-dollar $300 million cable system, named Unity, spans 10,000 km across the Pacific Ocean. It was ready for service in March of 2010.In December 2009, SingTel and 9 other companies signed an agreement to construct a new ultra high-speed submarine cable system linking Singapore, Philippines, Hong Kong, China & Japan.The companies include:Globe, Google, CT, Donghwa, KDDI, Network i2i, SingTel, TPI, TII
  8. Tell me how you are going to do the one-stop capability. Its all about, I call it infrastructure, our play is not about IBM, software and services, they come in from that angle. I got all the software and services capability. This is what IBM is all about. If I am SAP or Oracle, I will come in from a software perspective ERP (08.32.3), we got all the software, we bought all the software companies in the world already. We could do this out for you. If Microsoft they would come from a desktop and if its Google, they come from a cloud. Ours, we come from the infrastructure, we own the networks and I believe ultimately infrastructure is the key part and we have to sing this tune, it is all about the infrastructure that we manage. I call it the Teleco 1.0 because this is a traditional telecom strength whilst many players know how to and when most of the telecos own the infrastructure, many of them have not figured out how to push beyond that. That is why on Tuesday I said that I do not want this sales force to be a capacity sales force. If you want to be a capacity sales force, please go join the wholesale carrier sales team. I think they probably need some good people there as well. But if you want to be someone who is a solutions and services advisor, consultant to your customers, then this is the team to be at, the most happening team in the industry. So it is about understanding a managed infrastructure, whether its IPVPN, Ethernet, Broadband, Fibre, Data Centre, Mobility, Wireless technology, Satellite technologies. We have all these. These are our control points. But we are not just about infrastructure, we are about services over the infrastructure because of multi services over infrastructure over Ethernet over Fibre, we have got a whole bunch of this that we do. It is because we have that control point, it is only natural that we be innovative. Very few telecos get up to here. I know that if you are in your own country you will figure out. Most of them are capacity sales guys, some of them like the BTs, Verizons, AT&T, Orange have gone done this road. NTT, T systems, so there are a few but in this region we have to be the best. And I think we are in a good strong trajectory to be the best now, looking at the penetration we are doing, looking at the awards we are winning from all these analysts. So the customer story, and it is important to explain in the context of the customers. So I am doing two things, explaining to you and explaining on the customers story. So I am going to be schizophrenic at some point. What is the customers kind of angle? It is about services that you need. It is not about infrastructure and here we have a whole bunch. You will see them and you will know this. Our professional services in integration, that is where there are NCS and that is where Pinnacle will be driving it this year. Starting next month, we will be driving pinnacle, hard to bring in a lot more IT integration capabilities. And its about the cloud and it is not because we were trying to be the next fad and fashion. In the cloud it is not about that. You heard what GeokChwee said on stage yesterday with the two ladies, the last track, where the two ladies came up. We were playing the cloud in 2006, before the word cloud became popular. Hosted Email Smart Office Solution, 2006, we were making a killing out there, selling to 60,000 users even before the word cloud became popular in 2008. In 2008, we started telling the world what this is. And in 2009, I was telling the Minister in Singapore this is the way to help SME thrive in Singapore and then started this whole thing everybody getting all aware. And by 2010, when we launch this, we already have 120,000 cloud services customers. And our 800 enterprises using our services so we were far beyond. What it means is SingTel was already innovated and shaping. Today, in fact, every time I go to a cloud forum to speak, there are lots of people attending, trust me. I am speaking in another one, large industry forum, Asia Cloud forum next week. And the organiser was just saying, can please SingTel come, we have a keynote session. So there are a lot and people want to know what is happening. Sometimes I go to these sessions, there are 2 things. I look at the participants and always ask, a whole bunch of carriers were all there, so the question is do I want to tell them the sexy part or should I tell them something boring so that they figure out. But there are also customers in the room so I will have to figure out how to balance this. But there is tremendous play and we have been playing in that software infrastructure platform as a service. And we pull this things together from a consistent manner into the largest enterprises in the world to SMEs, same strategy. The key here is we do not try to customise. It is like making a sponge cake, like what William said. You know, it is the same concept. The sponge cake is always the same, it is the icing that you put on for a little customisation, but it should not be from the ground up customisation like System Integrators. Because you have no repeatability, no repeatability no scale, no scale no cost advantage and process enhancements, no cost and therefore you can’t, whereas we drive it from the other angle and you can even articulate this when you talk to your customers.
  9. Tell me how you are going to do the one-stop capability. Its all about, I call it infrastructure, our play is not about IBM, software and services, they come in from that angle. I got all the software and services capability. This is what IBM is all about. If I am SAP or Oracle, I will come in from a software perspective ERP (08.32.3), we got all the software, we bought all the software companies in the world already. We could do this out for you. If Microsoft they would come from a desktop and if its Google, they come from a cloud. Ours, we come from the infrastructure, we own the networks and I believe ultimately infrastructure is the key part and we have to sing this tune, it is all about the infrastructure that we manage. I call it the Teleco 1.0 because this is a traditional telecom strength whilst many players know how to and when most of the telecos own the infrastructure, many of them have not figured out how to push beyond that. That is why on Tuesday I said that I do not want this sales force to be a capacity sales force. If you want to be a capacity sales force, please go join the wholesale carrier sales team. I think they probably need some good people there as well. But if you want to be someone who is a solutions and services advisor, consultant to your customers, then this is the team to be at, the most happening team in the industry. So it is about understanding a managed infrastructure, whether its IPVPN, Ethernet, Broadband, Fibre, Data Centre, Mobility, Wireless technology, Satellite technologies. We have all these. These are our control points. But we are not just about infrastructure, we are about services over the infrastructure because of multi services over infrastructure over Ethernet over Fibre, we have got a whole bunch of this that we do. It is because we have that control point, it is only natural that we be innovative. Very few telecos get up to here. I know that if you are in your own country you will figure out. Most of them are capacity sales guys, some of them like the BTs, Verizons, AT&T, Orange have gone done this road. NTT, T systems, so there are a few but in this region we have to be the best. And I think we are in a good strong trajectory to be the best now, looking at the penetration we are doing, looking at the awards we are winning from all these analysts. So the customer story, and it is important to explain in the context of the customers. So I am doing two things, explaining to you and explaining on the customers story. So I am going to be schizophrenic at some point. What is the customers kind of angle? It is about services that you need. It is not about infrastructure and here we have a whole bunch. You will see them and you will know this. Our professional services in integration, that is where there are NCS and that is where Pinnacle will be driving it this year. Starting next month, we will be driving pinnacle, hard to bring in a lot more IT integration capabilities. And its about the cloud and it is not because we were trying to be the next fad and fashion. In the cloud it is not about that. You heard what GeokChwee said on stage yesterday with the two ladies, the last track, where the two ladies came up. We were playing the cloud in 2006, before the word cloud became popular. Hosted Email Smart Office Solution, 2006, we were making a killing out there, selling to 60,000 users even before the word cloud became popular in 2008. In 2008, we started telling the world what this is. And in 2009, I was telling the Minister in Singapore this is the way to help SME thrive in Singapore and then started this whole thing everybody getting all aware. And by 2010, when we launch this, we already have 120,000 cloud services customers. And our 800 enterprises using our services so we were far beyond. What it means is SingTel was already innovated and shaping. Today, in fact, every time I go to a cloud forum to speak, there are lots of people attending, trust me. I am speaking in another one, large industry forum, Asia Cloud forum next week. And the organiser was just saying, can please SingTel come, we have a keynote session. So there are a lot and people want to know what is happening. Sometimes I go to these sessions, there are 2 things. I look at the participants and always ask, a whole bunch of carriers were all there, so the question is do I want to tell them the sexy part or should I tell them something boring so that they figure out. But there are also customers in the room so I will have to figure out how to balance this. But there is tremendous play and we have been playing in that software infrastructure platform as a service. And we pull this things together from a consistent manner into the largest enterprises in the world to SMEs, same strategy. The key here is we do not try to customise. It is like making a sponge cake, like what William said. You know, it is the same concept. The sponge cake is always the same, it is the icing that you put on for a little customisation, but it should not be from the ground up customisation like System Integrators. Because you have no repeatability, no repeatability no scale, no scale no cost advantage and process enhancements, no cost and therefore you can’t, whereas we drive it from the other angle and you can even articulate this when you talk to your customers.
  10. Video conference -