The book Get Seen by Steve Garfield outlines strategies for creating online videos to promote businesses. It discusses choosing video equipment, lighting, sound, editing videos, and sharing videos online via platforms like YouTube and Facebook. The book provides tips for video blogging and live streaming. It emphasizes that compelling content is more important than production quality. Interviews with online video experts stress being passionate and posting videos in multiple places and formats.

2. GET SEEN Online Video Secrets To Building Your Business AUTHORS: Steve Garfield PUBLISHER: John Wiley & Sons, Inc. DATE OF PUBLICATION: 2010 323 pages

3. FEATURES OF THE BOOK Get Seen is part of The New Rules of Social Media Series, created by David Meerman Scott, which provides valuable insight and detailed information on different aspects of social media marketing.

4. THE BIG IDEA In Get Seen , Garfield outlines how to create, share, and distribute online videos.

5. INTRODUCTION In Get Seen , Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Garfield recommends five key strategies for successful online video.

8. LIGHTING AND SOUND Changes in lighting and sound can greatly improve video quality. Lighting can come from a variety of sources, ranging from natural light, on-camera lights, light kits, and household lights. Moving a subject closer to a natural light source or to an outdoors location can make a big difference to the video end product.

9. LIGHTING AND SOUND When determining the overall budget for equipment, lighting and audio should be a higher priority than the actual camera itself. However, the story itself is always more significant a factor in this process. Without a compelling story expressed with authenticity, high priced equipment is useless.

10. MAKING VIDEOS WITHOUT A VIDEO CAMERA Effective online videos can also be created without a camera . Screencasts are video recordings of a computer screen. Jing, a free online tool, enables users to generate video and audio recordings of anything displayed on a computer screen. Screenjelly and Screenr are similar web-based applications.

11. RECORDING AND SHOOTING Online video producers can also record video from a webcam , which is a video camera built into a laptop or desktop computer. Garfield describes how CNN was able to broadcast a video he created during hurricane Kyle using the webcam on his MacBook Pro. He provides this example to illustrate his point that he did not need expensive equipment to produce a CNN worthy video. Instead, he was in the right place at the right time before any network news reporters and was able to utilize the camera that was accessible in that moment. CNN iReport allows users to upload videos quickly and easily to its website. A CNN iPhone application also allows for the immediate uploading of videos recorded by an iPhone.

13. EDITING Before editing, it is important to generate a back-up copy of the original footage . If the original video is on tape, the cassette can act as a back-up. If the original was transferred to the computer’s hard drive, however, the video should be copied onto an external hard drive, CD, or DVD for added security.

14. EDITING The decision to edit before posting a video, or to record directly to the Web depends on a number of factors . Namely, it depends on time sensitivity, the quality of the video, and its overall purpose. When prepared, there is a wide range of editing that can be done. One option is to “shoot for the edit,” which means that the videographer shoots the video with the end product already in mind, making the end product video as clean as possible. Another option is to begin the edit process on the camera, which entails planning shots in advance, shooting them in specific order, and then pausing the camera between shots for accuracy.

15. SHARING YouTube and Facebook are two of the simplest and easiest formats to employ when posting video to the Web. For increased control of content, video can also be posted to a private server, a hosting provider, or content delivery network. How and where to share video primarily depends on the intended audience. If video is created with a limited audience in mind, security can be used to ensure that only certain members of a select community are able to view it.

16. SHARING Some online video creators view “ going viral ” as the ultimate success story for their video. Garfield addresses this assumption by quoting Corey Kronengold, a communications and marketing expert: “Viral is the reward, not the tactic.” Having a video passed from one viewer to the next (somewhat like a virus) is the result of compelling story telling and successful video creation, not a strategy that an online video producer can utilize. Building an audience develops over time.

17. BROADCASTING LIVE There are a number of different strategies and tools for live web broadcasting. Although initially a live broadcast may have a small audience, the show will be archived and may receive more views in its archived format than the actual live broadcast.

18. BROADCASTING LIVE Qik is a service that can be used to broadcast video from a cell phone. Qik’s partners include: Facebook, Twitter, YouTube, Livestream, 12seconds.tv, Seesmic, Tumblr, Blogger, and WordPress . Qik interacts with each of the partners differently depending on their strategy. For example, Qik will archive posts under 10 minutes in length to YouTube and will post streams to a specified Facebook account.

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