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         BJ Fogg’s                                            focus of health behavior
       3x3 of health tools
                                             manage overcome
                                             condition       illness
                                                                            prevent maintain
                                                                            disease         health
                                                                                                       optimize
                                                                                                       wellness
                                                                                                                        max
                                                                                                                   performance
                                                medication reminder             comfortable pillow         training schedule
                               person
  who uses tool (x) for whom



                                 al
                                                                                                                    t ?
                                 I use X
                                                                                                          l fi
                                for me
                                                                                                       o o
                                                   support group            community farm market

                                                                                                 r t         running club


                                 peer
                                                                                              o u
                                We use X

                                                                                     s y
                                 for us
                                                                             o e
                                                                            d
                                                                        e
                                                  rehab program              monitoring by caregiver        coach’s whistle


                                 pro
                                                              e       r
                                                            h



                                                                                                                                 March 2011
                               Expert uses
                                   X
                               for other              W
Want more? see www.bit.ly/foggstuff




This 3x3 is new. For things I’ve shared before, see --> bit.ly/foggstuff

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Health tool landscape 3 bj fogg

  • 1. Want more? bit.ly/foggstuff BJ Fogg’s focus of health behavior 3x3 of health tools manage overcome condition illness prevent maintain disease health optimize wellness max performance medication reminder comfortable pillow training schedule person who uses tool (x) for whom al t ? I use X l fi for me o o support group community farm market r t running club peer o u We use X s y for us o e d e rehab program monitoring by caregiver coach’s whistle pro e r h March 2011 Expert uses X for other W
  • 2. Want more? see www.bit.ly/foggstuff This 3x3 is new. For things I’ve shared before, see --> bit.ly/foggstuff

Editor's Notes

  1. \n
  2. \n