A group presentation for the class Social Dynamics and Networks (@pjlamberson) at Kellogg School of Management (@kelloggschool)

1. A Start-Up that will Change the
World (with Open Data)
Alexis Edberg, Julia Glicken, Dustinn Jackson, Bo Olafsson
Fall 2011
http://vimeo.com/19099336

2. DataMarket promises
that Open Data will
Cause a wave of innovation
Change the face of journalism
Rid us of corruption in
politics and business

3. DataMarket promises
that Open Data will
Cause a wave of innovation
change the world
Rid us of corruption in
politics and business

4. Every Business
Every Household
Every Organization

5. Most of them...
Don‘t know this ...yet

6. In order to realize the value of
Open Data the world must...
Make all of the data easily
accessible
Help people discover it
While keeping it open and free

8. More than
100,000,000
time series

9. 14,000+
data sets

10. 782 years
1279-2061

11. Data that is
Open and free
Remains open and free on DataMarket
...just easier to find and use

12. Where is the
business in that?

13. Business Model
1. Specialized apps and services
2. Advertisements
3. API subscriptions
4. Subscriptions to additional features
5. Premium Data sales

14. So how can we help...

15. In order to realize the value of
Open Data the world must...
Make all of the data easily
accessible
Help people discover it
While keeping it open and free

16. #Dataviz of @DataMarket
DataViz
Open Data
Iceland Big Data

17. #Dataviz of @DataMarket
- Excluding Iceland -
DataViz
Big Data
Open Data

18. #Dataviz of @DataMarket
- Multiple Degree Ranges -
DataViz DataViz
Open Data
Open Data
Big Data
Big Data
Degree range 178 - 1247 Degree range 213 - 1247

19. Data Visualization...
So what are these
three buckets...

20. Data
Visualization...

21. Data visualization
Data visualization is the study of the visual representation of
data, meaning "information that has been abstracted in some
schematic form, including attributes or variables for the units
of information".

23. Big
Data...

24. Big Data is huge
Big data are datasets that grow so large that they become awkward
to work with using on-hand database management tools. Difficulties
include capture, storage, search, sharing, analytics, and visualizing.
Exabyte = 1 billion gigabytes = 1 million terabytes
http://www.economist.com/blogs/dailychart/2011/11/big-data-0+

25. Big Data is the big trend
in the US in 2011

26. Open
Data...

27. Open Data is a data philsophy
Open data is the idea that certain data should be freely available to
everyone to use and republish as they wish, without restrictions
from copyright, patents or other mechanisms of control.

28. Open Data is globally
a big deal

29. Open Data is huge with
governments in Europe

30. Open Data is less of a
focus area in the US
DataViz
DataViz
Open Data Open Data
Big Data
Big Data
Europe US

31. The World Bank
An example of open Data

32. Data that is
Open and free
Remains open and free on DataMarket
...just easier to find and use

36. How can ...
reach potential clients

37. We analyzed two peers
@gephi
@tableau
And wanted to find out if the most influential
followers that also follow @DataMarket

38. @Gephi
Degree range 1-1904

39. @Gephi
Degree range 33-504
Big Data
Data Mining DataViz (design)
Social
Scientists
European Network
Network Scientists
Scientists

40. Focus better on reaching core
clients groups on Twitter
@Gephi
DataMarket can better
Influential 2/10 target core influentials
Most friends 4/10
by targeting specifically
followers of influential
Central 3/10 peers

41. @Tableau
Analytics Industry
(and software) DataVis
(analytics)
Media &
Publications
Big Data
DataViz (Business
(Design) intelligence)

42. Simple solutions
• DataMarket should follow (the most influential)
followers of peers
• DataMarket should target each of the three core
buckets specifically
• DataMarket should reach the academia
better, especially social science
• DataViz is the most important influential group
• Take notice of that Open Data is important in
Europe and Big Data in the US

43. #ThankYou