10. Give them exactly what they clicked for Your Best First Impression Increased Conversions = Increased Bottom Line
11. | Testing…One…Two? 4 “42% of marketers have tried A/B tests, 20.5% have tried multivariate tests, and 9.1% have attempted Taguchi-style multivariate tests” – MarketingSherpa “68.2% of marketers saw an increase in conversion when they altered their landing pages depending on offers or search terms” – MarketingSherpa What Has Been Your Experience?
Landing page optimizationIncrease conversionsWhat to test and measureLanding page best practicesA/B testingMultivariate testingHow to get a conversion liftHeat mapsGenerate email opt-ins & downloadsMarketing ExperimentsMarketing SherpaOffer testingPre populate data to get a 50% conversion liftLanding page resources