Adhearsion is a framework for building voice applications that enables innovation in the voice space. It allows outside applications and services to operate on carriers' and service providers' networks without giving up control of customers, collecting revenue from startups. Frameworks like Adhearsion and Rails make developing applications faster and easier, lowering the barrier for more ideas to reach users. Mojo Lingo is excited about voice applications because technologies now allow voice to integrate with data, web, IM, and organizational data to solve real problems in areas like call centers, sales, and conferencing.

2. HOW DOES ADHEARSION WORK?

3. VOICE AS THE FUTURE
• Death of PSTN: Voice is overlooked because technology is so
aged. This is temporary.
• Voice will be a disruptive technology again. It’s not just about
cheaper calling.
• Two ways to approach innovation: do it internally (requires a
certain culture) OR build a platform that encourages
innovation
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4. WHAT WILL YOU BUILD?
Rayo gives carriers and service providers the ability to enable outside
applications to operate on their networks without giving up
control of the customer. This is important. Allow the thriving
startup community to innovate and market to your customer-base.
Collect incremental revenue or identify acquisition targets.
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5. ADHEARSION IS INNOVATION
• Adhearsion is a framework for voice applications.
Frameworks enable innovation.
Adhearsion enables innovation.
• The popularity of Rails was/is how easy and rapid it makes
developing web applications. It’s not a simplification (a la
Page Builder), it’s an abstraction, a higher plane of thinking.
• Frameworks enable innovation. Rails launched 2004; easier web
apps means more ideas come to fruition and face actual users. See:
Twitter
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6. What will you build?
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7. WHY IS MOJO LINGO EXCITED ABOUT VOICE APPS?
We use Agile methodologies and Open Source frameworks and
platforms that now allow protocols to talk to protocols connecting:
• Voice with data
• Voice with Web 2.0
• Voice with instant messaging
• Voice with your organizational data
Or any combination of the above.

8. WHO IS BEN KLANG?
• President of Mojo Lingo
• Worked with telephony and VoIP since 2002
• 15+ years of deep technical experience, including systems
architecture, network management, scalability and load
testing, voice application design.
• Leader of the Adhearsion project since 2010
• Believes in agile, telecommuting, distance collaboration and
free time

9. WHY IS MOJO LINGO EXCITED ABOUT VOICE APPS ?
Everyone now has access to these technologies to build voice
applications that solve real problems.
And it’s
Fast
Reliable
and as of this morning…..Scalable.
It’s not JUST for us small guys anymore.

10. WHY IS MOJO LINGO EXCITED ABOUT VOICE APPS?
• Call center workflow optimization and integration
• Sales force automation
• Conferencing applications
• Translation services
• IVR
• Polling
• Robo-calling

11. But when left to our
imagination…

12. WHY IS MOJO LINGO EXCITED ABOUT VOICE APPS?
• Activate distributed decision makers - Instant, emergency
conference calls to groups with a push of a button that calls,
sends an instant message, email and sends the recorded
transcript upon completion
• Manipulation of helicopter…
• hotword detection and search word
• Control your old thermostat remotely