1. FIND THE SEXY
IN YOUR ASSOCIATION’S
SOCIAL MEDIA STRATEGY
Sure, Social Media helps associations reach members
where they are and in ways that they’re familiar with. But
there’s more to it than just that. Get under the covers of
your social media strategy and discover sexy business
intelligence you didn’t know existed.
Teri Carden Ben , CAE
Director of Marketing & Technology Product & Community Manager
FSAE Avectra

2. www.Avectra.com
WHY SOCIAL
MEDIA?

4. www.Avectra.com
LET’S TRY AN
EXPERIMENT
Can we get two volunteers?

5. www.Avectra.com
LET’S TRY AN
EXPERIMENT
Lorem Ipsum is simply dummy text of the printing software like Aldus PageMaker including versions
and typesetting industry. of Lorem Ipsum.
Lorem Ipsum has been the industry's standard Contrary to popular belief, Lorem Ipsum is not
dummy text ever since the 1500s, when an simply random text. It has roots in a piece of
unknown printer took a galley of type and classical Latin literature from 45 BC, making it over
scrambled it to make a type specimen book. It has 2000 years old. Richard McClintock.
survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially For more information please visit your
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unchanged.
It was popularised in the 1960s with the release of www.Avectra.com
Letraset sheets containing. Lorem Ipsum passages,
and more recently with desktop publishing

6. www.Avectra.com
WE ARE AWFUL
AT EXPLAINING
WHY WE WANT
WHAT WE WANT
The introspection illusion is a In certain situations, this
cognitive illusion in which illusion leads people to make
people wrongly think they confident but false
have direct insight into the explanations of their own
origins of their mental states, behavior called Causal
while treating others' theories or inaccurate
introspections as unreliable. predictions of their future
mental states.

7. www.Avectra.com
WE ARE AWFUL
AT PREDICTING
WHAT WE’LL WANT
AND WHAT WE’LL DO

8. www.Avectra.com
WE ARE AWFUL
AT PREDICTING
WHAT WE’LL WANT
AND WHAT WE’LL DO

9. www.Avectra.com
WHY DO WE BELIEVE
ANYTHING
MEMBERS TELL US ABOUT
WHAT THEY WANT OR NEED?

10. www.Avectra.com
WE DO WHAT WE
DO, NOT
WHAT WE SAY WE DO

11. www.Avectra.com
WEB TECHNOLOGY
TELLS US WHAT THEY DO

27. www.Avectra.com
HOW DO WE
APPLY THIS SEXY
SOCIAL DATA TO
ASSOCIATION WORK?
• Conferences • Governance
• Government Affairs • Standards
• Publications • Online Education
• Certifications • Private Communities

28. www.Avectra.com
STUFF YOU CAN
USE RIGHT NOW
• Hootsuite • E-mail Analytics
• Google Analytics • Rapportive

29. www.Avectra.com
WHERE IS ALL
OF THIS GOING?
• CRM/AMS Integration • Automation
– Tracking private comm- – Social profile discovery
unity activity – Social activity tracking
– Tracking social profiles – Social marketing
– Social activity records acceleration
– Report on social media – Social topic discovery
influencers

30. www.Avectra.com
QUESTIONS TO ASK
YOUR TECH VENDORS
• How are you incorporating social into your AMS?
• How are you making our web content social?
• How are you automating our social strategies?

31. FIND THE SEXY
IN YOUR ASSOCIATION’S
SOCIAL MEDIA STRATEGY
Sure, Social Media helps associations reach members
where they are and in ways that they’re familiar with. But
there’s more to it than just that. Get under the covers of
your social media strategy and discover sexy business
intelligence you didn’t know existed.
Teri Carden Ben , CAE
Director of Marketing & Technology Product & Community Manager
FSAE Avectra