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Mike Linville
  Owner/Chief Project Manager
             Black Dog Studios
           Black Dog Education
                     
*Self Employed Business Owner For 13 Years
What Is Social Media

!   The technology (web-based or mobile)
    that turns communication into
    interactive dialogue (Wikipedia)
What Does It Look Like
By The Numbers - Facebook 

!   Over 750,000,000
!   Average user has 130 friends
!   750 billion minutes/month
!   Over 70 translations available
By The Numbers - Twitter
!   Over 200,000,000 users
!   Nearly 500,000 new
    accounts each day
!   Over 1 billion tweets per
    week
By The Numbers - YouTube
!   3 billion videos viewed/day
!   48 hours of video uploaded
    each minute
!   17 million users have their
    YouTube connected to
    another social service
65 % of Americans spend
more time on their computers
  than with their spouses.
                       Kelton Research
BUT …
The Harsh Reality

!   Business owners are still struggling to
    stay afloat
!   They have stopped marketing to save
    money
!   As economy plays out – slowly
    dwindling customer base
It DOESN’T have to be that way.
What We Know

!   Social media is HUGE
!   Social media is FREE
    (in many cases)
!   Long term business
    growth is all about
    marketing
What’s The Holdup?

!   Don’t know how to start
!   Don’t know where to
    focus
!   Don’t have a strategy
!   Don’t track to see if it’s
    profitable
All Valid Responses

!   You just haven’t met
    the right coach yet
!   That’s why I’m here
The Solution
3 Phases To Effective Social Media
Marketing
 1.  Eliminate overwhelm
 2.  Lay your foundation
 3.  Get to work
Phase 1 - Eliminate Overwhelm
!   Everybody is an
    “expert”
!   Nobody can agree
!   Drinking from a fire
    hose
Phase 1 - Eliminate Overwhelm
!   Everybody is an
    “expert”
!   Nobody can agree
!   Drinking from a fire
    hose
PURGE THE NOISE!
Phase 1 - The Mastery Mindset
!   Mastery - comprehensive expertise in a
    given subject
!   Opposite of multi-tasking
!   Focus on 1 platform and get really
    good at it, then move on

GAIN A MASTERY MINDSET
Phase 1 - Know The Road Ahead
!   Web strategy overview
 !   Know your map
!   Social media – conversations
!   Website – conversions


KNOW THE ROAD AHEAD
Phase 2 – Prepare Your Foundation
!   Website is the foundation
 !   Search engine optimized
 !   Valuable content
 !   Conversion tools
Phase 2 – Setup Tracking
!   Google Analytics
!   Installed correctly
!   Know how to tag links
Phase 2 – Market Research

!   Understand your
    target market
!   Technographics
!   Pain points
Phase 3 – Get To Work

!   No magic bullet systems
!   Does require some
    thought and work
!   Make a commitment and
    stick to it
EXAMPLE – New Product Launch
DIYWordpressCreator.com – Online
training program teaching small business
owners how to build, maintain and
market their own search engine
optimized websites
Phase 1 – Eliminate Overwhelm

!   Master customer lifecycle –
    determined 6 sales strategies
!   PPC, affiliates, social media,
    webinars, blogging, video
!   Narrow focus by deciding 1-2
    methods SOCIAL MEDIA –
    specifically Twitter
Phase 1 – The Mastery Mindset

!   I was a dabbler and a talker
!   I needed some training
 !   Online training
 !   Books
!   Result – best practice
Phase 1 – Know The Road Ahead

!   Main audience business owners
!   2 ways to get there
 !   Individual businesses
 !   Influencers
Phase 2 – Prepare Your Foundation

!   Twitter background
!   Adding Twitter to email subject line
!   Create Twitter lists filled w/ influencers
!   Setup Tweetdeck (software)
!   Create campaign– prewritten tweets
    sending users to a page on my site
Phase 2 - Tracking

!   Google Analytics allows you to tag
    URL’s with additional data
!   Create a special tag for each campaign
!   Add tag to end of URL
Phase 3 – Get To Work

!   Commit
 !   Set aside 15 minutes/day everyday
 !   Do this FIRST, before I check
  messages or email
Phase 3 – Get To Work

!   Strategy
 !   2 min posting tweets
 !   5 min on individuals
 !   8 min on influencers
The Do’s And Don’ts

       DO’s            DON’Ts
The Do’s And Don’ts

          DO’s                  DON’Ts
!   Stick to your commitment.
    consistency is key.
The Do’s And Don’ts

          DO’s                  DON’Ts
!   Stick to your commitment.
    consistency is key.
!   Provide real VALUE
The Do’s And Don’ts

          DO’s                           DON’Ts
!   Stick to your commitment.   !   Talk about you all the time.
    consistency is key.             Think community. (90/10
!   Provide real VALUE              rule)
The Do’s And Don’ts

          DO’s                           DON’Ts
!   Stick to your commitment.   !   Talk about you all the time.
    consistency is key.             Think community. (90/10
!   Provide real VALUE              rule)
                                !   Don’t outsource too much
Remember

!   Focus on your goal
Remember

!   Focus on your goal
!   Prepare your foundation
Remember

!   Focus on your goal
!   Prepare your foundation
!   Execute your strategy
Remember

With that 3 phase framework …
You can dominate any
area of marketing you
want to in 15 minutes a
day or less
Questions?

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Social Media - Dominate Your Market in 15 Minutes per Day

  • 1.
  • 2. Mike Linville Owner/Chief Project Manager Black Dog Studios Black Dog Education *Self Employed Business Owner For 13 Years
  • 3. What Is Social Media !   The technology (web-based or mobile) that turns communication into interactive dialogue (Wikipedia)
  • 4. What Does It Look Like
  • 5. By The Numbers - Facebook !   Over 750,000,000 !   Average user has 130 friends !   750 billion minutes/month !   Over 70 translations available
  • 6. By The Numbers - Twitter !   Over 200,000,000 users !   Nearly 500,000 new accounts each day !   Over 1 billion tweets per week
  • 7. By The Numbers - YouTube !   3 billion videos viewed/day !   48 hours of video uploaded each minute !   17 million users have their YouTube connected to another social service
  • 8. 65 % of Americans spend more time on their computers than with their spouses. Kelton Research
  • 10. The Harsh Reality !   Business owners are still struggling to stay afloat !   They have stopped marketing to save money !   As economy plays out – slowly dwindling customer base
  • 11. It DOESN’T have to be that way.
  • 12. What We Know !   Social media is HUGE !   Social media is FREE (in many cases) !   Long term business growth is all about marketing
  • 13. What’s The Holdup? !   Don’t know how to start !   Don’t know where to focus !   Don’t have a strategy !   Don’t track to see if it’s profitable
  • 14. All Valid Responses !   You just haven’t met the right coach yet !   That’s why I’m here
  • 16. 3 Phases To Effective Social Media Marketing 1.  Eliminate overwhelm 2.  Lay your foundation 3.  Get to work
  • 17. Phase 1 - Eliminate Overwhelm !   Everybody is an “expert” !   Nobody can agree !   Drinking from a fire hose
  • 18. Phase 1 - Eliminate Overwhelm !   Everybody is an “expert” !   Nobody can agree !   Drinking from a fire hose PURGE THE NOISE!
  • 19. Phase 1 - The Mastery Mindset !   Mastery - comprehensive expertise in a given subject !   Opposite of multi-tasking !   Focus on 1 platform and get really good at it, then move on GAIN A MASTERY MINDSET
  • 20. Phase 1 - Know The Road Ahead !   Web strategy overview !   Know your map !   Social media – conversations !   Website – conversions KNOW THE ROAD AHEAD
  • 21. Phase 2 – Prepare Your Foundation !   Website is the foundation !   Search engine optimized !   Valuable content !   Conversion tools
  • 22. Phase 2 – Setup Tracking !   Google Analytics !   Installed correctly !   Know how to tag links
  • 23. Phase 2 – Market Research !   Understand your target market !   Technographics !   Pain points
  • 24. Phase 3 – Get To Work !   No magic bullet systems !   Does require some thought and work !   Make a commitment and stick to it
  • 25. EXAMPLE – New Product Launch DIYWordpressCreator.com – Online training program teaching small business owners how to build, maintain and market their own search engine optimized websites
  • 26. Phase 1 – Eliminate Overwhelm !   Master customer lifecycle – determined 6 sales strategies !   PPC, affiliates, social media, webinars, blogging, video !   Narrow focus by deciding 1-2 methods SOCIAL MEDIA – specifically Twitter
  • 27. Phase 1 – The Mastery Mindset !   I was a dabbler and a talker !   I needed some training !   Online training !   Books !   Result – best practice
  • 28. Phase 1 – Know The Road Ahead !   Main audience business owners !   2 ways to get there !   Individual businesses !   Influencers
  • 29. Phase 2 – Prepare Your Foundation !   Twitter background !   Adding Twitter to email subject line !   Create Twitter lists filled w/ influencers !   Setup Tweetdeck (software) !   Create campaign– prewritten tweets sending users to a page on my site
  • 30. Phase 2 - Tracking !   Google Analytics allows you to tag URL’s with additional data !   Create a special tag for each campaign !   Add tag to end of URL
  • 31. Phase 3 – Get To Work !   Commit !   Set aside 15 minutes/day everyday !   Do this FIRST, before I check messages or email
  • 32. Phase 3 – Get To Work !   Strategy !   2 min posting tweets !   5 min on individuals !   8 min on influencers
  • 33. The Do’s And Don’ts DO’s DON’Ts
  • 34. The Do’s And Don’ts DO’s DON’Ts !   Stick to your commitment. consistency is key.
  • 35. The Do’s And Don’ts DO’s DON’Ts !   Stick to your commitment. consistency is key. !   Provide real VALUE
  • 36. The Do’s And Don’ts DO’s DON’Ts !   Stick to your commitment. !   Talk about you all the time. consistency is key. Think community. (90/10 !   Provide real VALUE rule)
  • 37. The Do’s And Don’ts DO’s DON’Ts !   Stick to your commitment. !   Talk about you all the time. consistency is key. Think community. (90/10 !   Provide real VALUE rule) !   Don’t outsource too much
  • 38. Remember !   Focus on your goal
  • 39. Remember !   Focus on your goal !   Prepare your foundation
  • 40. Remember !   Focus on your goal !   Prepare your foundation !   Execute your strategy
  • 41. Remember With that 3 phase framework … You can dominate any area of marketing you want to in 15 minutes a day or less