New TLDs from a Registrar Perspective
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New TLDs from a Registrar Perspective
- 1. BLACKNIGHT New TLDs – Registrar Perspective Domain Registrar – Hosting Provider
- 2. BLACKNIGHT Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://fb.me/mneylon http://b.log.ie
- 3. BLACKNIGHT Overview Reality Technical Finance Marketing
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- 5. BLACKNIGHT How many existing domain extensions? 17 gTLDs 250+ ccTLDs How many registrars carry ALL of them? Very very small number
- 6. BLACKNIGHT How many new TLDs? Estimates vary from 250 > 1k+ Paradigm shift Registries need registrars Registrars don’t need registries
- 7. BLACKNIGHT Sales / Marketing Sales channel(s) 900+ accredited registrars (approx 250 companies) Existing TLDs Existing ccTLDs
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- 10. BLACKNIGHT Registrar Integration / Rampup ICANN contract Contract with EACH registry Tech + non-tech info (replication) OTE stuff (usually testing rubbish) Non-editable PDFs
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- 12. BLACKNIGHT KISS Technical stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner
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- 14. BLACKNIGHT Financials Payment methods Deposits Some math - €500 x 500 = ¼ million – numbers get big quick Bundling? Afilias, CoCCA, Verisign do
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- 16. BLACKNIGHT How do you market your TLD? No simple answer Your TLD is not special Registrars don’t need you You need registrars
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- 22. BLACKNIGHT Questions? Complaints? Insults? Photo credits: http://www.flickr.com/photos/forbairt/