How to use Social Media in Finding a Job | Prepare1 | Social Media Coach

The End of Business as Usual

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 Google+ the fastest growing Social Network, if
you are on G+ you are seeing enhanced search
results.
 Video business content will soar in 2012.
 Did you know that 34,000 searches are conducted
on Google EVERY SECOND?
 75% of Internet users never scroll past the first
page of search results?
 US Internet users spend 3x more time on blogs
and social networks than they do on email?
 Websites with a blog generate 55% more traffic.
 93% of marketers use social media for business.


Success is what you attract by the person you become!


“The more Similar we are
The more Invisible we
become.”
- Anonymous


Adopters
Early
Mid
Late

Accelerate your Career
In today's economy there are two
competitive advantages that you must
have.
1. A positive online presence.
2. A“social” layer of your career. By
social we mean real relationships,
your family and friends on Facebook,
Twitter, LinkedIn, etc.


5 Generations
• The Silent Generation born 1925-1945.
• The Baby Boom Generation born 1946 – 1964.
• The Generation X born 1965-1982.
• Generation Y also known as the Millennial
Generation (or Millennials), Generation Next,
Net Generation, Echo Boomers born 1983 –
early 90’s.
• Generation Z also known as Generation I, or
Internet Generation born early 90’s.

Blogging – 1994
LinkedIn – May 2003
Facebook – February 2004
YouTube – February 2005
Twitter – March 2006


Help, I need somebody,
Help, not just anybody,
Help, you know I need someone,
Help!


3 Billion +

Keywords


Your Goals and Objectives

Build Trust
Build Credibility
Build Relationships


Top Five Social Media Sites
1. Facebook – near 1 Billion.
2. Twitter - 200M+
3. LinkedIn - 150M+
4. Blogs
5. YouTube - More video is
uploaded to YouTube in one
month than the 3 major US
networks created in 60 years.

... 1 Billion users and growing; if Facebook
were a country, it would be the 3rd largest in
the world (Triple+ the size of the United States).

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 More than 1 Billion  Average user has 130
active users friends on the site

 3.5 million local  Average user spends
businesses have 55 minutes - plus
active pages per day

 More than 120 million  Average user is a
people become fans member of 17 groups
of pages each day

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InTheDoor.com
Think of InTheDoor.com as a job board overlay
on your Facebook social graph. It connects
Indeed.com’s aggregated job board database and
your Facebook social graph to show you who in
your network can connect you with specific
openings.


. . . is a cross between text
messaging, instant
messaging, and blogging.

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• Twitter is a free service that enables members
to send and read other members' updates
known as tweets.

• Tweets are text‐based posts up to 140
characters in length . . . displayed on the
member's profile page and delivered to other
members (followers).
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One reason seekers have had success
landing jobs through Twitter is because
of the use of hashtags, which function as
mini search tools.
Hashtags Help You to Network
Successfully.
Hashtags Help Recruiters and Hiring
Managers Find You.
#hirefriday


There are other hashtags out there to help
recruiters and hiring managers find seekers
if the seekers incorporate them into their
tweets. They include
#dreamjob
#hireme
#internship
#laidoff
#jobsearch Copyright Prepare1: All Rights Reserved

Top Job Seeking Hashtags

 #benefits
 #career_fair
 #compensation
 #hiring
 #HR
 #interviewing
 #jobposting
 #recruiting
 #resumes
 #training

Hashtags
Hashtags such as…
 #jobs
 #jobadvice
 #jobhunt
 #jobsearch
Offer both job openings and general job
search advice.


There are many job recruiters who use Twitter to look for
potential candidates. Before contacting a recruiter via
Twitter, check out:
 Their bio.
 Follower/Following ratio (Have they been around
awhile? Do they follow people back?)
 Click the link to their website.
 Ask others in your network whether or not the recruiter
is a credible source.


Capitalize on LinkedIn
 Recruiters are starting to use LinkedIn as the main
place for sourcing candidates because it’s free
and the top professionals are on there.
 Just like any other search engine recruiters are
using, keywords are extremely important.
 Finally, you should conduct searches on there for
jobs that you may be interested in and reach out to
those individuals that may supply you with an
interview or referral.

 175 million users. . . .
 Used for job seekers, HR professionals, and
companies seeking candidates.
 Slightly more male.
 Most are college educated.. 33% have
a graduate degree.
 Generally older, and more affluent.
 Users with complete profiles are 40 times more
likely to receive opportunities through
LinkedIn!
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LinkedIn Skills

Great For Recruitment
Goldmine for Recruiters
Showcase your skills
Improve your profile
More work for you
Raise your rankings
Brand yourself


1 Year Ago


6 months ago


Today – May 2012

Today


Today

#22 6 Months Ago


Today

#22 Today

#26 Today


Use attraction-based marketing
to get job offers
 The traditional way of searching for a job was proactive
 The new approach is about building a powerful personal
brand and attracting job opportunities directly into your
doorstep.

How do you do this?
 You become a content producer instead of just a consumer
and the number one way to do that on the web is to launch a
blog that centers around both your expertise and passions.


A blog is a type of website, usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or video.

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Construct a video resume and
upload it to YouTube
 Very few people have actually created one, so they
serve as a differentiator in the recruiting process.
 A good video resume is short.
 Describes the value you can contribute to a given
position.
 Explains why you’re the best person for the job.
 Talks about your background in a story-like format.

• Premier video-sharing service.

• Founded in 2005, sold to Google in 2006 for $1.6 B.

• Business Content to soar in 2012.

• 300 million worldwide visitors per month – 5 billion
video streams each day.

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Reserved

Hangouts


What happens in Vegas
stays on
YouTube, Twitter and Facebook…

Forget > “Learn”

“The problem is never how to get
new, innovative thoughts into your
mind, but how to get the old
ones out.” —Dee Hock


ONE THING


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How to use Social Media
in finding a job
 Be open-minded and think differently
about how you’re going to get your next job
and keep it.
 Concentrate on the following social media
tips, which will give you greater odds to get
you a job, but help you create your own
dream job!


Conduct a people search instead
of a job search
 The majority of jobs aren’t posted online.
 80% of jobs are taken through networking.
 Few have sought to use the web to search
and locate people they would actually enjoy
working for at companies that they get
excited about.


4 Ways To Stand Out In Your
Social Media Job Search
1. Use all the networks.
2. Be consistent across all networks.
3. Be savvy about your recommendations.
4. Master each network's settings.


I Like Myself

I Like Myself

I Like Myself

Smart Phone Apps
• CareerBliss(Free). It has company reviews, salary
information, and about three million job listings.
• Good Job ($4.99). Organize your job search by
tracking jobs from multiple sites, contacts,
interview schedules, resumes and more.
• Real-Time Jobs (Free). Attach a social network
profile and video to Twitter job postings.
• BusyBee (Free). If you’re a freelancer, then you
can find contract opportunities nearby with this
app.


SlideShare.net

Develop your own PowerPoint presentation,
upload it to SlideShare.net and promote it
through your networks and on your website.
Your slides can include information about your
technical skills, projects you’ve completed, an
endorsement from a manager and more.


 Over 130 million blogs in Technorati.
 You can search through corporate groups, pages and
people on Facebook.
 You can even do the same on LinkedIn and Twitter.
 Then there are people search engines such as pipl,
friendfeed, and wink. Once you find a contact name,
try googling it to see if there is any additional
information about that person.


Use search engines to…
 Track decision makers that currently
work there.
 Track employees that currently work
there.
 Track recruiters & HR professionals.


Connect with the person directly.

 Social media has broken down barriers, to a point
where you can message someone you aren’t friends
with and don’t have contact information for, without
any hassles.
 Before you message a target employee, realize that
they receive messages from people asking for jobs all
the time and that they might not want to be bothered
on Facebook, where their true friends are.

Do your homework on the company.
Tailor a message that states who you are
and your interest, without asking for a job
at first.
Get to know them and then by the 3rd or
4th messages, ask if there is an available
opportunity.


8000 Horsepower

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Speed rules


Make
NEW
friends!

“No man ever
became great
except through
many and great
mistakes.” —William Gladstone (from
Timeless Wisdom, compiled by Gary Fenchuk)

“You miss

100% of
the shots you
never take.”
—Wayne Gretzky

The greatest danger
for most of us
is not that our aim is
too high
and we miss it,
but that it is
too low
and we reach it.
Michelangelo


Thank You


How to use Social Media in Finding a Job | Prepare1 | Social Media Coach

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