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Sca typography matters_02

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Blair Jarvis
Blair Jarvis
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ART DIRECTION TYPOGRAPHY MATTERS Craft School Thursday, 12 April 2012
Typography is not a science Thursday, 12 April 2012
ART DIRECTION You must begin to fall in love with Typography Thursday, 12 April 2012
TYPOGRAPHY THE BASICS Craft School Thursday, 12 April 2012
THE BASICS Thursday, 12 April 2012
TYPOGRAPHY - TERMINOLOGY TYPES OF TYPE Serif Sans-Serif Transitional Old Style Modern Egyptian Italics Craft School Thursday, 12 April 2012
TYPOGRAPHY - TERMINOLOGY TYPES OF FORMATTING Tracking, Letter-spacing, Kerning Leading Craft School Thursday, 12 April 2012
TYPOGRAPHY THE 4 GOLDEN RULES Thursday, 12 April 2012
TYPOGRAPHY What’s the point (size)? What are you trying to say? Thursday, 12 April 2012
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Thursday, 12 April 2012
TYPOGRAPHY Why Weight? Pushy or Passive? Thursday, 12 April 2012
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Thursday, 12 April 2012
TYPOGRAPHY Who’s your type? Know your audience Thursday, 12 April 2012
Thursday, 12 April 2012
TYPOGRAPHY What’s the conTEXT? Where will it be used and seen? Thursday, 12 April 2012
Thursday, 12 April 2012
TYPOGRAPHY GUESS THE BRAND NEVER STOP LOOKING AND STORING Thursday, 12 April 2012
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Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
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Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
Thursday, 12 April 2012
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Thursday, 12 April 2012
TYPOGRAPHY WHAT IF? It could’ve been.... Thursday, 12 April 2012
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Thursday, 12 April 2012
TYPOGRAPHY A BIT OF FUN Craft School Thursday, 12 April 2012
http://www.youtube.com/watch?v=m6djQHeqMwQ Thursday, 12 April 2012
10 MIN EXERCISE 1. Choose a typeface that reflects your personality I am Helvetica 2. Type out this statement on an A4 sheet of Bold paper: because I I am ‘Insert Typeface name’ because I am ‘insert am boring description here’ and anal... 3. Print out and bring to the front Thursday, 12 April 2012
THANK YOU Thursday, 12 April 2012

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Sca typography matters_02