slide 2
talks about the basic story line of pepsi co
-it was founded by a man called caleb bradham
who started the company a Pesi-cola
it later merged with fritto lay to form Pepsi co
slides 4-5
an introduction to PepsiCo
slide 6
mergers and acquisitions of pepsi co
slide 8
talks about competition
slide 9-10
in the late 1800s the cola wars had officialy begun
in 1975 the wars reaches a whole new level as pepsi starts the blind taste test results of which hampered sales of coca-cola
in the 1980s pepsi started making their own mistakes and high profile errors through their bran ambassadors which included MJ, David Bowie and Madonna
in 1990s syringes were found in cans of pepsi which ruined their image in the public eye, coke capitalized on this.
in 2000 pepsi shifted their focus to health products and hence bought Quaker oats,
by this time coke was number one and Pepsi number 2
in the late 2000s pepsico decided to fight back an their campaign "summer time is pepsi time" proved to be disastrous for them as the showed more of coke in thier ads
in 2011 pepsi officially lost second place to diet cola
slide 11-12
PepsicCo and its rivals market share
slide 14
speaks about various marketing strategies of pepsi
slide 15
CSR initiatives by Pepsi
slide 16
sources
4. Introduction
• Fortune 500, American MNC. (NYSE:PEP)
• Purchase, New York.
• Second largest manufacture of soft drinks in the world.
• Variety of carbonated and not carbonated beverages, as
well as snacks and other foods.
5. • Key international markets include Argentina, brazil, china,
India, Mexico, Philippines, Saudi Arabia, Spain, Thailand
an the UK.
• In the 1970s and 80’s PepsiCo bought restaurant chains
such as pizza hut, taco bell and kfc. (Tricon Global
Restaurants in 1997).
• PepsiCo has 22 billion‐dollar brands that each generate
over $1 billion in annual global sales revenue, including
• Gatorade, Tropicana, Pepsi Max, Mountain Dew, Sierra
Mist, Aquafina, Miranda, Quaker, Lay’s, Walkers, Tostitos
6. Mergers and acquisitions
Frito-Lay (1965)
• 59% of the U.S. snack chip industry.
• The Frito Lay delivers a wide variety foods in around 160
countries and territories.
Tropicana(1998)
• Tropicana available in 63 countries.
Quaker Oats Company (2001)
• Expanded PepsiCo portfolio with a wide range of healthy
food choices.
• Gatorade
13. FINANCE.
• PepsiCo shares are traded principally on the New York
Stock.
• Listed on the Amsterdam, Chicago, Swiss and Tokyo
stock exchanges.
• PepsiCo has consistently paid cash dividends since the
corporation was founded.
• There are more than 53 million shareholders of Pepsico
company.
14. Marketing
• The blind test (1975)
• Pepsi stuff (1996)
• Sponsorships (NFL, NHL, IPL)
15. CSR
• Replenishing Water
• PepsiCo Solid Waste Management Programme
• Partnership With Farmers
• Healthy Kids
