Launchpad Agency Overview

1. An Investor Relations Company Bringing
Senior-Level Investor and Media Relations
Counsel to Small-Cap Companies
Agency Overview

2. Launchpad Overview
Launchpad Investor Relations provides senior level investor and media
relations counsel to a select group of micro-cap and privately-held
companies.
We offer our clients a unique combination of strategic counsel, capital
introductions and secondary market support services. Launchpad’s team
is comprised of professionals with decades of Wall Street, investor
relations and media experience. Coupled with a proactive partnering
approach that aligns our interests with our clients’, Launchpad IR is the
perfect starting point for early-stage companies seeking to build
shareholder value.
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3. Deep & Diverse Experience
Launchpad Investor Relations is the brainchild of two leading investor
relations firms with more than 75 years of collective operating history.
While many of the nation’s finest investor relations executives have
dedicated their careers to working with large established companies with
institutional investor followings, Launchpad’s engagements are focused
on micro and small-cap companies that need early-stage help and a
more retail investor focus.
Each of our associates understands how to foster and incubate young
companies. Through our years of experience across every conceivable
industry and sector, we offer our clients a unique blend of strategic
thinking, market intelligence and professional contacts that enables them
to compete for mindshare and capital under all market conditions.
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4. Launchpad Service Platform
Launchpad IR specializes in designing investor relations programs to effectively position
companies within the capital markets worldwide. We advise primarily micro- and small-cap
clients across all industries. Every program delivers value-added strategic counsel and
recommendations, as well as the ability to implement and execute quickly and effectively in
any market environment.
Launchpad IR offers its clients the following services:
• Strategic positioning and message • Corporate and financial news & releases
development
• Institutional investor targeting and outreach
• Quarterly earnings and news distribution
• Analyst targeting and outreach
• Securities industry conferences and
financial presentations • Corporate presentation development
• Retail investor initiatives • Website content and development
• Crisis communications • On-line and fax campaigns
• Capital introductions • Design and marketing collateral
development
• Social media campaigns
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5. Game-Changing Relationships
Unlike traditional investor relations firms, Launchpad IR has no need to
advertise its services. Our clients are referred to us by investment
professionals because they understand that the rules of the game have
changed. Investment bankers, retail brokerages and capital funds that
focus on the micro-cap market understand the fragmented nature of the
investor relations industry and the obsolescence of reputable,
performance-driven firms solely focused on small issuers.
Launchpad’s associates have the deepest contacts in the small-cap
marketplace and because we have a vested interest in our clients’
success, we have become a trusted resource for portfolio managers,
retail brokerages and investment bankers throughout the nation. When
we put our contacts to work for our clients, the results are fast and
undeniable.
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6. Institutional & Retail Targeting
Launchpad IR has developed a proprietary database of investors that allows us to
identify investors by style, market cap requirements, risk profile, industry
preference, etc. As a result, we have built up a strong and extensive network of
institutional and retail professionals. We carefully target those individuals with
whom we have built a good working relationship, or those that, following intensive
research, have an interest in meeting with company management to learn more
about the organization. In addition, we subscribe to electronic services that allow
us to identify those institutional investors who will be most receptive to investing
the client and taking substantial positions in the stock.
This process is ongoing and involves two steps: the first is identifying the
prospect through our targeting matrix; the second is direct contact with the
institutions and money managers to qualify their interest level and determine
whether a meeting with the clients’ management will be productive.
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7. Institutional & Retail Meetings
Once our targeting matrix is complete, Launchpad IR will work to take advantage
of the research by pre-qualifying our targets and scheduling meetings for
management with new investors. Institutions throughout the U.S. that do not hold
stock in the client as well as top-producing brokers at both national and regional
houses will be contacted by Launchpad IR to gauge interest in the client’s stock.
We will then work to coordinate face-to-face meetings with management for the
most qualified investors. Any meeting that Launchpad IR sets up for the client will
be pre-qualified and have the potential, following management’s presentation, to
turn into an investing opportunity.
Following each investor meeting, Launchpad's financial and investor relations
staff will follow up to ascertain whether additional information is needed, stock has
been bought or sold, and to obtain feedback. The feedback we receive from
money managers about the client is then prepared and sent to company
management in the form of a follow-up report. This report includes our
recommendations for changes and enhancements to the overall communications
program, when necessary. Launchpad IR will coordinate all the meeting logistics
and a partner or managing director is on-site for each meeting, whether it is a
one-on-one session or a small group presentation.
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8. Investment Research Program
Companies served by Launchpad IR are young innovative businesses,
new to the U.S. markets. As such they are underserved by large
traditional research firms, and their stock prices may not reflect their fair
market value.
Launchpad research reports provide in-depth financial analyses of
clients’ businesses, including a quarterly review and analysis of Earnings
and Operations and an Industry and Peer Analysis, as well as an
overview of the company, its business strategy, products and markets.
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9. Reverse Mergers
Reverse mergers have become the method of choice for well structured, innovative small companies
to go public in order to finance their growth. Reverse merger process enables businesses to go
public in less time and at less expense than the traditional Initial Public Offering (IPO).
However, there are other important differences – most notably the fact that a reverse merger is not a
capital-raising transaction. As a result, most firms must simultaneously raise money to support their
operations and the increased costs of being a public company.
Launchpad IR can help clients with each step of the process:
• Finding appropriate "shells" - public companies that for whatever reason no longer have active
business operations or significant assets.
• Working with experienced law firms to structure the merger of your private company into the
public shell.
• Identifying an investment bank or private group that will take the lead in developing the
necessary financing for the merger and the needs (acquisitions, product development, etc.) that
follow.
• Obtaining a new listing on the AMEX or the Nasdaq's OTCBB.
• Developing an active investor base for your stock.
While reverse mergers once had an unsavory reputation, tighter SEC regulations now compel
participating companies to provide detailed disclosures about their businesses. Today, this cost- and
time-effective method of going public is a well regarded strategy for small companies positioned and
prepared for rapid growth.
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10. Partnering for Performance
Launchpad IR understands the entrepreneurial spirit of early-stage
companies. We also understand that the greatest resource many small
companies have is their promise of future results, not necessarily their
current assets. While most traditional investor relations firms are
inflexible about compensation, Launchpad only engages clients that
allow us to share in their future performance.
Our unique understanding of the needs and challenges that most small-
cap companies face makes us a cost-effective and flexible partner that
seeks to align its interest with each of our clients. Launchpad’s
engagements can be project-based or retainer-based and each of our
relationships requires a performance-based equity component.
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11. Unique Continuity Services
Launchpad IR takes a deep interest in the long-term growth of its clients. In the
small-cap/mid-cap world, not every company needs full pro-active IR services all
the time. Some require only minimal counsel as they await important next steps in
their business development, such as the completion of an important facility,
approval from regulatory agencies, or the right partner for a merger. During these
periods, we may:
• Advise such clients to use their efforts to refine and execute their business
plans, improve their corporate Web sites, and stay in touch with investors
and the public as much as necessary.
• Ensure that company descriptions are kept up-to-date in all public venues
and that communications, in print or on the Web, are fully compliant with Fair
Disclosure and Sarbanes Oxley (SOX) regulations.
• Issue periodic press releases marking business milestones including
quarterly earnings reports.
• Help executives respond astutely to investor inquiries as they arise.
• Provide access to the business press and selected conference and trade
venues, as appropriate.
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12. Launchpad Management
Stanley Wunderlich, Principal
 Mr. Wunderlich brings to his clients nearly 40 years of experience in Wall Street
activities. A specialist in corporate development and the formation of triangular reverse
mergers, he has participated in numerous initial public offerings, private placements of
equities and institutional private equity offerings. He is noted for the close relationships
he has forged with key brokers/dealers, venture capitalists, institutional investors,
research analysts, media personnel and other global private equity source. He holds a
B.A., L.L.B. and most major credits toward his M.B.A. in Executive Management.
Todd Fromer, Principal
 Mr. Fromer specializes in the implementation of proactive investor relations disclosure,
outreach and crisis communications programs for micro and small cap companies. He
has led successful corporate communications campaigns for over 100 public growth
companies and has provided strategic communications counsel to hundreds of C-level
executives. He is a member of the National Investor Relations Institute (NIRI) and a
recipient of the International Association of Business Communicators’ 2001 ACE Award
for Investor Relations.
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13. 880 Third Avenue, 6th Fl
New York, NY 10022
Tel: (212) 729-5500
Fax: (212) 697-0910
www.launchpadir.com
Blake Brooks, Director of Communications
Tel: (646) 205-7769
bbrooks@launchpadir.com
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