6. Start with Business Question
• What creative is/isn’t working in our ads?
• What email promotions are best?
• Is our investment in social paying off?
• Who is/isn’t converting?
• Why don’t people sign-up/buy?
• What are the best/worst performing campaigns?
• Where should I invest more/less?
• What pages/steps are/aren’t performing?
• Is our site working???
6
24. Dashboards
Email Marketing Dashboard
Extra
Processing
Power
• KPIs
• Revenue Impact
• Trends
• Campaign Performance
• LP Performance
• By Country
Insight:
ʻSave One Week
Onlyʼ Best Promo
24
25. Key Takeaways
1 Intelligence Events
Good
and
Bad
News
alerts
-‐
Make
the
Data
Come
to
You!
(Makes
going
on
Vaca;on
Easier)
2 Custom Reports
Save
Time.
Create
reports
that
contain
EXACT
informa;on
that
stakeholders
need.
3 Dashboards
Repor;ng
Suite
you
always
wanted
in
GA.
Share
Focused
Analy;cs
View
with
Others!
25
26. Questions?
Kayden Kelly
Managing Director
Email: kayden@blastam.com
Twitter: @kaydenkelly
26