Google Website Optimizer API integration with Motivity
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Google introduces the Google Website Optimizer API at eMetrics 2009 to make Website A/B and Multivariate Testing easier for website managers. The Motivity Ecommerce and Content Management System (http://www.MotivityCMS.com) is one of the first two companies to integrate the Google Website Optimizer API to make website testing codeless and as easy as 3 steps for CMS / Ecommerce website managers.
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Google Website Optimizer API integration with Motivity
- 1. Ken Colborn Director of Engineering Blast Advanced Media www.blastam.com @kejaco
- 2. + Before & After Google Website Optimizer API Integration
- 3. + Our Goal: = Easy Website Testing that anyone could setup inside Motivity CMS
- 4. 5 Steps inside Motivity Content Management System Before API Integration
- 5. Things were too complex for the users 11 Total Steps inside Motivity & Google Website Optimizer Before API Integration Choose experiment Verify Experiment
- 6. Step 1: In Motivity: Name and Choose Experiment Type
- 7. Step 2: In Motivity: Select Pages For Your Experiment
- 8. Step 3: In Motivity: Summary of experiment
- 9. Step 4: In Google Website Optimizer: Choose Experiment Choose experiment
- 10. Step 5: In Google Website Optimizer: Experiment Checklist
- 11. Step 6: In Google Website Optimizer: Copy & Paste Experiment Data from Motivity
- 12. Step 7: In Google Website Optimizer: Get JavaScript Code
- 13. Step 8: In Motivity: Paste JavaScript into Motivity
- 14. Step 9: In Motivity: Completely Set Up in Motivity
- 15. Step 10: In Google Website Optimizer: Verify Installation Status
- 16. Step 11: In Google Website Optimizer: Preview and Start Experiment
- 17. + = Easy Experiments that anyone could setup Originally, we weren’t meeting our Goal: It was not as easy as we wanted it to be
- 18. API Then as a Google Partner we got early access to the:
- 19. 1 2 3 4 5 6 7 8 9 10 11 Before the API, 11 Steps Choose experiment Verify Experiment
- 20. 1 2 3 API + After the API, Only 3 Steps!
- 21. After API - Step 1: In Motivity: Name and Choose Experiment Type
- 22. After API - Step 2: In Motivity: Select Pages For Your Experiment
- 23. Start the Experiment After API - Step 3: Done! In Motivity: Start Experiment – All Done
- 24. + With the API, We Finally Met Our Goal: = Easy Website Testing that anyone could setup :) API
- 25. Ken Colborn Director of Engineering Blast Advanced Media www.blastam.com @kejaco Learn More at www.MotivityCMS.com