Prepared as an interactive session focuses on participating in shifting the paradigm toward learner-centered curriculum delivery. The key factors for adult education are maturity, accumulation of experience; readiness for learning; being problem vs. subject centered; intrinsic vs. extrinsic motivation; and curriculum that is anchored as problem-centered rather than content-oriented. Where there is a challenge achieving true innovation, this paper and the planned interactive session offers a series of framework based on Porter's idea on Value Chain Analysis to identify factors which leverage activities along a "chain" of delivering an educational service to self-directed learners. Specifically, course design for online delivery is the scenario for open dialog on shifting the paradigm. This paper contains diagrams for discussion slides that introduce the topic and support open dialog among practitioners at the TCC conference 2011

1. Value-Chain Analysis Applied to Online Learning Thurs April 14 11:30am (11112) Barbara Lauridsen, MBA Core Adjunct Faculty, National University Learner, PhD Information Technology Education, Capella University [email_address] www.barbaralauridsen.com TCC Online Conference Emerging Technologies, Making it Work

2. Participate in …

3. Value Chain

4. Value Chain primary activities

5. Value Chain primary activities

6. OpenLearn “ Challenges of Researching the Provision of Open Educational Resources ”

7. innovation Bishop T. Editor. (2008) Innovation: Creating business value with information technology. Bmcsoftware. www.computerworld.com/pdfs/ BMC_ebook_bizvalue_wp_pdf.pdf

8. Measuring Value http://www.computerworld.com/pdfs/BMC_ebook_bizvalue_wp_pdf.pdf Answer … “Why are we doing this?

9. Measuring Value http://soniajaspal.files.wordpress.com/2011/01/figure_bsc.jpg Answer … “What are the risks?”

10. e.g. Stages of Value Chain http:// siteresources.worldbank.org/INTAFRICA/Resources/257994-1215457178567/CCAA_methodology.pdf

11. e.g. Outcome of Value Chain http:// siteresources.worldbank.org/INTAFRICA/Resources/257994-1215457178567/CCAA_methodology.pdf … or delivered

12. Basic Value Chain Answer … “What are the steps?” http://enterprise-now.com/wp-content/uploads/2011/02/ValueChain.png <- Upstream Downstream 

13. Refining Basic Model of Value Chain Answer … “What are the Priorities?” http://www.mbaknol.com/wp-content/uploads/2011/01/Porter_Value_Chain_analysis_mba.png

14. Value Chain Analysis (VCA) Answer … “What is value added?” http://www.data2dollars.com/Images/portersvaluechain.jpg

15. Value Chain Analysis (VCA) Answer … “What is value added?” http://www.data2dollars.com/Images/portersvaluechain.jpg

19. VCA, embedded refinements Answer … “What are important concerns, now ?” http://www.bodhitreeconsultants.com/blog/wp-content/uploads/2010/07/Comcast-Value-Chain.png

20. Dialog… How to get started? http://www.smiletemplates.com/powerpoint-diagrams-charts/value-chain/01937/

21. Tip #12 Participate in shifting the paradigm a Tip #12 http://www.virtualofficeware.net/UserFiles/Image/eRxNetworking.jpg

22. Knowledge >>> Transfer Gumm, R. & Turner, S. (2004). 90 minutes plus: Demystifying the reading block .

23. VCA exercise: Shifting the Paradigm Academic Value Chain … from traditional, Faculty and Courseware focus…

24. Shifting the Paradigm Academic Value Chain … to Learner Centered Paradigm…

27. Balanced Score Card (BSC)

28. VCA / BSC Framework (Industry vs. Education) What behaviors are most relevant to Learner-Centered programs?

29. Course Content Development

30. Course Content Development

31. Course Content Development

32. Course Content Development

33. Course Content Development

34. Value Chain

35. Course Content Development (Service Sector) Figure 9 Value Co-creation Model for Services (Makkar et al., 2008, p. 197).

36. VCA, embedded refinements Figure 15 Education value chain course development (van der Merwe, et al., 2004, p. 127)

37. Figure 18 Education Process (Tatikonda, 2007, Figure 2, p.29) Other suppliers? Other inputs? Other processes? Outputs? “ Begin with the end in mind”

39. Tip #12 Participate in shifting the paradigm a Tip #12

40. Ideas?