15. Native?
• Performance
although browsers are surprisingly good
• Discoverability
it is easy to be lost in Apple's App Store
• Offline
• Audio/Video Capture
• Some Video Playback
16. App Store
• Revenue
• App Sales
• In-App Purchase
• You build Customer Connection
• Slow iterations
Start by talking to people, define your use case\nImage by Kirsty Pargeter\nhttp://www.flickr.com/photos/briansolis/1411905457/\n
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Design your workflow, key screens -- on paper & test\n
When you believe you have a compelling idea that will work, you have choices...\n
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* newer devices have WebKit-based browsers, old browsers still in the market\n** WinMo has very limited browser, Windows Phone 7 has modern IE Browser comparable to WebKit\n