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Brent Leary, CRM Essentials LLC Social CRM: Not Your Father’s Customer Relationship Management
What Is Customer Relationship Management? ,[object Object]
Defining CRM – Traditionally Speaking
High Level Challenges Are you having problems responding to customer requests? Are you losing to competitors? Are you closing  enough deals? Do email campaigns work for you? Having trouble finding  customer information quickly? Any issues sharing customer Information across  the company? Are your sales people always in the office? Lost any good customers lately? Is the sales pipeline full?
“ Social” challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automating the Acquisition Process Campaigns Leads Generates Converts into Opportunities Contacts Account Forecast Feeds Into Analyzed to determine success Traditional CRM
Automating the  Conversation  Process ,[object Object],[object Object],[object Object],Enter Social CRM
Where does that put us? Traditional   CRM  +  Social   CRM  =  REAL   CRM
 
New Dimension to Traditional Focus Build quality business relationships  Analyze the effectiveness of relationship-building activities (blogging, twittering, email marketing, etc.), and  Create audacious content that grabs the attention of those you want to engage in conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automation, Analysis & Audacity
[object Object],Social CRM Basics … and  love   doing business with people they trust!”
[object Object],[object Object],[object Object]
Social CRM Example
Automating Content Creation & Distribution
A ccelerate Collaboration Wiki – Case Western Reserve University
Social Networking for Higher Ed
Twitter in the Classroom
Twitter in the Classroom
 
Analysis: The New Metric System WebAnalyticsDemystified.com 2008
Measuring Random Acts of  Web Socialism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Custom YouTube Channels – UC Berkeley
Custom YouTube Channels – UC Berkeley
iTunes U.
 
Second Life in Higher Ed
Second Life in Higher Learning
Pyramid of Customer Loyalty
New Tools of the Trade del.icio.us
Thank You! ,[object Object],[object Object],[object Object],[object Object],For More Show Info: www.BusinessTechnologyRadio.com

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