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Region                      %
U.S. and Canada             66%

Scandinavia                 15%

Other Europe                10%
Australia and New Zealand   7%
Size       %
1-10       3%

11-50      3%

51-500     21%
501-1000   3%

1000+      70%
Miriam works in corporate real estate. She mentions that she's traveling to another
city next week to look at a new office property. Several employees deduce (correctly,
it turns out) from her post that the company might be acquiring a competitor. An
uproar ensues about the assumed layoffs that would result, the stock price of the
target company skyrockets, and the acquisition is abruptly canceled.
Has Occurred    6%

        No Concern                      50%

   Others Concerned               27%

Personally Concerned        18%
Mike updates his status indicating that he's very frustrated with his job and
that he's about to "go postal." Later that week, Mike uploads a file
containing 100,000 customer credit card numbers to his personal website,
which are later used fraudulently. During his prosecution, his status update
is discovered and the company is sued, citing the fact that they should have
known he was a security risk.
Has Occurred    0%

        No Concern                 42%

   Others Concerned         28%

Personally Concerned         31%
On an internal company forum for a company consisting of mostly lower-paid employees, posts
begin to appear about the concept of unionization and how it benefits all employees. Several
private groups are created to discuss unionization, and open calls appear for employee solidarity
in the face of impending wage and benefit cuts.
Has Occurred    3%

        No Concern                35%

   Others Concerned                     47%

Personally Concerned        15%
Mary makes a post to a public newsgroup about how much she enjoyed the
company picnic and thanking the company for arranging it. Mark, holding
a long-standing grudge against Mary, responds by saying, “I’m sure your
husband enjoyed it too, Mary, considering how much he drank. Sometimes,
less is more.”
Has Occurred    5%

        No Concern                32%

   Others Concerned                 35%

Personally Concerned        27%
John from accounting makes an update to his status saying that
he's hoping everyone gets their year-end expense forms in by
Friday at noon. John is mistaken -- the actual deadline is Thursday
at noon. Based on John's post, many people turn in their expense
forms on Friday morning, and are denied reimbursement.
Has Occurred    5%

        No Concern                34%

   Others Concerned         29%

Personally Concerned         32%
A group collaboration tool is introduced which allows team-based
conversations between workgroups. It is discovered that a majority of the
conversation is not work-related, and employees are spending inordinate
amounts of time in the tool, talking about unrelated topics.
Has Occurred    11%

        No Concern                 26%

   Others Concerned                      45%

Personally Concerned         18%
John is the long-time Director of Facilities. He’s very good at his job, but quiet,
unassuming, and a bit socially awkward. His new social intranet includes a
microblog, and, though reluctant and nervous, John attempts to make the most of it,
posting items like “Salisbury steak in the cafeteria today! My favorite!” and “We’re
resurfacing the parking lot next week! Everyone park on the south end!!!” Some
employees mock John’s posts, and eventually a private email thread starts called
“How many exclamation points did John use today!?!”
Has Occurred    15%

        No Concern           23%

   Others Concerned                43%

Personally Concerned     20%
Image by Flickr user “GloomyCorp”
Image by Andre Roberto Doreto Santos
Ted makes a post to his profile page complaining about the new
compensation structure. Several other employees "like" this post,
and chime in with their own comments. These feelings "spill over"
into other areas of the company, with employees suddenly
discussing compensation frequently and indicating that they feel
they're underpaid. Belong long, dissatisfaction over compensation
is widespread and morale has suffered.
Has Occurred    14%

        No Concern       20%

   Others Concerned                40%

Personally Concerned         26%
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear
Overcoming the Fear

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Overcoming the Fear

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  • 25. Region % U.S. and Canada 66% Scandinavia 15% Other Europe 10% Australia and New Zealand 7%
  • 26. Size % 1-10 3% 11-50 3% 51-500 21% 501-1000 3% 1000+ 70%
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Miriam works in corporate real estate. She mentions that she's traveling to another city next week to look at a new office property. Several employees deduce (correctly, it turns out) from her post that the company might be acquiring a competitor. An uproar ensues about the assumed layoffs that would result, the stock price of the target company skyrockets, and the acquisition is abruptly canceled.
  • 33. Has Occurred 6% No Concern 50% Others Concerned 27% Personally Concerned 18%
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Mike updates his status indicating that he's very frustrated with his job and that he's about to "go postal." Later that week, Mike uploads a file containing 100,000 customer credit card numbers to his personal website, which are later used fraudulently. During his prosecution, his status update is discovered and the company is sued, citing the fact that they should have known he was a security risk.
  • 39. Has Occurred 0% No Concern 42% Others Concerned 28% Personally Concerned 31%
  • 40.
  • 41.
  • 42.
  • 43. On an internal company forum for a company consisting of mostly lower-paid employees, posts begin to appear about the concept of unionization and how it benefits all employees. Several private groups are created to discuss unionization, and open calls appear for employee solidarity in the face of impending wage and benefit cuts.
  • 44. Has Occurred 3% No Concern 35% Others Concerned 47% Personally Concerned 15%
  • 45.
  • 46.
  • 47.
  • 48. Mary makes a post to a public newsgroup about how much she enjoyed the company picnic and thanking the company for arranging it. Mark, holding a long-standing grudge against Mary, responds by saying, “I’m sure your husband enjoyed it too, Mary, considering how much he drank. Sometimes, less is more.”
  • 49. Has Occurred 5% No Concern 32% Others Concerned 35% Personally Concerned 27%
  • 50.
  • 51.
  • 52.
  • 53. John from accounting makes an update to his status saying that he's hoping everyone gets their year-end expense forms in by Friday at noon. John is mistaken -- the actual deadline is Thursday at noon. Based on John's post, many people turn in their expense forms on Friday morning, and are denied reimbursement.
  • 54. Has Occurred 5% No Concern 34% Others Concerned 29% Personally Concerned 32%
  • 55.
  • 56.
  • 57.
  • 58. A group collaboration tool is introduced which allows team-based conversations between workgroups. It is discovered that a majority of the conversation is not work-related, and employees are spending inordinate amounts of time in the tool, talking about unrelated topics.
  • 59. Has Occurred 11% No Concern 26% Others Concerned 45% Personally Concerned 18%
  • 60.
  • 61.
  • 62.
  • 63. John is the long-time Director of Facilities. He’s very good at his job, but quiet, unassuming, and a bit socially awkward. His new social intranet includes a microblog, and, though reluctant and nervous, John attempts to make the most of it, posting items like “Salisbury steak in the cafeteria today! My favorite!” and “We’re resurfacing the parking lot next week! Everyone park on the south end!!!” Some employees mock John’s posts, and eventually a private email thread starts called “How many exclamation points did John use today!?!”
  • 64. Has Occurred 15% No Concern 23% Others Concerned 43% Personally Concerned 20%
  • 65.
  • 66.
  • 67.
  • 68.
  • 69. Image by Flickr user “GloomyCorp”
  • 70. Image by Andre Roberto Doreto Santos
  • 71. Ted makes a post to his profile page complaining about the new compensation structure. Several other employees "like" this post, and chime in with their own comments. These feelings "spill over" into other areas of the company, with employees suddenly discussing compensation frequently and indicating that they feel they're underpaid. Belong long, dissatisfaction over compensation is widespread and morale has suffered.
  • 72. Has Occurred 14% No Concern 20% Others Concerned 40% Personally Concerned 26%