2. Digipaks have a gatefold (book-style) paperboard or card stock outer binding,
with one or more plastic trays holding a CD or DVD attached to the inside. It
means the cd comes in a cardboard flip-out case rather than a standard plastic
hinged case.Digipak-style packaging is often used for CD singles or special
editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a
premium package for DVDs and DVD sets.
What it consists on :
Photographs and Pictures – usually at least one will be of the artist(s) and
another might be of a scene that reflects the mood / genre of the record.
There will also be a side dedicated to a track List including song writing
credits.
One box with a Disk impression (perhaps a circle over an innocuous
background that shows where the disc will go or alternatively the design on the
actual disc).
A Band/Artist information section (names, instruments, additional musicians,
Copyright and year of release etc.).
Barcode and QR and a Logo for the record company.
Possibly reference to other albums by the same artist(s)
Digipaks include: Membership postcard/flier and or a Free image/poster
3. DRAKE- TAKE CARE ALBUM
The portrait of drake is focused in the middle where he is
avoiding eye contact with the camera. The facial expressions
coming from the artist portrays a sense of loneliness and
sadness suggesting the album may contains songs that confide
in his emotions. Drakes costume in the photo is simple he’s
wearing a black shirt along with a gold chain matching the
theme of the albums cover black/gold.
Drake does not advertise his name on his album as some artist
may do. This connotes an well known famous name where he is
very well known in the music industry as a rapper.
The colours used for the digi pack sticks to a particular theme
mostly focused on this rich sense predominantly gold. The
historic paintings behind him show a different side to Drake
seeing that he is a rapper thereby not corroborating with his
usual life style. The colours sued add sophistication as well as
this classical look which will attract the audience and make
them believe there is something different to this album.
On the table there is an owl, I believe it is there for purpose in
this case it represents Drake seeing that OVO stands for
October's Very Own as Drake was born in October. OVO is the
annual festival that Drake holds in Toronto in which it is very
common to see drake advertising the owl in many forms on
print outs, shirts, social networks ect.
4. RHIANNA- LOUD ALBUMThe digipack has been dominated with the colour red
which in this case could possibly represent love,
passion, fantasy ,pain or romance . Rhianna's red hair
and lips is also very iconic and impacted many young
girls in whom also chose to dye their hair red seeing
that it was a popular look. The colour also plays a big
role in giving clues of what the album will consist on.
Rhianna chose to go for a very feminine appeal more
or less creating a sense of romance in which she may
tell a some kind of story within her music.
Rhianna is well known for her music but also for her
good looks, the cover consists of a close up of her
face where her red hair and lips stand out hugely. She
has her eyes closed which could show a sense of
passion and peace yet she could also be scared and
fears to open her eyes and face reality.
In the inside cover there is a full image of Rhianna
laying down wearing a white dress which is in
contrast to the background. Rhiannas white dress
may present a purity and innocence relating to her
past experience before she fell in love ext.
The CD its self has an imprint of a rose in a very
soft peachy colour. This stereotypically presents
women who are passionate of flowers and
romance. Rhianna is also a big artist in the
music industry therefore she wouldn’t need as
much text on her digipack. People are aware of
whom she is and that she produces pop music
there by they don’t need an indication.
