16 things that Panhandlers can teach us about Content Marketing

•

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Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs. This presentation was given at Content Jam 2013 http://www.http://contentjam.com/

Marketing Empresariales Tecnología

16 things
Panhandlers can
teach us about
promoting our
content
Brad Farris, Executive Editor
EnMast.com
@blfarris blfarris@EnMast.com

With so many in need, how do you
decide who to give to?

With so many links, how do you
decide who to click on?

"Successful panhandling is a lot
like successful advertising. It's
reaching a jaded audience in a
saturated market by ﬁnding a
message that jumps out and
grabs you."
~ Cathy Davies

Be speciﬁc. Always have a clear
call to action.

Don’t be afraid of a little controversy.

Be adaptable.
Do more of whatever works.

People in beaters
give more than
people in BMWs

Brad Farris
EnMast.com
@BLFarris
773-282-7677

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16 things that Panhandlers can teach us about Content Marketing

1. 16 things Panhandlers can teach us about promoting our content Brad Farris, Executive Editor EnMast.com @blfarris blfarris@EnMast.com

2. With so many in need, how do you decide who to give to?

3. With so many links, how do you decide who to click on?

4. "Successful panhandling is a lot like successful advertising. It's reaching a jaded audience in a saturated market by ﬁnding a message that jumps out and grabs you." ~ Cathy Davies

5. Treat it like a job.

6. Go where the traffic is.

7. Be useful.

8. Make a personal connection.

9. Everyone loves a good story.

10. Be speciﬁc. Always have a clear call to action.

11. Be honest.

12. Humor works.

13. Humor works.

14. Be one of a kind.

15. Don’t be afraid of a little controversy.

16. Be adaptable. Do more of whatever works.