Key Note Presentation with the 3 #Social Rules for the Social Age

1. What’s
The
Risk
of
Not
Knowing?
In The Social Age?
November
8,
2012
Barry
Libert

2. The
Power
of
Social!
2.5 billion people use social media and 4.6
billion use mobile devices to communicate,
collaborate and do commerce
Facebook
>
1
Billion,
LinkedIn
>170
Million,
QQ
Messenger
>700
Million
More
than
100,000,000
blogs
Smart
Phones
>
4.6
Billion
Devices
Proprietary & Confidential | Social
Strategy1, Inc.

3. The
CompeSSon
• The
CompeSSon
Was
About
Using
Social
Media
To
Listen,
Learn,
Act
• 200+
entries
from
around
the
world
in
13
categories
• AdverSsing/MarkeSng
• Voice-­‐of
the
Future
• Banking
• Media
• Entrepreneurship
• MunicipaliSes
&
Governments
• Customer
Service
• GlobalizaSon
• Non-­‐Profit
• People/HR
• Social
Media-­‐Start-­‐up
• Corp
Governance
• Sponsors

4. The
ParScipants

5. Rule
1:
LISTEN
• Start
with
a
well-­‐defined
strategy
• Expect
the
unexpected
as
stakeholders
redefine
your
business
• Put
employees
or
customers
at
the
center
of
your
strategy
• Gain
holisSc
buy-­‐in
across
the
organizaSon
and
with
leaders
• Have
clear
metrics
and
measures
for
success
Proprietary & Confidential | Social
Strategy1, Inc.

6. RESULT:
4
Steps
to
Success
Value
• Ad
hoc:
Reduce
risk
• Planned:
Increased
capacity
• Organized:
Expanded
success
• Integrated
OpSmized
potenSal
Skills

7. Rule
2:
SEE
• One
of
our
winners
developed
a
new
methodology
for
research
• One
created
a
way
to
save
lives
• One
restructured
the
organizaSon
to
achieve
consStuents
needs
• One
placed
the
CEO
of
a
highly
regulated
industry
on
the
hot
seat
• One
overcame
significant
organizaSonal
resistance
to
change
Proprietary & Confidential | Social
Strategy1, Inc.

8. RESULT:
Learn!
+ =
Proprietary & Confidential | Social
Strategy1, Inc.

9. Rule
3:
Let
Others
Speak
….This
last
point
may
be
the
most
important
• Most
organizaSons
had
to
integrate
new
capabiliSes
– Deal
with
the
social
age
reality
-­‐-­‐
billions
are
online
– Understand
the
new
sources
of
value
using
Social
Intelligence
– Capture
the
value
from
the
Big
Data
created
by
billions
• All
Leaders
and
boards
need
to
embrace
social
Age
realiSes
Proprietary & Confidential | Social
Strategy1, Inc.

10. RESULT:
Success

11. Example:
Social
Success!
http://www.youtube.com/watch?v=D3qltEtl7H8&list=PL97F1F62489140390&index=6&feature=plpp_video

12. How
to
get
started
• Train
in
social
age
realiSes
• Think
simple
and
holisScally,
BUT
start
small
• Prac+ce
your
social
skills
every
day
• Tune
your
social
Intelligence

13. Use
Technology
LISTEN REPORT
MONITOR ANALYZE
CONNECT ADAPT

14. Count
the
Ways

15. What’s
the
Risk
of
Not
Knowing?
A Lot!
November
8,
2012
Barry
Libert