This document defines bounce rate and exit rate and explains why they are important metrics for analyzing user behavior on websites. Bounce rate refers to the percentage of single-page sessions, where users landed on a page and exited without interacting with the site further. Exit rate refers to the percentage of total sessions that exited from a particular page, whether after one page view or multiple pages. The document discusses how bounce rate and exit rate can vary between different types of pages and provides examples to illustrate the difference between the two metrics. It emphasizes analyzing these rates by landing page and keyword to understand user satisfaction and identify opportunities for optimization.

1. What is Bounce Rate?
A guide to Google Analytics bounce rate

2. What is bounce rate?

3. What is bounce rate?
Bounces are always one page visits.

4. Is bounce rate important?
Pay attention to your bounce rate.

5. Why is bounce rate important?
Bounce rate is a user satisfaction metric.

6. Are high bounce rates bad?
High bounce rates are almost always bad.

7. When arenʼt high bounce rates bad?
Sometimes you satisfy query intent in one page.

8. What is a high bounce rate?
Different sites (and pages) have different rates.

9. What is a high bounce rate?
40% 90% 50%
Home Page
Blog Post
Product Page
Your mileage may vary.

10. How do you analyze bounce rates?
Check bounce rate by landing page and
keyword.

11. Is exit rate the same as bounce rate?
Exit rate is different from bounce rate.

12. What is exit rate?

13. What is exit rate?
Exits may not have landed on that page.

14. What is exit rate?
Exits are the last page viewed by a visitor.

15. Whatʼs the difference between
bounce rate and exit rate?
Land
Leave
Land
Click
Leave
Bounce
Exit
Exits can be more than one page visits.

16. Are exits always more than one page?
Exits can also be bounces.

17. Are high exit rates bad?
Different pages have different rates.

18. Are high exit rates bad?
Pages that should naturally create further clicks,
but donʼt, are ripe for optimization.

19. Final Questions
THINGS
ABOUT
BOUNCE RATE

20. Can the exit rate be higher than the
bounce rate?
100 People Visit From Another Page
100 Leave
100 People Land
50 Leave
50 Leave / 100 Land = 50% Bounce Rate
150 Leave / 200 Visit = 75% Exit Rate

21. Can the bounce rate be 100% while the
exit rate is 25%?
900 People Visit From Another Page
150 Leave
100 People Land
100 Leave
100 Leave / 100 Land = 100% Bounce Rate
250 Leave / 1000 Visit = 25% Exit Rate

22. And now you know.

23. Share and Contact
Hey, before you go!
Please Tweet, Like, +1 and
share this presentation if you
found it helpful or entertaining.
AJ Kohn
Owner, Blind Five Year Old
Thanks.
http://www.blindfiveyearold.com
@ajkohn