The document discusses how social media has shifted communication from one-way (marketers to consumers) to two-way conversations. It notes that marketers now need more systematic ways to satisfy customer demands and manage word-of-mouth marketing due to this shift. The document also questions if companies' strategies are adapted to engage with new consumers in the current social media environment.

1. מדיה חברתית : מסע בעקבות הצרכן החדש The Marker COM.VENTION 2010

2. “… because of the shift away from one-way communication—from marketers to consumers— toward a two-way conversation, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth.” - McKinsey Research, 2010

3. Source: Marketing's New Key Metric: Engagement, Forrester, 2007

5. Source: Marketing's New Key Metric: Engagement, Forrester, 2007

6. Source: The consumer decision journey, McKinsey Quarterly, 2010

7. האם האסטרטגיה שלכם מותאמת לצרכן החדש ?