The document discusses strategies for filling a company's sales funnel. It describes using search engine optimization (SEO) through on-page and off-page techniques to generate leads. Email marketing is also covered as an effective lead generation tool. The document then discusses analyzing and improving website conversion rates through elements like compelling visuals, content, and calls to action.

1. http://www.maritimegiftshow.ca/
Filling the Funnel
Turning Strangers into Friends and Friends into Customers
Rob Swick
Nova Scotia Halifax

2. Filling the Funnel

3. The Real Thing

4. The Selling Funnel

Lead Generation

Filling the Funnel
➡ SEO
➡ Email

Conversion Makeovers
Filling the Funnel

5. The Selling Funnel
Awareness
Involvement
Confirmation
Engagement
Champion
Filling the Funnel

6. The Selling Funnel: Simplified
Attract
Convert
Repeat
Filling the Funnel

7. Build a Shareable Online Success Story

8. Search Engine Optimization
Search Engine Optimization

9. Filling the Funnel

10. Section 1
Section 1
Section 1
Section 1
Section 1
Section 1
Section 1

12. Search Engine Optimization
On-Page Optimization
•
Technical Fixes
•
Selecting Right Targets
•
Content Focus
•
Tagging
Off-Page Optimization
•
Link Generation
•
Link Baiting
Filling the Funnel

13. SEO Advantages
✓ Massive Potential
✓ Ideal Timing
✓ No Unit Cost
✓ Best ROI
Filling the Funnel

14. Email Marketing
http://www.bostonherald.com

15. Why send Direct Email
•
Low cost
•
Measurable results
•
Build and maintain customer relationships
•
Highly targeted
•
Branded
Filling the Funnel

16. Cost Effectiveness of Email Marketing
=
$1 Buy = $48 ROI
Filling the Funnel

17. Email Marketing Tools
Filling the Funnel

18. Why use the tools?
•
Email design tools
•
Pre-delivery spam scoring
•
Contact list growth and maintenance
Filling the Funnel

19. Conversion Make-overs

20. What’s a Homepage For?
2.Support verbally 1.Connect visually
3.Tell me what to do
Filling the Funnel

21. Filling the Funnel

22. Filling the Funnel

23. Filling the Funnel

24. Filling the Funnel

25. Filling the Funnel

26. Filling the Funnel

27. Filling the Funnel

28. Conversion Elements
1. Strong Image
2. Appealing Content
3. Clear CTAs
Filling the Funnel

29. http://www.vte.qc.ca
Next Up
Meet the Social Leaders
Build a Shareable Online Success Story