1. http://lh6.ggpht.com
Filling the Funnel
Turning Strangers into Friends and Friends into Customers
Rob Swick
Newfoundland & Labrador Rocky Harbour

2. The Selling Funnel
Awareness
Involvement
Confirmation
Engagement
Champion
Filling the Funnel

3. Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers
Filling the Funnel
Source: Mike Robinson

4. Filling the Funnel

5. Filling the Funnel

6. Some Social Media Ideas
1. Use contests to generate buzz
2. Photos and videos are very sharable
3. Social media content is search friendly
4. Interconnections mean news travels fast
5. Really interesting content spreads on its own
6. Real-time information gets response
7. Ask for feedback to create involvement
8. Give specials or prizes for sharing
Filling the Funnel

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Next Up
Closing the Sale
Filling the Funnel