1. http://farm4.static.flickr.com
Powerful (and Free)
Online Tools
George Inglis
New Brunswick Moncton

2. 3 Powerful Tools
• Google Places (formally Google Local)
• MailChimp (Email Service Provider)
• Joomla (Content Management System)
Powerful (and Free) Online Tools

3. Google Places
Powerful (and Free) Online Tools

4. Why is Google Local Important?
•
Prominent listing within Google search results
•
Search on Mobile Devices
Powerful (and Free) Online Tools

5. Powerful (and Free) Online Tools

6. Powerful (and Free) Online Tools

7. Powerful (and Free) Online Tools

8. Powerful (and Free) Online Tools

9. MailChimp
Powerful (and Free) Online Tools

10. Why send Direct Email
• Low cost
• Measurable results
• Build and maintain customer relationships
• Highly targeted
• Branded
5 Powerful (and Free) Online Tools

11. Cost Effectiveness of Email Marketing
=
$1 Buy = $48 ROI
5 Powerful (and Free) Online Tools

12. Email Service Provider (ESP)
5 Powerful (and Free) Online Tools

13. Why use an ESP?
• Email design tools for HTML layouts
• Pre-delivery spam scoring
• Contact list growth and maintenance
• Campaign delivery reports
5 Powerful (and Free) Online Tools

16. Content Management Systems (CMS)
Powerful (and Free) Online Tools

17. What else can a CMS do?
http://30tocure30.files.wordpress.com

18. Just a few features
Photo Gallery eCommerce
Directories
Blog
Reservation Management
Forums
Real Estate Listing Management
Multi-lingual
Contact Relationship Management (CRM)
Powerful (and Free) Online Tools

19. Demonstration
Powerful (and Free) Online Tools

20. http://upload.wikimedia.org
Next Up
Filling the Funnel
Turning Strangers into Friends and Friends into Customers
Powerful (and Free) Online Tools