SlideShare una empresa de Scribd logo
1 de 18
Descargar para leer sin conexión
http://tourism.moncton.ca




Build a Shareable
Online Success Story
Rob Swick


  New Brunswick   Moncton
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Conversion Make-overs


             Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Conversion Elements
 1. Strong Image
 2. Appealing Content
 3. Clear CTAs




                        Filling the Funnel
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Build a Shareable Online Success Story
Workshop




   Build a Shareable Online Success Story
tool navigation
 logo


                                     main images / visual message

main navigation



Heading
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium
voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint
occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia
animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita
distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil                 image
impedit quo minus id quod maxime placeat facere possimus, omnis voluptas
assumenda est, omnis dolor repellendus.




      call-to-action                              call-to-action                            call-to-action




                                                          Build a Shareable Online Success Story
http://farm4.static.flickr.com




                                 Next Up
                                 Powerful (and Free) Online Tools


                                                         Build a Shareable Online Success Story

Más contenido relacionado

Destacado

Q922+log+l06 v1
Q922+log+l06 v1Q922+log+l06 v1
Q922+log+l06 v1AFATous
 
Gnutiken Sharea Presentation
Gnutiken Sharea PresentationGnutiken Sharea Presentation
Gnutiken Sharea PresentationGnutiken
 
Q923+rrl+l01
Q923+rrl+l01Q923+rrl+l01
Q923+rrl+l01AFATous
 
Q913 re1 w3 lec 12
Q913 re1 w3 lec 12Q913 re1 w3 lec 12
Q913 re1 w3 lec 12AFATous
 
Q922+rfp+l04 v1
Q922+rfp+l04 v1Q922+rfp+l04 v1
Q922+rfp+l04 v1AFATous
 
جزوه کمک درسی مهندسی حفاری دو
جزوه کمک درسی مهندسی حفاری دوجزوه کمک درسی مهندسی حفاری دو
جزوه کمک درسی مهندسی حفاری دوAFATous
 
An intervview with Cambodian monk
An intervview with Cambodian monkAn intervview with Cambodian monk
An intervview with Cambodian monkguest3e66a9
 
JIm Johnson Engineering Excellence
JIm Johnson Engineering ExcellenceJIm Johnson Engineering Excellence
JIm Johnson Engineering Excellencejijoh123
 
Q921 rfp lec8 v1
Q921 rfp lec8 v1Q921 rfp lec8 v1
Q921 rfp lec8 v1AFATous
 
Q922+de1+l01 v1
Q922+de1+l01 v1Q922+de1+l01 v1
Q922+de1+l01 v1AFATous
 
Cau hoi de tai
Cau hoi de taiCau hoi de tai
Cau hoi de taindtpro776
 
Q932+log reference fa lec
Q932+log reference fa lecQ932+log reference fa lec
Q932+log reference fa lecAFATous
 
Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24
Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24
Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24Gnutiken
 
kc035nagaoka-tobikomi
kc035nagaoka-tobikomikc035nagaoka-tobikomi
kc035nagaoka-tobikomimactkg
 
Q932+de2 reference fa lec 4x1
Q932+de2 reference fa lec 4x1Q932+de2 reference fa lec 4x1
Q932+de2 reference fa lec 4x1AFATous
 

Destacado (16)

Q922+log+l06 v1
Q922+log+l06 v1Q922+log+l06 v1
Q922+log+l06 v1
 
Gnutiken Sharea Presentation
Gnutiken Sharea PresentationGnutiken Sharea Presentation
Gnutiken Sharea Presentation
 
Q923+rrl+l01
Q923+rrl+l01Q923+rrl+l01
Q923+rrl+l01
 
Q913 re1 w3 lec 12
Q913 re1 w3 lec 12Q913 re1 w3 lec 12
Q913 re1 w3 lec 12
 
Q922+rfp+l04 v1
Q922+rfp+l04 v1Q922+rfp+l04 v1
Q922+rfp+l04 v1
 
جزوه کمک درسی مهندسی حفاری دو
جزوه کمک درسی مهندسی حفاری دوجزوه کمک درسی مهندسی حفاری دو
جزوه کمک درسی مهندسی حفاری دو
 
An intervview with Cambodian monk
An intervview with Cambodian monkAn intervview with Cambodian monk
An intervview with Cambodian monk
 
JIm Johnson Engineering Excellence
JIm Johnson Engineering ExcellenceJIm Johnson Engineering Excellence
JIm Johnson Engineering Excellence
 
Fe¦ülix y su amiga f
Fe¦ülix y su amiga fFe¦ülix y su amiga f
Fe¦ülix y su amiga f
 
Q921 rfp lec8 v1
Q921 rfp lec8 v1Q921 rfp lec8 v1
Q921 rfp lec8 v1
 
Q922+de1+l01 v1
Q922+de1+l01 v1Q922+de1+l01 v1
Q922+de1+l01 v1
 
Cau hoi de tai
Cau hoi de taiCau hoi de tai
Cau hoi de tai
 
Q932+log reference fa lec
Q932+log reference fa lecQ932+log reference fa lec
Q932+log reference fa lec
 
Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24
Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24
Föredrag om fri programvara för Stadsbiblioteket Göteborg 2011 02-24
 
kc035nagaoka-tobikomi
kc035nagaoka-tobikomikc035nagaoka-tobikomi
kc035nagaoka-tobikomi
 
Q932+de2 reference fa lec 4x1
Q932+de2 reference fa lec 4x1Q932+de2 reference fa lec 4x1
Q932+de2 reference fa lec 4x1
 

Más de Blog Atlantic

Why Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NLWhy Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NLBlog Atlantic
 
Filling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NLFilling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NLBlog Atlantic
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLBlog Atlantic
 
Build a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & LabradorBuild a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & LabradorBlog Atlantic
 
Meet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & LabradorMeet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & LabradorBlog Atlantic
 
Pourquoi les médias sociaux?
Pourquoi les médias sociaux?Pourquoi les médias sociaux?
Pourquoi les médias sociaux?Blog Atlantic
 
Remplir l’entonnoir
Remplir l’entonnoirRemplir l’entonnoir
Remplir l’entonnoirBlog Atlantic
 
Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)Blog Atlantic
 
Créer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférableCréer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférableBlog Atlantic
 
Rencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociauxRencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociauxBlog Atlantic
 
New Brunswick Tourism Offerings
New Brunswick Tourism OfferingsNew Brunswick Tourism Offerings
New Brunswick Tourism OfferingsBlog Atlantic
 
Filling the Funnel - Moncton
Filling the Funnel - MonctonFilling the Funnel - Moncton
Filling the Funnel - MonctonBlog Atlantic
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - MonctonBlog Atlantic
 
Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010Blog Atlantic
 
Meet the Social Leaders
Meet the Social LeadersMeet the Social Leaders
Meet the Social LeadersBlog Atlantic
 

Más de Blog Atlantic (19)

Why Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NLWhy Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NL
 
Filling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NLFilling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NL
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NL
 
Build a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & LabradorBuild a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & Labrador
 
Meet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & LabradorMeet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & Labrador
 
Pourquoi les médias sociaux?
Pourquoi les médias sociaux?Pourquoi les médias sociaux?
Pourquoi les médias sociaux?
 
Conclure la vente
Conclure la venteConclure la vente
Conclure la vente
 
Remplir l’entonnoir
Remplir l’entonnoirRemplir l’entonnoir
Remplir l’entonnoir
 
Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)
 
Créer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférableCréer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférable
 
Rencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociauxRencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociaux
 
New Brunswick Tourism Offerings
New Brunswick Tourism OfferingsNew Brunswick Tourism Offerings
New Brunswick Tourism Offerings
 
Filling the Funnel - Moncton
Filling the Funnel - MonctonFilling the Funnel - Moncton
Filling the Funnel - Moncton
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
 
Tour session 2
Tour session 2Tour session 2
Tour session 2
 
Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010
 
Meet the Social Leaders
Meet the Social LeadersMeet the Social Leaders
Meet the Social Leaders
 
Filling the Funnel
Filling the FunnelFilling the Funnel
Filling the Funnel
 
What Works Today
What Works TodayWhat Works Today
What Works Today
 

Último

Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxAshokKarra1
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxleah joy valeriano
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptshraddhaparab530
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfVanessa Camilleri
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsManeerUddin
 

Último (20)

Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Karra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptxKarra SKD Conference Presentation Revised.pptx
Karra SKD Conference Presentation Revised.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptx
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.ppt
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdf
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture hons
 

Build a Shareable Online Success Story - Moncton