Help! somebody wants_me_to_think!!

Help! Somebody wants me to come up with and idea for an advertising campaign! By Eduard Farran Executive creative director at Dimarco (Valencia). Doctorate applicant in Advertising at Jaume I University of Castell ón

Who am I? ,[object Object],[object Object]

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Somebody wants me to have an idea for an advertising campaign ,[object Object],[object Object],[object Object]

How to start thinking ,[object Object],[object Object]

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OK, ED. HOW CAN I GET FOLLOWERS? ,[object Object]

1.Focus in what’s really important. ,[object Object],[object Object],[object Object]

2. Watch out what are your sources of inspiration ,[object Object],[object Object],[object Object],[object Object]

3.Find the sweet spot ,[object Object],[object Object]

What’s a sweet spot? ,[object Object]

What’s an advertising sweet spot? ,[object Object]

OK wise guy (you wonder) and what’s an INSIGHT? ,[object Object],[object Object],[object Object]

Something else about the INSIGHTS? ,[object Object],[object Object],[object Object]

How to get the insights? ,[object Object],[object Object]

4.Make questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. More questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6-You make questions. You get answers. ,[object Object],[object Object],[object Object]

What’s the story behind? ,[object Object],[object Object],[object Object]

One more exemple: Ameriquest ,[object Object],[object Object]

7-Conclusions ,[object Object],[object Object]

To summ it up ,[object Object]

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Help! somebody wants_me_to_think!!

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Help! somebody wants_me_to_think!!