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An introduction to Social Media Using Social Media to better communicate and to market your business
The relationship between Social Media and Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More info:  http://bit.ly/4rQQ7Y
[object Object],[object Object],Social Media in a nutshell…
What’s web 2.0? (aka the social web)
Marketing 101: the 4 Ps of Marketing  www.laurenceborel.com
The 4 Ps of Social Media Marketing  P P P P eople articipation ublishing age rank
Tools of the trade
They’re talking… but are you listening?  www.search.twitter.com Keep your eyes pealed for any negative UGC content (blog post/ Tweet) about your clients  that ranks high up on Google
Get into social bookmarking it’s addictive, you know!  “ Social bookmarking  is a method for Internet users to share, organize, search, and manage bookmarks of web resources. In a social bookmarking system, users save links to web pages that they want to remember and/or share using  tags .”  Source: Wikipedia Not a social bookmarking tool but great for sharing information
Join the conversation… participate, participate, participate!  Blogging Simple blogging Micro-blogging
Building your strategy
Social Media tools for internal communication  ,[object Object],[object Object],[object Object],[object Object]
Marketing your business through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Fan Box
Goals for the Social Web for businesses ,[object Object],[object Object],[object Object],[object Object]
Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The power of blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential reading
www.laurenceborel.com

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Using Social Media to better communicate and to market your business

  • 1. An introduction to Social Media Using Social Media to better communicate and to market your business
  • 2.
  • 3.
  • 4. What’s web 2.0? (aka the social web)
  • 5. Marketing 101: the 4 Ps of Marketing www.laurenceborel.com
  • 6. The 4 Ps of Social Media Marketing P P P P eople articipation ublishing age rank
  • 7. Tools of the trade
  • 8. They’re talking… but are you listening? www.search.twitter.com Keep your eyes pealed for any negative UGC content (blog post/ Tweet) about your clients that ranks high up on Google
  • 9. Get into social bookmarking it’s addictive, you know! “ Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. In a social bookmarking system, users save links to web pages that they want to remember and/or share using tags .” Source: Wikipedia Not a social bookmarking tool but great for sharing information
  • 10. Join the conversation… participate, participate, participate! Blogging Simple blogging Micro-blogging
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.