With the economy improving, more nonprofits are launching capital campaigns to reach more people. Sadly, many campaigns stall from a few common mistakes. Brent A. Hafele, M.A. will show you how to avoid these mistakes and make your fundraising campaign a great success.
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Avoiding Common Capital Campaign Mistakes
1. Best Foot Forward:
Avoiding Common
Capital Campaign Mistakes
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Brent A. Hafele, M.A.
NewDay Nonprofit Solutions
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4/24/14
1pm EDT
2. Your Presenter
Brent A. Hafele, M.A.
NewDay Nonprofit Solutions
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Through his consulting practice,
NewDay Nonprofit Solutions, he
provides counsel on a variety of
nonprofit leadership areas including
capital campaigns, general
fundraising, strategic planning,
board/governance relations, and
vibrancy planning.
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Master of Arts degree in
Philanthropy and Development from
Saint Mary’s University of Minnesota.
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3. A Time to Plant:
Preparing for Your Capital Campaign
4. Agenda
Defining Capital Campaigns
Four Common Mistakes (and how to fix them)
Lots of Questions and Answers
A Time to Plant:
Preparing for Your Capital Campaign
6. What is a
Capital
Campaign?
1. Intensive, highly
coordinated
fundraising effort
2. Large goal (typically
3-‐10x annual
income)
3. Defined period of
time
7. Capital Campaign Goals
• Larger facility
• Add onto or remodel current facility
• Additional locations
• Expansion of programs
• Upgrade equipment
• Endowment and reserve
8. Capital Campaign Goals
• Larger facility
• Add onto or remodel current facility
• Additional locations
• Expansion of programs
• Upgrade equipment
• Endowment and reserve
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Provide better
services to more.
9. 1,000
donors give
$1,000.
Mistake #1: Expecting Uniform Gifts
10. Not 1,000
donors give
$1,000.
Mistake #1: Expecting Uniform Gifts
24. Mistake #2: Skipping the Study
a) Test Case ➔ Is it compelling?
b) Assess Capacity ➔ Can it be funded? From where?
25. Mistake #2: Skipping the Study
a) Test Case ➔ Is it compelling?
b) Assess Capacity ➔ Can it be funded? From where?
c) Identify Leadership ➔ Who will raise it?
26. Mistake #2: Skipping the Study
a) Test Case ➔ Is it compelling?
b) Assess Capacity ➔ Can it be funded? From where?
c) Identify Leadership ➔ Who will raise it?
d) Evaluate Readiness ➔ Can the Org handle it?
27. Mistake #2: Skipping the Study
a) Test Case ➔ Is it compelling?
b) Assess Capacity ➔ Can it be funded? From where?
c) Identify Leadership ➔ Who will raise it?
d) Evaluate Readiness ➔ Can the Org handle it?
Plan for Success (strategy, timing, budget, etc.)
28. Mistake #2: Skipping the Study
a) Test Case ➔ Is it compelling?
b) Assess Capacity ➔ Can it be funded? From where?
c) Identify Leadership ➔ Who will raise it?
d) Evaluate Readiness ➔ Can the Org handle it?
Plan for Success (strategy, timing, budget, etc.)
Prepares Donors
and Leadership
49. Free Campaign Check-up
Bring your questions
• Planning, Campaigning, or Post
• Growth Cycle
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brent@newdaynonprofit.com
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50. !
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Upcoming Topics:
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Winning Strategies for Nonprofit Compliance
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Donor Thank You Videos, Infographics, and
Other Fun Ways to Say Thanks
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Getting Your Board To Fundraise
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