2. Your Presenter »
Jay B. Love
CEO and Co-‐Founder of Bloomerang
!
• 30 Years of Technology Leadership
• Over 20,000 Database Installations
• Former Founder & CEO of eTapestry
• Former CEO of Master Software/Fund-‐Master
• AFP Board Member
• AFP Ethics Committee Chairman
• Center on Philanthropy at IU Board Member
• Innovation Fund at Butler University Board Member
• Gleaners Food Bank Board Member
• Co-‐Chair of Indianapolis YMCA Capital Campaign
8. • Find and involve they have relationships with
• Make all interactions fun (delight them!)
• Provide them with (relevant) volunteer opportunities
• Use their talents wisely
• Make sure they know multiple people in the org
Become part of the family »
20. Donor communications »
“Successful appeals are
quite simple. At heart,
they are love letters to
donors and prospects,
woven through with
clear cries for help.”
!
-‐Tom Ahern,
Bloomerang Donor
Communications Head Coach
32. “Focus on the SMIT (single most important thing)
you want to tell someone, right now. Ideally
focused on a story about an individual.”
-‐-‐ Jonathon Grapsas
33.
34. Personalize! »
• Use their name
• Use the pronoun “you”
• Include an audience
attribute
• (“as a parent, you
know…”)
• Include geography
• (“as a resident of…”)
• Handwritten touches, or
all handwritten
35. Acknowledgements »
• Share stories, not success
• Prove that it was worthy of their support
• Tell how money was spent
• Multiple modes of communication (phone, in-‐person)
43. 5 best indicators »
1. Previous Giving To Your
Nonprofit
https://bloomerang.co/blog/5-‐indicators-‐for-‐identifying-‐the-‐best-‐potential-‐donors
44. 5 best indicators »
1. Previous Giving To Your
Nonprofit
2. Giving to Other Nonprofits
https://bloomerang.co/blog/5-‐indicators-‐for-‐identifying-‐the-‐best-‐potential-‐donors
45. 5 best indicators »
1. Previous Giving To Your
Nonprofit
2. Giving to Other Nonprofits
3. Participation as a
Foundation Trustee
https://bloomerang.co/blog/5-‐indicators-‐for-‐identifying-‐the-‐best-‐potential-‐donors
46. 5 best indicators »
1. Previous Giving To Your
Nonprofit
2. Giving to Other Nonprofits
3. Participation as a
Foundation Trustee
4. Federal Political Giving
https://bloomerang.co/blog/5-‐indicators-‐for-‐identifying-‐the-‐best-‐potential-‐donors
47. 5 best indicators »
1. Previous Giving To Your
Nonprofit
2. Giving to Other Nonprofits
3. Participation as a
Foundation Trustee
4. Federal Political Giving
5. Real Estate Ownership
https://bloomerang.co/blog/5-‐indicators-‐for-‐identifying-‐the-‐best-‐potential-‐donors
52. When/how to ask »
• Okay to introduce after 2 years of giving
53. When/how to ask »
• Okay to introduce after 2 years of giving
• Do it in person
54. When/how to ask »
• Okay to introduce after 2 years of giving
• Do it in person
• Base it on a project opportunity
55. When/how to ask »
• Okay to introduce after 2 years of giving
• Do it in person
• Base it on a project opportunity
• Legacy can be increased over time
56. When/how to ask »
• Okay to introduce after 2 years of giving
• Do it in person
• Base it on a project opportunity
• Legacy can be increased over time
• Be aware of family needs
58. Remember »
• Strive for continuous improvement and education
59. Remember »
• Strive for continuous improvement and education
• Become a donor yourself and see what other people do
that works
60. Remember »
• Strive for continuous improvement and education
• Become a donor yourself and see what other people do
that works
• Build relationships with estate planning attorneys,
financial planners and CPAs to educate yourself
61. Remember »
• Strive for continuous improvement and education
• Become a donor yourself and see what other people do
that works
• Build relationships with estate planning attorneys,
financial planners and CPAs to educate yourself
• Give someone the opportunity to leave a legacy!
62. Remember »
“We make a living by what we get.
We make a life by what we give.”
— Winston Churchhill
