Talk given at Digital Shoreditch's Summit Day.

1. Why do Business Clusters work
in a remote working world?
Jay Cooper
MD, BLOOM Social Business
(Brighton)
WWW.BLOOMSOCIALBUSINESS.COM

3. WHY
IS
THIS
RELEVANT?

4. What you will learn
1. The 3 elements of a successful business
cluster
2. Why do we work together?
3. Why does this apply in Digital?
WWW.BLOOMSOCIALBUSINESS.COM

5. 1. The 3 key elements of a
business cluster
WWW.BLOOMSOCIALBUSINESS.COM

6. Definition of a Cluster
" “Geographic
concentrations of inter-
connected companies,
specialised suppliers,
service providers, firms
in related industries, and
associated institutions in
particular fields that
compete but also co-
operate.”
" Professor Michael Porter,
Harvard et al.
WWW.BLOOMSOCIALBUSINESS.COM

7. If you want to locate a store find a
successful butchers…
John
James
Sainsbury,
Holborn
circa
1869
WWW.BLOOMSOCIALBUSINESS.COM

8. Fast forward 100 years…
Lord
Sainsbury
at
the
DTI
in
2000
Business
Clusters
in
the
UK:
a
first
assessment
WWW.BLOOMSOCIALBUSINESS.COM

9. " You’ve got the brains, I’ve
got the cash…let’s go!
WWW.BLOOMSOCIALBUSINESS.COM

10. The 3 elements of a successful
cluster
(or takes three things to
start a fire)
1. Heat (or the spark)
2. Oxygen
3. ???
WWW.BLOOMSOCIALBUSINESS.COM

11. The 3 elements of a successful
cluster
(or it takes three things to
start a fire.
1 Heat (or the spark)
2 Oxygen
3 Fuel
WWW.BLOOMSOCIALBUSINESS.COM

12. What’s the Fuel?
WWW.BLOOMSOCIALBUSINESS.COM

13. Fuel = Talent
WWW.BLOOMSOCIALBUSINESS.COM

14. 2. Why do we work together?
WWW.BLOOMSOCIALBUSINESS.COM

15. Why does Talent come to Brighton?
Collaboration
Business reputation
Yes
No
Commute
Perhaps
Lifestyle
Source:
BLOOM
0
1
2
3
4
5
6
7
8
Social
Business
April
2012
WWW.BLOOMSOCIALBUSINESS.COM

16. Working together is better than
working alone.
" Knowledge sharing
" Learning together
" Group problem-solving
" Helping each other get
unstuck
WWW.BLOOMSOCIALBUSINESS.COM

17. But some people work better on their
own…
" “If you find yourself
thinking that working
alone would be better
than working for your
company, then the
company isn't
achieving its goal (and
perhaps
you should work alone,
or for a different
company)” Bruce
Eckel,
Programming
Author
and
introvert.
WWW.BLOOMSOCIALBUSINESS.COM

18. 3. Why does this apply in
Digital?
WWW.BLOOMSOCIALBUSINESS.COM

20. We succeed together, and we fail
together…
WWW.BLOOMSOCIALBUSINESS.COM

21. I succeed on my own, I fail on my
own
WWW.BLOOMSOCIALBUSINESS.COM

22. In summary
" Business clusters work when the three
elements are in place.
" We work together to grow and win; we work
apart when there there is no common goal.
" In Digital, it works because we came together
not because we did it alone.
WWW.BLOOMSOCIALBUSINESS.COM

23. THANK
YOU
More
thinking:
www.bloomsocialbusiness.com
TwiYer:
@BLOOMWorldwide
@jaycoopertweets
LinkedIn:
jaycooperlondon