Laura Dinneen, Head of Strategy at BLOOM Worldwide presents how to measure social media and how to make it work for you.

1. HOW SHOULD I MEASURE
SOCIAL MEDIA?
Laura Dinneen, Head of Strategy, BLOOM Worldwide
@lauradinneen
August 2013

2. WHY?

3. SOCIAL MEDIA IS COMPLETELY MEASUREABLE
Image: TinyApartmentCrafts @Flickr

4. WITH THE RIGHT SETUP, IT’S EASY TO KNOW
WHAT YOUR SOCIAL MEDIA IMPACT IS
Image: adambowie @Flickr

5. IF YOU DON’T MEASURE, YOU CAN’T LEARN,
IMPROVE OR GROW
Image: woodleywonderworks @Flickr

6. HOW?

7. KNOW YOUR PURPOSE
Image: manbeastextraordinaire @Flickr

8. BASE YOUR MEASUREMENT PLAN ON YOUR
BUSINESS OBJECTIVES
Image: utahnationalguard @Flickr

9. KEEP IT SIMPLE: JUST BECAUSE YOU CAN
MEASURE IT, DOESN’T MEAN YOU SHOULD
Image: sushithegreat @Flickr

10. LEARN FROM AND SHARE YOUR FINDINGS
Image: ku @Flickr

11. THANK YOU
Laura Dinneen, Head of Strategy, BLOOM Worldwide
@lauradinneen
August 2013