New to Twitter or want to optimise your Twitter activity? Check out these Best Practice Guidelines to see how you can get the most out of your Social Media. To see what Bloom can do for you, check out our Social Media services http://go.shr.lc/1pSAkAP

1. Twitter Best
Practice
Guidelines
#BloomTips

2. www.bloomworldwide.com
Why use Twitter?
! Connectwithyourcustomers
! Raisebrandawarenessandreinforceyourbrandvalues
! Gatherinsightsaboutyourindustryandmarket
! Drivetraffictoyourwebsiteandanyotherdigital
presence

3. www.bloomworldwide.com
Here are some
tips to optimise
your activity on
Twitter

4. www.bloomworldwide.com
Makesureyourprofilepicture
ishighresolution,withyour
brandorlogoclearly
identifiableatthumb-nailsize
Yourcoverphotoshouldalso
behighresandfitwithyour
branding
Setting up your
profile

5. www.bloomworldwide.com
Setoutwhatyourfollowerscan
expectandenticenewfollowers
Includekeywordsrelevanttoyour
brand
IncludeyourwebsiteURL
Makesureyouincludecontact
informationsuchasanemail
addressandtelephonenumberfor
anyenquiriesorfeedback
Update your bio

6. www.bloomworldwide.com
Anidealfrequencyisaround
5-6 tweetsaday,butno
morethan1everyhour
Ensurethatthereisadecent
gapbetweentweetssoasnot
tofloodfollowers’home
feeds
Tweet frequency

7. www.bloomworldwide.com
Keepyourupdatespositive,tothepoint
andwithaclearcalltoaction
Trytopostaround80%original content
andjust20%retweetsfromotherusers
Avoidsalesmessagesandkeepitsocial
Videoandimagepostsarethemost
popular,sobesuretoincludeavarietyof
visualmediaformats
Includelinksbacktoyourownsiteat
everyopportunitytodrivetraffic
What to post

8. www.bloomworldwide.com
Makesurethatyourcontentdiffers
acrossseparatesocialplatforms
Yourbrandingshouldbeclearacross
yoursocialactivityintermsof
languageandtoneofvoice
Anyqueries,commentsorcomplaints
shouldberepliedtowithin2-3hours
Always followfewerprofilesthanthe
numberfollowingyou
Best practice

9. www.bloomworldwide.com
Searchrelatedkeywordsandhashtags
andfollowrelevantpeopleandbrands
asagoodsourceofcontenttoshare-
theymayfollowyouback
Setupprivatelistsforcontentsources,
influencersandpotentialcustomers
Usepopularandtrendinghashtagsto
jointhelatestconversations,butonly
ifrelevanttoyou
PromoteyourTwitterhandle
internallyandthroughother
marketingmedia
Twitter quick wins

10. www.bloomworldwide.com
UseaSocialManagementtoolsuchas
Hootsuitetomonitorlistsandkeepan
eyeonyourrelevantkeywords
@Mention popularpageswhere
appropriateforthechanceofa
retweetandexposuretoanew
audience
Usequestionsorlanguageintweets
thanevokesareactiontoincrease
engagementwithfollowers
#BloomTips

11. Get in touch for more
Social Media tips
#BloomTips
www.bloomworldwide.com
@bloomworldwide
+44 (0) 1273 732 626
hello@bloomworldwide.com
Find out what we can do for you