Knowledge Guru is a game engine

1. The Power of Play
.
By Bottom-Line Performance

2. Your Game Masters…aka presenters
Sharon
Boller
Sco,
Thomas
Bo%om-­‐Line
Performance
ExactTarget
Lead
designer,
Knowledge
Guru™
game
engine.
@sco%_thomas_et
@Sharon_Boller

3. The Power of Play for You?
• I
like
to
play
(board
games,
team
games,
computer
games,
puzzles,
word
searches,
social
games,
etc.)
• We
acLvely
use
game-­‐based
learning
in
our
organizaLon
• I’d
like
to
implement
game-­‐based
learning
in
my
organizaLon
–
but
haven’t
convinced
people
of
its
value
yet.

4. Today’s agenda

5. Why
games?
“I learned SO
“Can you much by playing
create this game. It was
more stuff tons of fun. I
like this?”
Play Game learned more by
playing this game
than any webinar,
meeting, or
“Mind- document I’ve
blowing” encountered.”
Annika, Age
8

6. 1
Why do games work?
2
3
The
short
answer?
Because
they
are
FUN.

7. Expert
view:
Carnegie
Mellon….
To
progress
in
a
game
is
to
learn;
when
we
are
ac3vely
engaged
with
a
game,
our
minds
are
experiencing
the
pleasure
of
grappling
with
(and
coming
to
understand)
a
new
system.
(Jessica
Trybus,
New
Media
InsLtute’s
resident
Game-­‐
based
Learning
and
CommunicaLons
Guru
and
Director
of
Edutainment
for
Carnegie
Mellon
University's
Entertainment
Technology
Center.)
www.bo%omlineperformance.com

8. But what’s FUN?
• Winning
• Achieving goals
• Triumphing
• Collaborating
• Exploring and building
• Collecting
• Problem-solving or strategizing
• Role playing or imagining
• Surprise – surprising others and
being surprised ourselves.

9. What’s Required to Learn?
Relevant
Prac7ce
Ability
to
retrieve
later
Specific,
7mely
feedback

10. Breaking
it
down
further:
Feedback
“The
premise
of
a
feedback
loop
is
simple:
Provide
people
with
informaLon
about
their
acLons
in
real
Lme,
then
give
them
a
chance
to
change
those
acLons,
pushing
them
toward
be%er
behaviors.”
Wired
Magazine,
June
19,
2011
www.bo%omlineperformance.com

11. Breaking
it
down
further:
Feedback
School
district
had
huge
problem
with
speeding.
Tried
replacing
old
signs
with
bigger,
new
ones,
LckeLng
people
during
drop-­‐off,
pick-­‐up
Lmes.
Nothing
worked.
What
finally
gave
measurable
improvement
was
“dynamic
speed
displays”
or
driver
feedback
signs.
“Your
speed.”
Signs
have
proven
to
be
consistently
effecLve,
gecng
people
to
slow
by
10
mph
over
several
miles.
They
work
because
they
leverage
a
feedback
loop.
www.bo%omlineperformance.com

12. Linking
Games
to
Learning
Learning
Element
Game
Elements
that
Match
MoLvaLon
Game
goals,
PBLs,
levels,
flow,
the
“fun”
Relevant
Game
mechanics,
story,
challenges,
pracLce
(.e.g.
the
rules),
game
theme.
Timely,
Immediate
rewards
and
consequences
specific
feedback
Retrieval
later
1)
Repeat
to
remember
–
repeLLon;
2)
spaced
learning
3)
Relevant
pracLce.

13. Today’s agenda

14. What
is
the
Knowledge Guru?
A solution to a problem we’ve seen over and over
with our clients.

15. We wanted…
For people to be able to PLAY
For them to LEARN while they played.
For clients to TRACK what people were learning
(or not learning)
And for players to REMEMBER, long after they
played.
And…we wanted people to be able to play across multiple devices: desktop,
iPad, or Android tablet via web app or native app. We wanted a solution that
could work independently of an LMS…or be Tin Can compliant so it COULD
work with an LMS

16. How
Guru links to Learning
MoLvaLon
–
in
story,
in
challenge
(become
a
Guru)
Annika, Age 8

17. How
Guru links to Learning
MoLvaLon
–
in
PBLs
Annika, Age 8

18. How
Guru links to Learning
Relevance–
no
extraneous
content,
period.
Annika, Age 8

19. How
Guru links to Learning
Relevance–
game
quesLons
mirror
customer
?s
Annika, Age 8

20. How
Guru links to Learning
Feedback–
immediate,
followed
by
immediate
opp
to
retry.
Consequence
=
points
gained/lost.
Annika, Age 8

21. How
Guru links to Learning
Retrieval–
repeLLon,
spaced
learning
Annika, Age 8

22. How
Guru does Measurement
Admin
tool
lets
you
verify
what
people
do
–
and
don’t
get

23. Today’s agenda

24. ExactTarget (NYSE: ET)
We
have:
ave
we
enable
marketers
-­‐
Based
in
Indy,
great
customers,
including
We
also
h
ü 1,500
employees
worldwide
through
sonware
-­‐
to
iASA,
Nike,
Papa
Best
Buy,
Groupon,
N ntegrate
data
to
create
250,000
users
worldwide
onsumer
John’s,
Mnified
view
of
each
c
ü a
u icroson
and
engage
ipartners
worldwide
ü 500
+ n
real-­‐Lme,
cross-­‐channel
markeLng.

25. Why
ExactTarget used the Guru
1. MulLple
Product
Lines
and
MulLple
Product
Launches
• 9
disLnct
product
lines
within
organizaLon
• Product
line
releases
each
month
2. Employees,
clients,
and
partners
had
training
overload;
we
needed
to
find
a
way
to
“mix
it
up.”
3. MobileConnect
was
one
of
the
largest
product
launches
we
ever
had.
Cri7cal
for
us
to
educate
folks.

26. Positioning the game
1. Reinforcement tactic
rather than primary
learning method.
2.
Marketed
the
heck
out
of
it

27. Marketing Messages ET Used
Internal TV
announcements,
posters
Incentives (prizes)

28.
Email messages

29. Intranet messages,
web promo

30. Positioning the game (cont)
3. Required in some
functional units.
Provided managers
4.
with idea kits.
Drew attention to
5. leaderboards on a
regular basis.

31. What Did Folks Say…
The game was great! It was a fun
way to learn about MobileConnect. I
enjoyed the scenario-type questions,
which put it all in perspective.”
I’m a pretty competitive person, so
challenging myself to get one of the
top scores added a layer of fun to
learning about the MobileConnect
product.
The repetition of the different paths
helped me retain the information.

32. ExactTarget
Business
Results…
Sales
Related
Metrics:
1. Quickest
pipeline
developed
and
closed
compared
to
previous
product
launches
over
the
past
two
years
2. Average
contract
value
2x
more
than
comparable
products
Support
Related
Metrics:
1. First-­‐call
support
resoluLon
up
45%
compared
to
other
product
lines
(a
savings
of
~$35/call)

33. Next time….
1. Ask some questions more
specific to specific job role
2. Test game as a primary learning
method versus as a
reinforcement method

34. Want info electronically?
• Text
the
word
GURU
and
your
email
address
to
38767
– EX:
GURU
sthomas@exac%arget.com
• Email
will
be
sent
with
links
to
a
variety
of
informaLon
sources
regarding
this
breakout
session
• You
can
also
email
sharon@theknowledgeguru.com
and
request
info
as
well.
• Check
out
public
games
for
yourself
at
www.theknowledgeguru.com/
or
download
a
sample
game
–
NutriLon
Guru
-­‐
from
App
store.

35. Thank You! Contact Us…
Email sharon@bottomlineperformance.com
sthomas@exac,arget.com
Twi%er
Sharon_Boller
Handles
scott_thomas_et
Websites
www.theknowledgeguru.com
www.exacttarget.com
Booth
#608 (Sharon)
DemoFest
#54 (Scott)