Blueclaw Media's SEO Consultant Matt Hall discusses how to implement Google Authorship.

1. A Brief How To Guide –
Google Author Rich Snippet
by Matt Hall
SEO Consultant at Blueclaw

2. The Current Biggest Benefit
of Authorship
“By setting up your Author Rich Snippets,
you’ll increase your CTR (some sites
report a 20-30% increase in CTR) from
SERP results”
- Mike Arnesen
(http://www.swellpath.com/2012/04/author-rich-snippets-
google/)

3. How to Gain Authorship Rich
Snippet
1. Create a Google+ Account
2. Make sure the words ‘By Your
Name’ appear on the page
3. Go the Google+ Authorship page
and sign up

4. How To Gain Authorship Rich
Snippet Cont…
1. Make sure you have a Google+ account
2. Link to your Google+ page from the
webpage in the format:
<a
href=“google+profileurl?rel=author”>Fir
st Name Last Name</a>
3. Add a reciprocal in your contributor to
section in Google+

5. The Final Step
Check using Google’s Structured Data
Testing Tool

6. WordPress Plugins
• Google Author
Link – simply add
the site to your
contributor to
section
• Yoast’s Wordpress
SEO plugin

7. • A more in-depth guide available on
Blueclaw blog in the next few days
– watch this space
• Thanks!