1.
Presented
by
Michael
Spitz
Ignite
Health
is
a
full-­‐service
communications
agency
with
a
digital
core,
fully
dedicated
to
healthcare
and
specializing
in
emerging
technologies.
The
breadth
of
our
services
include
clinical
and
brand
strategy,
mobile
and
eStrategy,
web
and
content
development,
online
media
planning,
metrics
and
analytics,
custom
animation,
games
and
simulations,
SEO
and
social
media
initiatives.
Founded
in
2000
and
seven
years
later
joining
the
inVentiv
Health
family
of
companies,
Ignite
is
headquartered
in
Irvine,
California,
with
an
office
in
New
York
City.
Ignite
employs
more
than
150
full-­‐time
employees,
and
is
ranked
among
the
top
20
independent
healthcare
advertising
agencies
in
the
US.
We
have
won
over
100
industry
awards,
and
provide
ongoing
thought
leadership
in
social
media
and
technology.
ABOUT THE INNOVATION:
Gamification
is
the
use
of
game
design
techniques
and
mechanics
to
optimally
connect
with,
engage,
and
modify
the
behaviors
of
audiences
in
an
otherwise
non-­‐gaming
environment.
In
the
case
of
healthcare
applications,
gamification
transforms
basic
messaging
and
campaigning
to
encourage
users
to
make
the
right
decisions
and
participate
in
desired
behaviors
for
improved
health
and
wellness.
How
might
we
gamify
healthcare
to
improve
outcomes
and
even
save
lives?
We’ll
showcase
some
examples
of
gamification
in
our
exhibit
today.