Enviar búsqueda
Cargar
Seeking Social Solace
•
1 recomendación
•
630 vistas
Path of the Blue Eye Project
Seguir
Viajes
Empresariales
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 7
Descargar ahora
Descargar para leer sin conexión
Recomendados
Pew Research Center: Digital Differences
Pew Research Center: Digital Differences
Path of the Blue Eye Project
Search Engine Use 2012
Search Engine Use 2012
Path of the Blue Eye Project
Recall Bias and Digital Health Market Research
Recall Bias and Digital Health Market Research
Path of the Blue Eye Project
Sabrina Kurtz-Rossi - eHealth and Older Adults
Sabrina Kurtz-Rossi - eHealth and Older Adults
Plain Talk 2015
CDC 2.0: Using Social Media to Increase the Impact of CDC's Science / Forum O...
CDC 2.0: Using Social Media to Increase the Impact of CDC's Science / Forum O...
Forum One
Facebook, Privacy and Health
Facebook, Privacy and Health
Enspektos, LLC
Insm 2010-lefebvre
Insm 2010-lefebvre
Hayden Sanders
A Communicator's Guide to COVID-19 Vaccination
A Communicator's Guide to COVID-19 Vaccination
Sarah Jackson
Recomendados
Pew Research Center: Digital Differences
Pew Research Center: Digital Differences
Path of the Blue Eye Project
Search Engine Use 2012
Search Engine Use 2012
Path of the Blue Eye Project
Recall Bias and Digital Health Market Research
Recall Bias and Digital Health Market Research
Path of the Blue Eye Project
Sabrina Kurtz-Rossi - eHealth and Older Adults
Sabrina Kurtz-Rossi - eHealth and Older Adults
Plain Talk 2015
CDC 2.0: Using Social Media to Increase the Impact of CDC's Science / Forum O...
CDC 2.0: Using Social Media to Increase the Impact of CDC's Science / Forum O...
Forum One
Facebook, Privacy and Health
Facebook, Privacy and Health
Enspektos, LLC
Insm 2010-lefebvre
Insm 2010-lefebvre
Hayden Sanders
A Communicator's Guide to COVID-19 Vaccination
A Communicator's Guide to COVID-19 Vaccination
Sarah Jackson
Weighing in on Social Media for Diabetes Educators
Weighing in on Social Media for Diabetes Educators
Utah Diabetes Prevention and Control Program
Debunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health Care
Kevin Clauson
1112 social media and public health
1112 social media and public health
Mélodie YunJu Song
Social Media for Health Promotion & Education
Social Media for Health Promotion & Education
Ann Meredith Garcia
Social media healthcare
Social media healthcare
Richard Meyer
Social Media in the Health Services Industry
Social Media in the Health Services Industry
Alex Fraser
10 Ways to Identify Disinformation
10 Ways to Identify Disinformation
Sarah Jackson
Citit 7839 nou
Citit 7839 nou
AlexNegru3
Mentally ill patients using social networks for communication
Mentally ill patients using social networks for communication
Cody Midlam
Covid bullying wp2021-8_final
Covid bullying wp2021-8_final
AlexNegru3
Vaillancourt2021 articol
Vaillancourt2021 articol
AlexNegru3
Film 240 Flipbook - Sydney Flatt
Film 240 Flipbook - Sydney Flatt
Sydney Flatt
Social Media and Medicine
Social Media and Medicine
Iris Thiele Isip-Tan
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...
auntiealli
Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks
Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks
Harry Gogonis
Scottsdale.2011
Scottsdale.2011
Clara Song
IPR Third Annual Disinformation in Society Report
IPR Third Annual Disinformation in Society Report
Olivia Kresic
IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society
Sarah Jackson
Digital multitasking (2)
Digital multitasking (2)
Michelle Lackey
SmithGeiger Vaccine Research
SmithGeiger Vaccine Research
Olivia Kresic
Pew Internet Project, Chronic Disease and Internet Use
Pew Internet Project, Chronic Disease and Internet Use
Path of the Blue Eye Project
The Future of Diabetes Management: New Technologies and Social Networking
The Future of Diabetes Management: New Technologies and Social Networking
Aaron Neinstein
Más contenido relacionado
La actualidad más candente
Weighing in on Social Media for Diabetes Educators
Weighing in on Social Media for Diabetes Educators
Utah Diabetes Prevention and Control Program
Debunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health Care
Kevin Clauson
1112 social media and public health
1112 social media and public health
Mélodie YunJu Song
Social Media for Health Promotion & Education
Social Media for Health Promotion & Education
Ann Meredith Garcia
Social media healthcare
Social media healthcare
Richard Meyer
Social Media in the Health Services Industry
Social Media in the Health Services Industry
Alex Fraser
10 Ways to Identify Disinformation
10 Ways to Identify Disinformation
Sarah Jackson
Citit 7839 nou
Citit 7839 nou
AlexNegru3
Mentally ill patients using social networks for communication
Mentally ill patients using social networks for communication
Cody Midlam
Covid bullying wp2021-8_final
Covid bullying wp2021-8_final
AlexNegru3
Vaillancourt2021 articol
Vaillancourt2021 articol
AlexNegru3
Film 240 Flipbook - Sydney Flatt
Film 240 Flipbook - Sydney Flatt
Sydney Flatt
Social Media and Medicine
Social Media and Medicine
Iris Thiele Isip-Tan
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...
auntiealli
Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks
Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks
Harry Gogonis
Scottsdale.2011
Scottsdale.2011
Clara Song
IPR Third Annual Disinformation in Society Report
IPR Third Annual Disinformation in Society Report
Olivia Kresic
IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society
Sarah Jackson
Digital multitasking (2)
Digital multitasking (2)
Michelle Lackey
SmithGeiger Vaccine Research
SmithGeiger Vaccine Research
Olivia Kresic
La actualidad más candente
(20)
Weighing in on Social Media for Diabetes Educators
Weighing in on Social Media for Diabetes Educators
Debunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health Care
1112 social media and public health
1112 social media and public health
Social Media for Health Promotion & Education
Social Media for Health Promotion & Education
Social media healthcare
Social media healthcare
Social Media in the Health Services Industry
Social Media in the Health Services Industry
10 Ways to Identify Disinformation
10 Ways to Identify Disinformation
Citit 7839 nou
Citit 7839 nou
Mentally ill patients using social networks for communication
Mentally ill patients using social networks for communication
Covid bullying wp2021-8_final
Covid bullying wp2021-8_final
Vaillancourt2021 articol
Vaillancourt2021 articol
Film 240 Flipbook - Sydney Flatt
Film 240 Flipbook - Sydney Flatt
Social Media and Medicine
Social Media and Medicine
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...
Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks
Temporal_Patterns_of_Misinformation_Diffusion_in_Online_Social_Networks
Scottsdale.2011
Scottsdale.2011
IPR Third Annual Disinformation in Society Report
IPR Third Annual Disinformation in Society Report
IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society
Digital multitasking (2)
Digital multitasking (2)
SmithGeiger Vaccine Research
SmithGeiger Vaccine Research
Similar a Seeking Social Solace
Pew Internet Project, Chronic Disease and Internet Use
Pew Internet Project, Chronic Disease and Internet Use
Path of the Blue Eye Project
The Future of Diabetes Management: New Technologies and Social Networking
The Future of Diabetes Management: New Technologies and Social Networking
Aaron Neinstein
Implementing social media in the medical practice jmj
Implementing social media in the medical practice jmj
Jennifer M. Joe, MD
Bhide e professionalism.ppt resident talk revised 12 13
Bhide e professionalism.ppt resident talk revised 12 13
Vandana Bhide
מהפכת החולה המקוון
מהפכת החולה המקוון
Uri Goren
The Rise of the e-Patient
The Rise of the e-Patient
Pew Research Center's Internet & American Life Project
Healthcare and social media
Healthcare and social media
Rodger Johnson
Health 2.0 – The Next Wave
Health 2.0 – The Next Wave
Center for Health & Medical Affairs, University of St. Thomas
Patients 2.0 Introducing The Empowered Patient
Patients 2.0 Introducing The Empowered Patient
Marie Ennis-O'Connor
Tracking anti vaccine-sentiment in Eastern European social media networks
Tracking anti vaccine-sentiment in Eastern European social media networks
UNICEF Europe & Central Asia
Scottsdale.2012
Scottsdale.2012
Clara Song
The Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social Media
Mayo Clinic
Social networking patient expectations
Social networking patient expectations
Cody Midlam
Reining in online influencers
Reining in online influencers
Capstrat
Professional use of social media by residents - 2015
Professional use of social media by residents - 2015
Pat Rich
Communicating with the Empowered E-Patient
Communicating with the Empowered E-Patient
Enspektos, LLC
Social media: the way forward or a waste of time for physicians? - M DeCamp ...
Social media: the way forward or a waste of time for physicians? - M DeCamp ...
Giuseppe Fattori
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
clarebernice
Social media: opportunities for pharma
Social media: opportunities for pharma
JD Lasica
Professional use of social media (for medical students)
Professional use of social media (for medical students)
Pat Rich
Similar a Seeking Social Solace
(20)
Pew Internet Project, Chronic Disease and Internet Use
Pew Internet Project, Chronic Disease and Internet Use
The Future of Diabetes Management: New Technologies and Social Networking
The Future of Diabetes Management: New Technologies and Social Networking
Implementing social media in the medical practice jmj
Implementing social media in the medical practice jmj
Bhide e professionalism.ppt resident talk revised 12 13
Bhide e professionalism.ppt resident talk revised 12 13
מהפכת החולה המקוון
מהפכת החולה המקוון
The Rise of the e-Patient
The Rise of the e-Patient
Healthcare and social media
Healthcare and social media
Health 2.0 – The Next Wave
Health 2.0 – The Next Wave
Patients 2.0 Introducing The Empowered Patient
Patients 2.0 Introducing The Empowered Patient
Tracking anti vaccine-sentiment in Eastern European social media networks
Tracking anti vaccine-sentiment in Eastern European social media networks
Scottsdale.2012
Scottsdale.2012
The Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social Media
Social networking patient expectations
Social networking patient expectations
Reining in online influencers
Reining in online influencers
Professional use of social media by residents - 2015
Professional use of social media by residents - 2015
Communicating with the Empowered E-Patient
Communicating with the Empowered E-Patient
Social media: the way forward or a waste of time for physicians? - M DeCamp ...
Social media: the way forward or a waste of time for physicians? - M DeCamp ...
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Social media: opportunities for pharma
Social media: opportunities for pharma
Professional use of social media (for medical students)
Professional use of social media (for medical students)
Más de Path of the Blue Eye Project
CDC Facebook guidelines
CDC Facebook guidelines
Path of the Blue Eye Project
Getting to Value: Eleven Chronic Disease Technologies to Watch
Getting to Value: Eleven Chronic Disease Technologies to Watch
Path of the Blue Eye Project
Pew Research Center: Cell Internet Use 2012
Pew Research Center: Cell Internet Use 2012
Path of the Blue Eye Project
Just-in-time Information through Mobile Connections
Just-in-time Information through Mobile Connections
Path of the Blue Eye Project
CDC's Health Communicator's Toolkit
CDC's Health Communicator's Toolkit
Path of the Blue Eye Project
CDC's Guide to writing for social media
CDC's Guide to writing for social media
Path of the Blue Eye Project
Productive Social-Marketing
Productive Social-Marketing
Path of the Blue Eye Project
McKinsey Global Institute - Big data: The next frontier for innovation, compe...
McKinsey Global Institute - Big data: The next frontier for innovation, compe...
Path of the Blue Eye Project
Young Physicians and their Views Regarding the Future of the U.S. Healthcare ...
Young Physicians and their Views Regarding the Future of the U.S. Healthcare ...
Path of the Blue Eye Project
IBM and Cincom: Guiding Smarter Interactions in Healthcare Reform
IBM and Cincom: Guiding Smarter Interactions in Healthcare Reform
Path of the Blue Eye Project
MARS Study Outlines Online Habits of Health Consumers
MARS Study Outlines Online Habits of Health Consumers
Path of the Blue Eye Project
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Path of the Blue Eye Project
Nielsen Digital Consumer Report Q3-Q4 2011
Nielsen Digital Consumer Report Q3-Q4 2011
Path of the Blue Eye Project
Overview of FDA Guidance Document Developed by Dose of Digital
Overview of FDA Guidance Document Developed by Dose of Digital
Path of the Blue Eye Project
FDA Draft Guidance on Responding to Unsolicited Requests for Off-Label Drug I...
FDA Draft Guidance on Responding to Unsolicited Requests for Off-Label Drug I...
Path of the Blue Eye Project
Unniched mo tech
Unniched mo tech
Path of the Blue Eye Project
Poster instrat final_rev2
Poster instrat final_rev2
Path of the Blue Eye Project
Unniched instrat
Unniched instrat
Path of the Blue Eye Project
Unniched ignite gamification_10252011
Unniched ignite gamification_10252011
Path of the Blue Eye Project
Ubiqi unNiched(micro) Innovation Poster
Ubiqi unNiched(micro) Innovation Poster
Path of the Blue Eye Project
Más de Path of the Blue Eye Project
(20)
CDC Facebook guidelines
CDC Facebook guidelines
Getting to Value: Eleven Chronic Disease Technologies to Watch
Getting to Value: Eleven Chronic Disease Technologies to Watch
Pew Research Center: Cell Internet Use 2012
Pew Research Center: Cell Internet Use 2012
Just-in-time Information through Mobile Connections
Just-in-time Information through Mobile Connections
CDC's Health Communicator's Toolkit
CDC's Health Communicator's Toolkit
CDC's Guide to writing for social media
CDC's Guide to writing for social media
Productive Social-Marketing
Productive Social-Marketing
McKinsey Global Institute - Big data: The next frontier for innovation, compe...
McKinsey Global Institute - Big data: The next frontier for innovation, compe...
Young Physicians and their Views Regarding the Future of the U.S. Healthcare ...
Young Physicians and their Views Regarding the Future of the U.S. Healthcare ...
IBM and Cincom: Guiding Smarter Interactions in Healthcare Reform
IBM and Cincom: Guiding Smarter Interactions in Healthcare Reform
MARS Study Outlines Online Habits of Health Consumers
MARS Study Outlines Online Habits of Health Consumers
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Nielsen Digital Consumer Report Q3-Q4 2011
Nielsen Digital Consumer Report Q3-Q4 2011
Overview of FDA Guidance Document Developed by Dose of Digital
Overview of FDA Guidance Document Developed by Dose of Digital
FDA Draft Guidance on Responding to Unsolicited Requests for Off-Label Drug I...
FDA Draft Guidance on Responding to Unsolicited Requests for Off-Label Drug I...
Unniched mo tech
Unniched mo tech
Poster instrat final_rev2
Poster instrat final_rev2
Unniched instrat
Unniched instrat
Unniched ignite gamification_10252011
Unniched ignite gamification_10252011
Ubiqi unNiched(micro) Innovation Poster
Ubiqi unNiched(micro) Innovation Poster
Último
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Damini Dixit
Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236
Sherazi Tours
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
Delhi Call girls
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
Apsara Of India
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
Apsara Of India
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Delhi Call girls
Call Girls In Munirka 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Munirka 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
DARK TRAVEL AGENCY presented by Khuda Bux
DARK TRAVEL AGENCY presented by Khuda Bux
BeEducate
Experience the Magic of Saint Martin and Sint Maarten with Find American Rent...
Experience the Magic of Saint Martin and Sint Maarten with Find American Rent...
Find American Rentals
Visa Consultant in Lahore || 📞03094429236
Visa Consultant in Lahore || 📞03094429236
Sherazi Tours
BERMUDA Triangle the mystery of life.pptx
BERMUDA Triangle the mystery of life.pptx
seri bangash
08448380779 Call Girls In Chirag Enclave Women Seeking Men
08448380779 Call Girls In Chirag Enclave Women Seeking Men
Delhi Call girls
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
Kibera Holiday Safaris Safaris
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
Sherazi Tours
Book Cheap Flight Tickets - TraveljunctionUK
Book Cheap Flight Tickets - TraveljunctionUK
Travel Juncation
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance VV...
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance VV...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
best weekend places near delhi where you should visit.pdf
best weekend places near delhi where you should visit.pdf
tour guide
char Dham yatra, Uttarakhand tourism.pptx
char Dham yatra, Uttarakhand tourism.pptx
palakdigital7
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Nitya salvi
Último
(20)
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Call Girls In Munirka 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Munirka 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
DARK TRAVEL AGENCY presented by Khuda Bux
DARK TRAVEL AGENCY presented by Khuda Bux
Experience the Magic of Saint Martin and Sint Maarten with Find American Rent...
Experience the Magic of Saint Martin and Sint Maarten with Find American Rent...
Visa Consultant in Lahore || 📞03094429236
Visa Consultant in Lahore || 📞03094429236
BERMUDA Triangle the mystery of life.pptx
BERMUDA Triangle the mystery of life.pptx
08448380779 Call Girls In Chirag Enclave Women Seeking Men
08448380779 Call Girls In Chirag Enclave Women Seeking Men
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
Book Cheap Flight Tickets - TraveljunctionUK
Book Cheap Flight Tickets - TraveljunctionUK
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance VV...
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance VV...
best weekend places near delhi where you should visit.pdf
best weekend places near delhi where you should visit.pdf
char Dham yatra, Uttarakhand tourism.pptx
char Dham yatra, Uttarakhand tourism.pptx
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Seeking Social Solace
1.
Seeking Social Solace How Patients Use
Social Media to Disclose Medical Diagnoses Online PREPARED BY
2.
Seeking Social Solace: How
Patients Use Social Media to Disclose Medical Diagnoses Online Few events are as life-changing and overwhelming as the moment someone learns he or she has been diagnosed with a serious illness. Not only can such news be personally devastating, one of the greatest struggles can be sharing the news with family and friends. As Lynne Eldridge, MD, observes in “The Turmoil of Telling Your Loved Ones You Have Cancer,” research suggests that talking with family is the most difficult task.1 As recently as a decade ago, individuals primarily shared news of a serious medical diagnosis through traditional means – face-to-face conversations, telephone calls and handwritten letters. But as social media has fundamentally transformed how consumers communicate, has the way we converse about illness changed in step? The answer to this question has implications for healthcare professionals, behaviorists, nonprofit organizations and those they serve. To learn more, social media analysts at Russell Herder, a strategic marketing firm headquartered in Minneapolis, employed sophisticated online monitoring technology to survey the prevalence – and content – of post-diagnosis conversation. The results were profound. The Tech-Savvy Patient Without a doubt, the web has created a wealth of opportunity for healthcare consumers. According to a recent report from the Pew Internet Project and California HealthCare Foundation, 80 percent of U.S. Internet consumers seek health information online, making it the third most popular activity behind email and the use of search engines.2 Those who go online to find health information are usually facing either their own or a family member’s serious medical crisis, the study observed.3 While many Americans turn to friends and family for support and advice when they have a health problem, they also use the Internet to expand their support networks to include online peers, particularly in the instance of rare disease. Nearly one in five (18 percent) U.S. Internet users has gone online to find others who have experienced similar health issues, according to the Pew study.3 ©2011 RUSSELL HERDER | RUSSELLHERDER.COM | 612.455.2360 2
3.
Health-specific networking websites
such as PatientsLikeMe.com and DailyStrength.org serve as a central location for online education and support for any number of acute and chronic conditions. The highly popular service, CaringBridge.org, allows patients and families to share their medical journey through easy-to-build webpages. Disease- specific sites like GroupLoop.org, which serves as a resource for teens with cancer and their families, offer patients a highly personalized online experience. Indeed, the “traditional” web has emerged as a tremendous resource for healthcare consumers. It therefore comes as no surprise that social media platforms like Facebook, Twitter and blogs have also increasingly become routine settings for discussions regarding the most personal of concerns. Taking It Online But when do people share news of a devastating illness? And which platforms do they choose to use? To find answers to these questions, Russell Herder researchers explored phrases such as “I tested positive for,” “I’ve been diagnosed with,” “Doctor said I’ve got” and many more. Over a 90-day period, 62,893 online self-disclosures of an illness were tracked. Diagnosis day Mentions per Self-Disclosures by Day of the Week 800 700 600 500 400 300 200 100 0 Sunday Monday Tuesday Wednesday Thursday Friday Saturday While such conversations were relatively steady, a distinct pattern emerged regarding self-disclosure by day of the week. Online, people disclosed their illnesses on weekdays (average of 706 occurrences ©2011 RUSSELL HERDER | RUSSELLHERDER.COM | 612.455.2360 3
4.
per day) 23
percent more frequently than they did on weekends (average of 575 occurrences per day). As diagnoses may often occur at outpatient clinics during normal business hours, could this distribution suggest that patients are more likely to share related news online immediately or shortly after learning of their condition rather than waiting for days before doing so? Diagnosis Self-Disclosure Blogs 51% by Social Media Platform Other 2% Twitter 7% Online Message Board 30% Facebook 7% Social monitoring was also able to reveal which online channels were used most frequently for self-disclosure. Fifty-one percent of such comments occurred in blogs, 10 percent on Facebook and 7 percent on Twitter. It is important to note that postings on Facebook were likely understated due to the fact that pages with stronger privacy settings cannot be accessed. The choice of communication channel may reflect different motivations for self-disclosure of a serious illness. For instance, comments on blogs, Facebook and micro media such as Twitter may be the most direct indicator of the digital age’s impact on communication preferences with family and friends. In contrast, patients disclosing through online message boards may be offering support of others experiencing similar situations. Such virtual comments may also be a reflection of a need for support not being met by providers, family and friends. ©2011 RUSSELL HERDER | RUSSELLHERDER.COM | 612.455.2360 4
5.
What Are They
Saying? What does someone say when they talk about his or her illness online? Comments are as individual as the writer, but a look at the conversation cloud generated during the research indicates a high concentration of introspective words including “think,” “time,” “love,” “feeling,” “little,” “things” and “question.” There is clearly a more expressive purpose to Conversation Cloud such conversations versus communicating technical details. Interestingly, the type of disease appears to influence someone’s motivation to announce and discuss it online. Cancer is disclosed more frequently online than other major illnesses. A deeper look reveals interesting trends. In 2010, there were 27 times more cancer diagnoses (1,529,56044) than there were HIV/AIDS diagnoses (56,30055). Cancer was only disclosed nine times more frequently, however, which suggests people are more likely to disclose a diagnosis of HIV/AIDS online than cancer. Self-Disclosure Diagnosis by Condition Asthma 5% Arthritis 7% ADHD 7% Cancer 40% Alzheimer’s 1% Heart Disease 2% STD 5% Epilepsy 2% Chronic Fatigue 10% AIDS Diabetes 5% 16% Furthermore, there were more new diagnoses of diabetes in 2010 (1.9 million6) than cancer in 2010. Yet, compared to diabetes, cancer was disclosed more than twice as frequently. As diabetes may be considered more manageable and less life threatening than cancer or HIV/AIDS, perhaps there is a correlation between the lethality of a disease and the likelihood that one will disclose his or her diagnosis publicly in an online environment. ©2011 RUSSELL HERDER | RUSSELLHERDER.COM | 612.455.2360 5
6.
With cancer being
the most disclosed disease, social media analysts at Russell Herder drilled deeper to see if any specific types were revealed more often than others. Breast cancer received nearly the same number of online self- disclosures as prostate cancer, colon cancer, leukemia, bone cancer, non-Hodgkin lymphoma, lung cancer, skin cancer, pancreatic cancer, testicular cancer and brain cancer combined. Yet, according to the American Cancer Society, there were 831,530 new cases of the type of cancers mentioned above, compared to 209,060 new cases of breast cancer – a nearly fourfold difference.4 New cases of prostate cancer (217,730) and lung cancer (222,520) actually exceeded new cases of breast cancer.4 Why do breast cancer patients gravitate to making announcements in social media more often than others? The answer may lie in demographics. According to one recent study, women – the gender predominantly affected by breast cancer – are heavier users of social media.7 Also, there are more online resources and destinations for those interested in breast cancer. A Google search for breast cancer returned 97.1 million results compared to only 25.9 million for lung cancer and 28.9 million for prostate cancer. What Healthcare Professionals Can Do What does this information mean for healthcare organizations and pro- viders? The following are a few observations made by Russell Herder social researchers: Go where they are. Given the growing demand for online access to health-related information and support, hospitals, clinics and organizations should ensure they are providing the social media and website resources their patients and prospects are seeking. Care for the mind as well as the body. Consumers’ apparent proclivity to disclose their condition relatively soon after diagnosis may underscore the need for emotional support after they receive the news. Providers and organizations that support them should make sure that they are providing appropriate resources for their patients on all levels. ©2011 RUSSELL HERDER | RUSSELLHERDER.COM | 612.455.2360 6
7.
Empower your support
network. The willingness of those diagnosed with serious illness to lend support to others is profound – and clearly reflected within the volume of blogs and commentary. Providers should find ways to further harness this network of mentors to assist in the healing process. It’s what you say – and how you say it. The language recently diagnosed patients use when discussing their illnesses online suggests the need for provider communication that is understanding and compassionate. Though consumers generally rely on health professionals for technical advice about their diagnoses and treatments, they more often call upon friends, family and fellow patients for emotional support. While that may be appropriate, providers can potentially increase their level of patient care by using tonality reflective of true patient-centered care. Reach out. There may be an opportunity to support communities currently underserved in the digital realm – such as prostate or lung cancer patients. With fewer online destinations available for these diseases – and incidence rates significant – additional online means of sharing information may be useful. Russell Herder is a marketing and research firm located in Minnesota. For more than 28 years, the firm has Understand the boundaries. provided integrated strategic solutions It is not unusual for those with chronic health issues and long-term for leading healthcare organizations medical problems to build close relationships with care providers. across the U.S. For more information, visit Should a nurse, for instance, accept a Facebook “friend” request from russellherder.com or call 612.455.2360. a grateful cancer patient? The legal, ethical and practical issues that emerge can be difficult. There has been much conversation on how providers can establish appropriate boundaries, yet help meet patient needs for health education and support. One solution comes from Dr. Keely Kolmes, a San Francisco psychologist, who publishes a social media policy to help keep appropriate boundaries in place.8 The issue is not one quickly resolved for providers or consumers, but both sides need to consider what makes sense. Footnotes 1) Eldridge, Lynne, MD, “The Turmoil of Telling Your Loved Ones You Have Cancer,” About.com, August 2008. 2) Fox, Susannah, “The Social Life of Health Information,” Pew Internet, February 2011. 3) Fox, Susannah, “Peer-to-peer Healthcare,” Pew Internet, May 2011. 4) American Cancer Society, www.cancer.org/acs/groups/content/@epidemiologysurveilance/documents/document/acspc-026210.pdf. 5) Centers for Disease Control, http://aids.gov/hiv-aids-basics/hiv-aids-101/overview/statistics. 6) “National Diabetes Fact Sheet 2011,” Centers for Disease Control, www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf. 7) Work, Sean, “Who Likes What: Social Media By Demographic,” http://blog.kissmetrics.com/social-media-by-demographic, February 2011. 8) www.drkkolmes.com/docs/socmed.pdf, April 2010. ©2011 RUSSELL HERDER | RUSSELLHERDER.COM | 612.455.2360 7
Descargar ahora