The top 10 brands in social TV for the week of July 9, 2012. Each week Bluefin Labs posts to their blog (www.bluefinlabs.com/blog) the top 10 brands whose commercials received the most Tweets. The data includes the week-over-week % change in Tweets and the total potential earned impressions (sum of the followers for each Tweet).

1. Top 10 Brands (7/09 - 7/15)
Tweets About Commercials
Week-Over-Week # Earned
Rank Brand # Tweets % Change Impressions
1 Sun Drop 29,722 +20% 1,804K
2 McDonald's 5,461 +57% 239K
3 Subway 5,126 +7% 584K
4 DIRECTV 5,083 +579% 419K
5 Pepsi 3,982 +179% 146K
6 State Farm 3,500 +83% 221K
7 Geico 3,337 -5% 496K
8 Skiles 3,182 -14% 131K
9 Pop-Tarts 3,199 -9% 171K
10 M&M'S 3,019 +49% 147K
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